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CallPage vs Novocall — Which Tool Should You Choose?

If you’re looking at a callback widget for your site, you’ve undoubtedly come across these two tools. Novocall, a Singapore-based business, markets itself as a cloud-based business phone system for small brands. CallPage, based in Poland, calls itself the #1 tool to generate more sales calls & leads from your website. How true is that? Let's compare the platforms and find out.

Guest Post

This article was updated in July of 2023.

What is true is that contacting leads on your website as soon as possible can have a massive positive impact on your sales and revenue. Obviously, a callback widget can put your sales team in touch with that lead at a time that best suits them. 

But there’s more to a call-back widget than just calling back the lead.

In this article, we’ll take a closer look at Novocall and CallPage and compare their features, analytics, integrations, personalization options, and pricing.

What Is CallPage?

CallPage is a lead generation solution primarily catering to SMBs.

Designed for ease of use and effectiveness, CallPage's pop-up widget proactively engages website visitors and encourages them to contact the company. This empowers SMBs to capture leads, facilitate quick interactions, and streamline communication processes.

With a strong focus on lead generation and customer engagement, CallPage is a valuable solution for SMBs looking to boost their sales and overall revenue potential.

READ ALSO: What Is Click-to-Call Software? Check Our Ultimate Guide!

What Is Novocall?

Similar to CallPage, Novocall is a cloud-based software company that specializes in call automation and customer communication solutions.

The platform provides tools that enable businesses to schedule and automate phone calls with their leads and customers, aiming to enhance lead conversion and streamline communication processes. Novocall's features include things like call scheduling, callback automation, lead tracking, and analytics to help businesses improve their sales and customer support efforts.

Main similarities

While both tools have their differences (which we’ll go into greater detail below), there’s also a lot that they have in common.

As already mentioned, both CallPage and Novocall focus on supporting businesses in generating more leads through call automation. They help companies convert their website traffic into leads by displaying a pop-up window that encourages website visitors to contact the company.

Both pop-ups provide three options for contact:

  • request instant callback
  • schedule a call for later
  • leave a message

Both platforms have features like call routing, call scheduling, call tracking, and IVR (Interactive Voice Response) systems. They also allow for call recording and provide simple analytics. Finally, CallPage and Novocall both offer a number of integration options (native and Zapier-based).

Now let’s take a look at the specific functionalities of these tools and how they differ. 


Both tools have a plethora of features to help connect leads from your site with someone from your sales team; therefore, it’s hard to draw attention to all of them. 

But obviously, each tool has some features that the other doesn’t. 

Novocall has a great option for people who might not want to (or be able to) talk on the phone. Or those who simply prefer online chats. That’s where NovoChat comes in handy. CallPage, on the other hand, allows website visitors to leave a message, but not in the form of a live chat.

A feature that both tools share but is arguably more useful at CallPage is the appointment scheduler. Both tools have it, but this is almost a separate product within Novocall. With Callpage, meeting scheduling is part of the standard tool and is the fourth contact option in the pop-up widget.

Another difference between the two tools is the use of custom fields. Both tools allow you to add custom fields to the popup. Only CallPage allows you to add custom fields after the call has been requested. The result is that users can supply more information after their call has been booked, and therefore improve the conversion rate of the popup and also the success of the sales call. 

Personalization Options

You’ve probably spent a lot of time creating the branding, aesthetics, and overall ‘feel’ of your business. You’ve more than likely spent just as much time and effort making that feel come through on your website. 

If you’re going to use a callback pop-up widget, it must stand out and be seen on your site, but it should also reflect the branding of your business and live in the same design system. 

That’s why the personalization options of CallPage and Novocall are important. 

Novocall personalization 

First of all, Novocall allows you to personalize when the widget is displayed, thanks to its Smart Triggers feature. It allows you to pick the specific type of action that triggers the Novocall pop-up on your website.

This targeted approach ensures maximum engagement and enhances the potential for meaningful customer interactions. Triggers can include things like:

  • scroll percentage
  • time-based
  • CSS element interaction
  • exit intent

Novocall's widget can be personalized in terms of visuals, too. You can change the appearance, logo, and positioning to make it blend with your site to some degree.

CallPage personalization

CallPage uses a scoring system to determine the optimal timing for displaying pop-ups. It assigns points based on user actions, such as scrolling, exit attempts, and time spent on the site.

When the points add up to a certain level, the pop-up will appear on the screen. This method makes sure that the pop-ups show up at the right time, making users more interested and increasing the number of people who take action on the website, which overall helps the website perform better.

CallPage’s personalization options, in terms of visual personalization, are almost endless. Besides the basics, like changing the color, you can freely customize the widget through CSS.


Price plays a massive role in which tool is best for you. What are the differences?

In Novocall, call costs might not be included in the package. CallPage, on the other hand, gives you a number of calls to use each month as part of the package. And only successful calls count.

Let's have a closer look at both.

Novocall pricing

Novocall has three plans available, including a free trial. You can either pay monthly or annually.

If you'd like to make monthly payments, the prices are as follows:

  • Pro: $49 per month
  • Team: $149 per month
  • Business: $349 per month

Besides that, the pricing is a bit confusing. On their website, Novocall states that call credits are not included in the plans and can be purchased separately. But just below that information, we found a plan comparison that suggested each option has a number of automated calls included.

CallPage pricing

Callpage has three main plans for the moment. If you compare them side-by-side to Novocall's pricing options, you'll realize CallPage is simply more affordable. Here's the pricing for monthly billing plans:

  • Basic+: $25 per month
  • Professional: $129 per month
  • Premium: $329 per month

Callpage’s pricing plans vary quite a bit. Basic+ lacks some of the powerful features you'll find in Professional and Premium, which is why most of our customers choose one of the two more advanced options.

Each plan is limited by the number of successful calls you can receive. Once you reach that limit, you can either upgrade or buy additional credits. And remember, calls are only ‘billed’ when they’re successfully made — in other words, when someone on the other end of the line picks up. 


By nature, these two callback tools work best when they can integrate with other tools that your business relies on. However, CallPage and Novocall integrate differently, depending on both price points and the tools you want to integrate with. 

Novocall integrations 

Novocall provides integrations with popular digital business tools, allowing you to streamline your operations. These integrations include options like communication platforms (Slack, Flock, Microsoft Teams), analytics (Google Analytics, Facebook Pixel), and more. Additionally, Novocall offers API integration for further customization.

Some integrations, such as Hubspot, Salesforce, and Webhooks, may not be available on the cheapest Novocall plan.

Callpage integrations 

CallPage offers native integrations with well-known CMS platforms like WordPress, Wix, GTM, PrestaShop, ClickFunnels, Shopify, Magento, Drupal, and Joomla.

Furthermore, CallPage can be seamlessly connected with tools like Google Analytics, LiveChat, Slack, Pipedrive, Hubspot, GetResponse, and more for a total of 19 native integration options. API integrations are also available.

Do keep in mind that certain limitations on the number of integrations are applicable to the Basic, Basic+, and Professional plans.


The power of growing your business stems from data. Correct analysis of that data helps you make the best decisions moving forward. When it comes to CallPage and Novocall, the way they collect data is mostly similar.

Both CallPage and Novocall have an admin panel where you can check the messages, data about calls, lead details, and more. Plus, you have the option to view it either for your whole team or for individual team members. For managers, there's an option to export complete sales reports for monthly or quarterly reporting.

Their full call recording feature is a real asset! It lets you go back and analyze sales techniques and performance whenever you need to.

Novocall integrates with Google Analytics. And so does CallPage. So you can track the sources of your incoming calls with both tools. Super handy for figuring out which marketing efforts are paying off!


There’s a fine line that separates these two tools, but there’s no doubt a line. Both tools have a lot of similarities and are generally useful, but they differ in some key aspects. It all comes down to what is more important for you.

Why CallPage might be a better choice:

  • more affordable and better value for money
  • has a meeting scheduler integrated into its widget and included in the price
  • its options for visual personalization are a step above

What's better about Novocall:

  • it has a live chat feature which CallPage lacks


CallPage is the more affordable solution, which will be the deciding factor for some. However, if you need a live chat feature with your callback tool and don't mind paying more, you might want to consider Novocall.

But there's a third option. Why don't you just test both tools and make a decision based on your own experience?

Whatever you decide to do, we encourage you to take a look at the full features page and schedule your own call with our team now!

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