Many marketing and sales specialists are constantly searching for new ways to reach customers, generate leads and close deals. The funny thing is that they often don’t take full advantage of what’s already in place - their owned channels. A well-designed website and social media profiles can help you increase your sales, and here’s how to make that happen.

There are at least a few mistakes your reps probably make. Some of them are oh-so-obvious and easy to track. Others may slip unnoticed through loads of everyday work. In this article, we present 7 mistakes sales representatives make while dealing with potential customers over the phone. We also give some advice on how to omit them.

As a sales leader, you want to stay connected with your colleagues, exchange experiences, learn new strategies and discover case studies in other growing organizations. We have created a list of 12 sales leaders and influencers who are present on LinkedIn & Twitter, and share their hands-on experience with their colleagues.

The B2B market is booming at an unprecedented rate. According to Shopify, the global sales have exceeded $7.7 trillion practically dwarfing the B2C ecommerce sector ($2.3 trillion). The only problem is that profit is not just there for the taking. In fact, maintaining a competitive edge and securing ample market share is a daunting task more often than not.

Sales and marketing departments are two key players that need to be on the same team to ensure the company’s success. It is crucial to make sure they cooperate smoothly, and there are no lost chances related to the lead source and lead generation. To do so, each Head of Marketing needs to know the most about the lead source. This article indicates what to focus on.

Every leader of a sales department needs to measure the efficiency of sales calls made by their team. There is no fixed recipe for this, however, many basic metrics can match your company’s goals. In this text, we present 12 ways to monitor the efficiency of sales calls. By knowing your targets, you can choose those best suited to your business process.

Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.

[CMO Guide] How to fix lead management and generate 50% more clients?  

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

It’s impossible to deny that there have been huge changes in the process of obtaining and access to the information in the 21st century. The main data carrier has become the Internet, which revolutionized our path to their acquisition. The world has accelerated. According to the Central Statistical Office, in 2018 74% of Poles (28 million people) are using the Internet in Poland. We are bombarded with hundreds of messages and various kind of information every day. Our brains, however, are not adapted to process such large volume of information, so we try to filter messages, news and notifications that reach us, whereas the giants of the digital industry deliberately focus on content personalization. We often forget what we have been doing online two days ago (remember this sentence - it will be crucial in the further part of the article).