The general aim of most websites and online stores is converting, that is - encouraging customers to buy, add products to a basket, register for an event, etc. There are many different conversion events, but they have one thing in common. We all want them to happen. And we all want to have as high conversion as possible. Ultimately, the more conversion, the more money on your company’s account. If you are not familiar with terms such as conversion, conversion rate, or conversion optimization, read this post.
Jeff Sauer is a born problem solver. He has created his first website when he was in the 8th grade. He became a full time Internet marketer in 2005 and since then he has helped his company Three Deep Marketing to grow by 500%. He set out to master all facets of online marketing and now he is highly skilled in web analytics, website optimization and testing, social media, online reputation management, e-commerce, competitive analysis, email marketing, lead generation, and more. Jeff advises some of the biggest companies/ brand in the world on how to best approach interactive marketing strategy and monitors web analytics profiles for hundreds of companies and websites.
Jennifer Havice is conversion optimizer and copywriter for subscription business. Over the past several years she has been helping buisnesses get better performing websites and marketing campaigns with higher converting online copy. She has been working for some of the best in business, including Peep Laja of Conversion XL and Joanna Wiebe of CopyHackers. She believes that a blend of science and creativity can make copywriting magic. If you want to learn more, check out Jen's website - or read our interview below!