Website Callback That Turns Traffic Into Leads
Install CallPage and turn anonymous website visitors into real sales conversations. Let visitors request a free, fully automated callback in seconds - and capture high-intent leads instantly. Now also with AI Voice Agent.
Join the club! More than 1500 companies are already generating leads with CallPage.
How does callback software work?
- CallPage pop-up encourages visitors to request an instant phone callback in under 28 seconds.
- Visitors leave their phone number to request an instant callback.
- The system automatically finds and connects the visitor to the first available consultant in seconds.
- Your sales team turns real-time calls into new customers.
Generate More Sales Leads and Close Deals Faster
Get 30–75% more sales conversations from the same website traffic — and cut your speed-to-lead to seconds.
Personalized callback pop up
Widget that will match your site
You can adjust the text, colors, and appearance of the widget to fit your website. You can also add custom CSS so it blends perfectly with your design.
With display rules, you decide when and where the pop-up is shown - on specific pages, devices, after a set time, or on the exit intent.
Connect with Your Site
Get more calls and shorter response times
You’re not limited to using CallPage as a pop-up. You can also trigger callbacks from elements already on your website. For example, the callback can launch when a visitor clicks buttons like “Call us” or “Get a quote” - right at the exact moment their intent is highest.
You can also enable automatic callbacks after a contact form is submitted. This lets you reach leads instantly, while their interest is still hot, and significantly increases your chances of closing the deal.
SMS Follow-Up
Stay top of mind - and in your prospect’s inbox
CallPage automatically sends SMS reminders before scheduled calls and follow-up messages after the conversation ends. Your prospect knows exactly when to expect the call, who they spoke with, and what happens next (for example, filling out a form or booking the next step).
You control the message content and the sender name. Automated SMS follow-ups keep the conversation going, reinforce your brand, and significantly increase your chances of closing the deal.
Call Routing
Fewer missed calls. Fewer lost sales opportunities.
The CallPage callback widget routes calls based on your team’s logic — to the right people or teams, according to working hours and your call distribution rules.
If no one answers, the system automatically retries the call to increase the chance of connection. This keeps your inbound calls organized and helps you turn more incoming interest into real conversations
Call Routing
Contact History & Analytics
Better decisions and full visibility for marketing and sales
In your CallPage dashboard, you get full access to every connected call - phone numbers, form data, assigned agents, and call recordings. This gives you a clear view of how many leads you’re generating and how effectively your team is handling them.
You can also track lead sources, UTM parameters, and the exact pages where visitors started the conversation. This makes it easier to measure campaign performance, evaluate your landing pages, and double down on what actually drives revenue.
Inbound call management
AI Voice Agent
Never miss a call. Route conversations intelligently.
The AI Voice Agent steps in whenever your sales team is unavailable — during peak hours, after hours, or when all reps are busy. This ensures no incoming call is missed, and every interaction is captured inside CallPage along with key details from the conversation.
The AI can also pre-qualify callers and route the conversation to the right sales rep based on your rules. This way, each lead is quickly connected with the person best suited to close the deal.
AI Voice AgentIntegrate CallPage With Your Favorite Tools
We offer a range of native CRM integrations that ensure stable and customized data transfer between systems. And with Zapier, you can connect CallPage to over 5,000 different tools. Make your teams' work seamless.
Most popular features
Check out some of our customer's favorite features:
Retry failed calls
Set up a callback to the visitor if the initial call goes unanswered.
Call Routing
Set your team’s working hours and routing rules to ensure every call reaches the right person - with no missed calls..
Display rules
Decide when and where CallPage will display your pop-up.
Schedule Calls
Let customers book a call for a specific date and time. The system automatically connects them with your team - no manual work required.
Call recording
Record conversations with visitors for further listening and analysis.
International Calls
Choose the countries you want to serve and offer free callbacks in all your markets.
Caller ID
Connect your phone number to allow your callers to identify the company.
Statistics and leads
Get access to call statistics and all collected leads.
Why pick callback software over a simple click-to-call button?
| Call Now Button | CallBack Software (CallPage) | |
|---|---|---|
| Easy to use | ✅ | ✅ |
| Automatic callback | ❌ | ✅ |
| Lead data collected | ❌ | ✅ |
| Works on desktop & mobile | ❌ (Mobile only) | ✅ |
| Missed call recovery | ❌ | ✅ |
| Call history & logs | ❌ | ✅ |
| Call recordings | ❌ | ✅ |
| Call Routing | ❌ | ✅ |
| Capture leads after hours | ❌ | ✅ |
| Form-to-call automation | ❌ | ✅ |
| Lead source tracking (UTM) | ❌ | ✅ |
| Team availability | ❌ | ✅ |
| Analytics & reporting | ❌ | ✅ |
| Call Now Button | CallBack Software (CallPage) |
|---|
Easy to use ✅ ✅ Automatic callback ❌ ✅ Lead data collected ❌ ✅ Works on desktop & mobile ❌ (Mobile only) ✅ Missed call recovery ❌ ✅ Call history & logs ❌ ✅ Call recordings ❌ ✅ Call Routing ❌ ✅ Capture leads after hours ❌ ✅ Form-to-call automation ❌ ✅ Lead source tracking (UTM) ❌ ✅ Team availability ❌ ✅ Analytics & reporting ❌ ✅
FAQ
Have more questions? Contact us at [email protected]
Contacting a lead within the first 5 minutes can increase your chances of having a conversation by 5–10x. By responding faster, you can generate 30–75% more sales conversations from the exact same website traffic. CallPage increases lead volume by enabling instant contact at the moment a visitor is most interested in your offer. Instead of filling out a form, visitors can request a callback in just seconds. As a result, more people choose to reach out — and anonymous website traffic turns into real sales leads.
es — CallPage is an automatic callback software that connects users with consultants within up to 28 seconds after they enter their phone number. The user enters their phone number in the pop-up, and the system either automatically connects them with a consultant.
Yes, CallPage includes the call link feature. It allows for capturing leads with CallPage widgets, not just on the website.
Yes, in the Pro plan, you can make outbound calls directly from the panel.
Yes, you can buy a virtual phone number and virtual PBX from CallPage and manage all company calls from one place.
Yes, the person requesting a call doesn’t pay anything. The company using CallPage covers the cost through a monthly subscription that includes a package of successful calls.
If none of the available consultants answer, the system retries the call up to three times.
Yes — CallPage integrates with CRM and marketing tools, including native integrations like HubSpot and others via Zapier.
CallPage also offers a virtual phone system, meeting scheduling, call management, call routing, and an AI Voice Agent.
Yes — it’s fully responsive and works on phones, tablets, and computers.
Start generating your calls and leads today!
Get your 14-day free trial now.
Setup your free trial, install the widget on your site, and see more leads captured with CallPage.
- No credit card required
- 10 minutes set up
- 14 days fully-featured free trial