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Optimizing the conversion factor from the basis

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The digital marketing landscape is constantly changing and evolving, so keeping up with the best practices can be hard. In this blog post, we'll take a close look at what healthcare marketers should focus on in 2023 to stay ahead of the curve.

The Best Healthcare Digital Marketing Practices for 2023

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In this article, we’ll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

In this guide, you'll learn 10 customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

10 Customer Acquisition Strategies 

Lead generation software helps you automate tasks and gain valuable insights into your audience, making it easier to create targeted and effective marketing campaigns. Learn how to find the best software for your business!

What Is Lead Generation Software? | 7 Top Lead Gen Software Examples

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How to Create a Marketing Strategy for the Education Sector?

It's no secret that the education market is extremely competitive. In order to stand out, your marketing strategy needs to be on point. Here are some tips on how to create a winning marketing strategy for your educational institution.

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Sales manager objectives involve directing sales teams and the reps that make up those teams in a way to meet business goals. 

As someone with a background in sales, you don't need to be told the importance of the relationship between sales and business goals. But you may need a straightforward way to establish and calculate sales team objectives. 

Sales Team Objectives and Goals For a Thriving Sales Team

Sales Team Objectives & Goals

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Are you torn between implementing a referral or an affiliate program for your business? Understanding the key differences between these two powerful marketing strategies can be crucial for growth and success. Read on for a brief comparison of referral vs affiliate marketing.

Referral vs Affiliate Marketing — What Is the Difference?

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In this blog post, we’ll share some rules and ideas on how to create good cold email sequences. We’ll also provide you with examples of initial and follow-up emails. The post will give you a good starting point for your next campaign, from the initial contact to the follow-up questions.

Cold Email Sequence Examples — Make Your Outbound Sales Emails Count!

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Do you want to make your WordPress website more functional? The best method to accomplish this is to use plugins. With so many options available, you can quickly and easily add features like contact forms, SEO tools, and social network integration. We’ll introduce you to the world of WordPress plugins in this article and walk you through the process of getting started. So grab coffee, and let’s get started!

Best WordPress Plugins to Use in 2024

CallPage vs. Novocall — Which Tool Should You Choose?

This article compares two callback tools, CallPage and Novocall, focusing on their features, pricing, and integrations. Both tools help businesses convert website visitors into leads by offering callback options, but CallPage stands out for its affordability, advanced pop-up triggers, and included meeting scheduler.