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This article explores the value selling methodology—focusing on solving real customer problems instead of competing on price. You'll learn how to use a structured value selling framework to uncover buyer needs, build trust, and drive B2B sales with clear ROI and customer impact.


Value Selling: How to Sell Value, Not Just Price

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In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

In this guide, you'll learn 10 customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

10 Customer Acquisition Strategies 

Lead generation software helps you automate tasks and gain valuable insights into your audience, making it easier to create targeted and effective marketing campaigns. Learn how to find the best software for your business!

What Is Lead Generation Software? | 7 Top Lead Gen Software Examples

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Learn the top 10 customer service performance metrics to boost satisfaction

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Discover the 10 most important customer service metrics every business should track in 2025. This guide explains what to measure, how to calculate it, and why it matters—complete with real examples, benchmarks, and optimization tips. Whether you’re improving CSAT, lowering resolution time, or tracking agent performance, this article helps you turn support data into business growth.



The Top 10 Performance Metrics for Customer Service (Updated for 2025!)

AI voice agent interacting with potential real estate clients, streamlining customer engagement and boosting lead generation.

AI Voice Agent for Real Estate: Transform Customer Engagement & Lead Generation

Discover how AI voice agents are transforming real estate operations with 24/7 availability and 35% higher conversion rates. Get started with AI Voice Agents today!

A person with blonde hair sits at a kitchen table, talking on a phone while looking at skincare products on a laptop. The screen shows moisturizing creams with prices and discounts. There's a small plant on the table and a modern kitchen in the background.

Where Should a Lead-Generation Website Feature Its Phone Number?

Discover where to place your phone number for maximum impact (hint: it's not just in one spot), how proper placement can increase conversion rates, and why mobile optimization is crucial. Practical tips you can implement immediately to stop losing potential customers.

Solution Selling: How to Close More Deals by Solving Problems, Not Just Selling Products

Discover the key differences between consultative selling and solution selling, and learn which approach best suits your business. Find out how each strategy impacts customer relationships, sales success, and long-term growth.

Consultative Selling vs Solution Selling – How to Choose the Right Approach 

A smiling woman in a white turtleneck talks on the phone while holding a black cup. Surrounding her are digital graphics, including an hourglass, a chatbot wearing a headset, a speech bubble with a voice recording icon, and a happy face icon, all connected by dotted lines. The background is dark blue, emphasizing the theme of AI-powered voice communication.

How to Prepare Prompt for the AI Voice Agent

4 Steps to Preparing an Effective Prompt for an AI Voice Agent:

A smiling woman with blonde hair tied in a ponytail is sitting at a desk, wearing a headset with a microphone. She is engaged in an online meeting or call, holding a clipboard and pen while gesturing with her hand. A laptop is open in front of her, and the background features a well-lit modern office with white lamps, a plant, and a blurred wall poster.

Solution Selling 101: What It Is & Why It Works

Solution selling shifts the focus from what you sell to how you solve problems. This approach leads to higher conversions, stronger relationships, and long-term success. Read and learn how to master it. 