In the last ten years, social media marketing and paid advertising have taken off Facebook. Today, Facebook is one of the most popular social media platforms used by 2.41 billion people monthly. When it comes to lead generation with social media channels, one thing that attracts people is “free advertising “.
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An effective follow-up strategy that converts your leads requires the right tools and an approach focused on your potential customers’ convenience and needs. Make your follow-up contacts simpler and more productive with these 6 tips...
Black Friday offers are not just a thing of the B2C industry anymore. SaaS and digital companies from around the world have joined this shopping frenzy and are offering irresstible deals and jaw-dropping discounts. Check our list of selected offers from the digital space.
Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.
Despite the rise of social media and other digital communication channels, call centers are still relevant in today's B2B business landscape. Having been around for decades now, they remain an integral part of customer support wings in most companies. A 2019 CCW Market Study report shows that 64% of companies believe customers should be able to reach a live agent easily.
Prospecting is one of the most important sales techniques that representatives use. They send outbound emails or make outbound calls to leads, hoping they can create opportunities for selling products or services. With proper techniques, prospectors can achieve predictable return on investment.
The sales process is certainly not for everyone. It is a long, arduous, and complex task that will have you pulling your hair out at times. The entire process can be looked at as a funnel, hence sales funnel, as you try to filter as many customers as you can from the larger pool of leads that are pouring in from the internet.
Every marketing campaign’s goal is to generate a steady stream of high quality, hot leads for sales teams to close more deals. Companies invest tons of money in advertising, come up with new, creative ideas for their marketing activities — and discover unique ways of getting a bang for their buck.
We always want what we can’t have. Or, at least, what we’re afraid we might not be able to have. That’s the whole concept behind scarcity marketing: using the idea of shortage as a tactic to drive sales.