Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Categories: Marketing B2B

How we acquired 3600 foreign clients and 177,000$ in a week. CallPage Case Study.

How to enter your product to the foreign market? We want to share a case study with you, in which is described how we managed to acquire 3,600 foreign clients and earn 177,000$ in one week.

Author:  Sergey Butko   •   May 10, 2018
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How to convince the client to buy? 7 Psychological tricks.

You may assume that your company will not benefit from the incoming calls. In the end of a day, customers usually call when they have some kind of a problem to solve. It seems like there will be no profits from such kind of calls. It's a mistake! In this article, we will show you how to convince the customer to purchase while using proven psychological methods.

Author:  Magda Wąsowicz   •   May 10, 2018
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Categories: E-commerce

21 tips that will help you to double your sales

You’re doing your best to sell more, however, it feels like banging your head against a brick wall? Customers are listening to you patiently, but then go to your competitor anyway? You’re struggling to increase your profits, but in the end of the month it turns out again that you barely managed to achieve your goal?

Don’t give up! Fortunately, there are sales techniques that guarantee raise of your profits. We have prepared a list of 21 tips, which will help to accelerate your sales easily. They are useful for both: traders working on the phone, as well as those working in e-commerce or in traditional stores. Looking for the answer? In this article, you'll find all those tips together with some examples.

 

Author:  Magda Wąsowicz   •   May 10, 2018
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Categories: E-commerce

11 Ways To Boost Your Ecommerce Growth & Fast

As an ecommerce entrepreneur, you want to see your online store grow. You’ve got a great product and a solid SOMETHING, but you’re not seeing the sales you want. You haven’t got the time or money to invest in a long, calculated marketing campaign. You want to see results fast. With that in mind, I present to you 11 simple ways to boost your store’s growth almost instantly! Read on...

Author:  Victoria Greene   •   March 27, 2018
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47 Tools for digital marketing in eCommerce

E commerce is one of the most important areas in these days, when it comes to digital marketing. Startups want to grow faster, increase sales figures and become more popular. However, even integrated companies need to evolve to bring customers closer to their new products. Pages like Instagram and Facebook also make it possible for young customers to draw attention to their new products. But how do you get the best out of this social media sites for your company, or more generally in the field of digital marketing?

The following 50 tools are among the best in the area to help you to achieve your goals:

 

  1. Analytics
  2. Social Media
  3. Email marketing / marketing automation
  4. Customer experience / on boarding
  5. Lead generation
  6. Landing pages / website conversion optimization
Author:  Sergey Butko   •   January 18, 2018
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Report Garden | Top SEO tools to analyze your website in 2018

Top SEO tools to analyze your website in 2018

You either want a website that’s popular, or you don’t want one at all!
Think- what’s the benefit of a webpage that lies on the fifth page of Google results, never to see the light of the first page? Negligible! The traffic share degrades from 32.5% on page 1 to 6.1% on page 5, says a Chitika Ad Network study. And, is there any point of a website with good design and relevant content, if no one is ever going to find it in the flood of search results?

Author:  Abhishek Mohanty   •   January 11, 2018
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In the world of customization - generating some additional costs or meeting customers' requirements?

In a customised world - a cost-generating strategy or meeting customer’s needs?

Customization is becoming an increasingly popular term used in various areas of business. In practice, it refers to crafting the product or service accordingly to the individual needs of the customer. From the perspective of the business, it might concern an addition to the standard offer or allowing the user to create his own product by using a given type of tool.

Author:  Packhelp Guest Post   •   November 13, 2017
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12 facts about sales you wish you knew earlier.

The main challenge for most e-commerce players around the world is growing demand for the technological component of online stores, the need for multi-channel promotion, and the security of personal and payment data of buyers.

Author:  Sergey Butko   •   November 13, 2017
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4 enemies of conversion rate. How to get rid of them?

It's not easy to successfully execute a CRO plan, especially when there are so many potential conversion optimization mistakes. It is important to find the right methods and strategies for your website, as well as to identify current conversion optimization errors that, if mitigated, can improve your conversion rates today. These four points are among the most common and most destructive ways that companies can end up harming their conversions.

Author:  Sergey Butko   •   November 7, 2017
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