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How many subscribers do you have? And customers? In most cases, these numbers don’t coincide. The reasons can be different, but increasingly it is an incorrect onboarding strategy.  40-60% of users that get a free trial version will use it once and never come back according to the Intercom. You can change these figures with the help of the onboarding email campaign.

Onboarding email sequence: Convert subscribers into customers

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No matter what you do in life, you must agree that marketing is a complex field. There is no universal formula for success, you have to be really careful about what metrics you track and marketing trends change all the time. However, some things will always remain the same, such as the concept of social proof.

Clients-Convert-Clients Marketing: Your Secret Sales Weapon

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Figuring out the buyer’s journey is an essential task for all marketers, as it perfectly encapsulates the process most people go through when they buy something. It is a simple, three-step scheme that covers how they learn about a need, research about possible solutions, and finally, commit to a purchase to address their situation.

How to Increase Leads in the Consideration Stage of the Buyer’s Journey

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Customer relationship management (CRM) is the process of managing the interactions between a brand and its present/potential customers. This involves developing a series of activities to engage customers that already do business with you, nurture new prospects, and pursue opportunities that can increase sales.

Top 8 CRM Processes to Improve the Efficiency of A Sales Team

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Online Lead Generation

After the European Union’s General Data Protection Regulation came into effect since 2018, organizations are trying to find new strategies to foot in this new rule. Few aspects of the business like online marketing are largely affected by GDPR and it is at the heart of management and customer’s personal data. 

The Basics to Online Lead Generation in the GDPR Era

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Unsubscribe page is probably the most overlooked page on your entire website. There is a chance you don’t even know how it looks. Maybe it’s whatever your template had in stock, maybe even plain HTML straight from the nineties saying “Unsubscribe: successful”. However, this page is very important because it offers the last chance to make a case for your brand. Why not grab it?

Digital Marketing (149)