[CMO Guide] How to fix lead management and generate 50% more clients?  

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

It’s impossible to deny that there have been huge changes in the process of obtaining and access to the information in the 21st century. The main data carrier has become the Internet, which revolutionized our path to their acquisition. The world has accelerated. According to the Central Statistical Office, in 2018 74% of Poles (28 million people) are using the Internet in Poland. We are bombarded with hundreds of messages and various kind of information every day. Our brains, however, are not adapted to process such large volume of information, so we try to filter messages, news and notifications that reach us, whereas the giants of the digital industry deliberately focus on content personalization. We often forget what we have been doing online two days ago (remember this sentence - it will be crucial in the further part of the article).

What makes people buy the product?  

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

If you are thinking why you are receiving hundreds of mails full of cooperation offers and you don’t understand why companies have decided to spam - this article is for you. Why? Because you have probably lost tens of valuable offers that could have helped develop your business.

WHY YOU NEED TO OPTIMIZE THE CONVERSION FACTOR

The main goal of marketing activities, especially in B2B, should be acquiring new sales leads. It turns out that the process is not as simple as it would seem from the beginning. According to the State of Inbound 2016 study conducted by Hubspot, it has always been a challenging task for marketers to acquire qualified sales leads and generate traffic.

If you’re serious about startups you should have heard about the Disrupt, place where you’ll find the renowned Startup Battlefield competition, a virtual Hackathon, hundreds of startups in Startup Alley, Workshops and legendary networking at the after parties. Tech Crunch Disrupt focuses on revolutionary startups and everything associated with them – from debuting the best startups and introducing game-changing technologies to discussing what is on the mind of key innovators and influencers in the tech industry

How to enter your product to the foreign market? We want to share a case study with you, in which is described how we managed to acquire 3,600 foreign clients and earn 177,000$ in one week.

You may assume that your company will not benefit from the incoming calls. In the end of a day, customers usually call when they have some kind of a problem to solve. It seems like there will be no profits from such kind of calls. It's a mistake! In this article, we will show you how to convince the customer to purchase while using proven psychological methods.