In the world of customization - generating some additional costs or meeting customers' requirements?

In a customised world - a cost-generating strategy or meeting customer’s needs?

Customization is becoming an increasingly popular term used in various areas of business. In practice, it refers to crafting the product or service accordingly to the individual needs of the customer. From the perspective of the business, it might concern an addition to the standard offer or allowing the user to create his own product by using a given type of tool.

Author:  Packhelp Guest Post   •   November 13, 2017
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12 facts about sales you wish you knew earlier.

The main challenge for most e-commerce players around the world is growing demand for the technological component of online stores, the need for multi-channel promotion, and the security of personal and payment data of buyers.

Author:  Sergey Butko   •   November 13, 2017
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4 enemies of conversion rate. How to get rid of them?

It's not easy to successfully execute a CRO plan, especially when there are so many potential conversion optimization mistakes. It is important to find the right methods and strategies for your website, as well as to identify current conversion optimization errors that, if mitigated, can improve your conversion rates today. These four points are among the most common and most destructive ways that companies can end up harming their conversions.

Author:  Sergey Butko   •   November 7, 2017
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Sell more - 7 quick tricks to start selling more

Finding new people to buy your product or service is an important part of the entire sales process. The more you sell, the higher self-confidence and self-esteem grow. In this context, the question of how to sell a maximum is a key issue for any sales manager.

Author:  Sergey Butko   •   November 2, 2017
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10 things you have to check when conversion rate is low.

Do you struggle with your conversion rate? Thinking all the time what could go better?Our list may be helpful if you want to improve your situation. Check the higlighted parts and cross them out of your list. These little points can fix your strategy and boost your conversion!

Author:  Sergey Butko   •   October 31, 2017
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Cold Calling for financial industry: tips, tricks & good practices.


If you are in sales and you "don't put stock in cold calling" you may miss out on a considerable measure of money.

Author:  Sergey Butko   •   October 30, 2017
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Why can't you close the deal? 7 common mistakes.


Unclosed deals is just a symptom. If you take a look at what really caused the missed opportunity to make a deal, you’ll find that you ignored important activities in the earlier stages of the sale process.

Author:  Sergey Butko   •   October 23, 2017
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Categories: B2B Marketing

Cold Calling Statistics That Will Amaze You In A Heartbeat


Сold calling in conservative industries and narrow niches remain one of the best ways to find new customers. For the last 10 years cold calling has lost it’s place among rating of popular promotion tools. However, it remains an extremely profitable form of marketing, when it is correctly configured. Cold calling doesn’t hurt if it is managed properly.

Author:  Sergey Butko   •   October 18, 2017
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Lead nurturing can lead you to success. How to do it right?

Lead" - refers to a customer who is interested in a product or service and who has left his application on the site or filled out a registration form. The completed application, the registration form, the contacts left on the site by the client - this is the generated lead.

Author:  Sergey Butko   •   October 16, 2017
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