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The aim of most websites and online stores is to convert, that is – encourage customers to buy, add products to a basket, register for an event, etc.
There are many different conversion events, but they have one thing in common.
We all want them to happen. And we all want to have as high conversion as possible. Ultimately, the more conversion, the more money on our company’s account.

CallPage: An Infallible Method To Increase Your Conversion Rate

4 Hacks to Increase Conversion Rate:

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Many times, businesses face the challenge of having to pitch the sales of their products through a phone call. Some even attribute a decline in their business to how they handle their phone negotiations, which may be right. 

10 Phone Selling Negotiation Techniques That Will Boost Your Sales

Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

On-page lead generation tools can be used to improve the conversion rate of a website. In other words, they convert anonymous visitors into real leads.

7 Great On-page Lead Generation Tools You Should Test 

In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

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Are you familiar with the situation when the item prices of your online store are competitive, the offers are narrowly targeted, the landing page is tested hundreds of times, and the conversion is so high that it’s even unbelievable? Still dreaming of such things? Have you ever wondered what causes low conversion and how to deal with it? Well, sit back, cause we will consider 9 main factors that affect the conversion of the website.

9 Tricks For Increasing Your Conversion Rate Like A Rockstar

9 Sales Conversion Increasing Tricks

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Is there any universal formula for writing a copy that will necessarily lead to a sale?

Today, the number of workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is cultivated.

But have you ever wondered how does the selling text differ from a simple text?

And what kind of beautiful property allows this copy to sell the goods?

С’mon, don’t expect a miracle from the text.

Unfortunately, a multipurpose recipe for creating a copy that will indeed persuade people to buy does not exist.

But, don’t forget about the techniques and elements that work, and which are used by all successful content marketers.

How Can You Be Content With Your Content? 7 Secrets of Content Marketing

7 Tips for Content Marketing:

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Jennifer Havice is a conversion optimizer and copywriter for a subscription business. Over the past several years she has been helping businesses get better-performing websites and marketing campaigns with a higher-converting online copy. 

Customers Are People, Not Just Data Points: Interview with Jennifer Havice

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Brian Balfour is an entrepreneur, speaker, advisor, and the Founder/CEO at Reforge. He has been a co-founder of 4 companies in the past 10 years. Now he is focused on finding the next company he wants to build, and in the meantime he is advising a few select companies on growth.

Focus Solves Unsolved Problems: Interview with Brian Balfour [Reforge]

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Brian Massey calls himself a Conversion Scientist™ (he has the lab coat to prove it!). In 2007 he founded website optimization company Conversion Sciences. He is the author of the Amazon Marketing best-seller Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He believes that website optimization is the art and science of finding more online revenue without paying for more traffic. 

It's a Golden Age! Interview With Brian Massey [Conversion Sciences]

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Jeff Saueris a born problem solver. He created his first website when he was in the 8th grade. He became a full-time Internet marketer in 2005, and since then he has helped his company Three Deep Marketing to grow by 500%.