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What Is Click-to-Call Software? Check Our Ultimate Guide!

This article explains what click-to-call software is, how it works, and what business benefits it brings to the table.

Ksawery Cepeniuk


What is Click to Call Software?

In its simplest form, click-to-call is a technology that allows users to click on a link or button to request an immediate connection with another person via a telephone. It's as straightforward as it sounds—you click, and a call is initiated. This functionality can be integrated into various digital platforms, from websites to emails, making it convenient for users to reach out without the hassle of dialing a phone number.

The Different Meanings of Click-to-Call

Now, here's where it can get a bit confusing. "Click to Call" actually has a few different meanings depending on the context in which it's used.

Click to Call functionality

Firstly, there's Click to Call as a feature in software applications. This refers to the capability of clicking on a phone number within an application or software interface to initiate a call. For example, you might be using a Call Center Software, and within a contact's profile, you see their phone number. Instead of manually typing it into your phone, you click on it, and voila! The call is started.

Click to Call buttons

Then, there's Click to Call in the realm of web development. Click to Call can be implemented using HTML code on a website. This means that a web developer can create a clickable phone number on a webpage. When a user clicks on this number from their mobile device, it prompts their phone to dial the number directly. This is especially handy for mobile users, streamlining the process of reaching a business.

Click-to-call technology is a popular feature that simplifies customer communication. Users can initiate phone calls by clicking a link or button. It works perfectly if the user views your website using mobile devices. However, a simple click-to-call button can be much less practical for desktop viewers.

However, if you want to know how to implement a clickable phone number on your page, read our comprehensive guide on click to call HTML.

Click to Call Tool (like CallPage)

Lastly, there are click to call software like CallPage. These tools take Click to Call to the next level by offering comprehensive solutions for businesses. CallPage, for instance, provides a widget that can be added to a website. When a visitor clicks on it, they are prompted to enter their phone number. The system then connects the visitor with a company representative immediately. It also has a few other cool features we will present below.

widget callpage personalization

The Benefits of Click to Call Software

Now that we understand the different types of Click to Call (also called click-to-talk), let's explore the benefits they offer:

Click to Call functionality

  • Efficiency: For professionals using software applications, Click to Call streamlines the process of making calls.
  • Accuracy: Clicking on a phone number reduces the chance of dialing errors, ensuring you reach the intended contact.

Click to Call HTML

  • Mobile Friendliness: With more users browsing on mobile devices, Click to Call HTML caters to this audience. It provides a seamless experience for mobile users to connect with a business instantly.
  • Enhanced User Experience: The website's click-to-call features provide convenient ways for customers to reach us with just a tap. By making it easy for visitors to call directly from a website, businesses improve customer satisfaction and customer engagement.

Click to Call Software (like CallPage)

  • Lead Generation: Having clickable phone numbers on a page or in an email is a good option, but "click to call" tools go beyond that. They provide features that allow you to increase the number of sales calls from customers, automatically connect a potential customer with a salesperson, and save all acquired phone numbers.
  • Time to lead: By automatically connecting calls with an available consultant, these tools increase the response rate and reduce waiting time. In the case of CallPage, users have to wait only up to 28 seconds for a connection.

The Future of Click to Call

One common problem that business owners and managers often face is the challenge of effectively capturing and converting website traffic into actual leads or sales. Many potential customers visit a company's website and browse through products or services but hesitate or abandon the purchase due to difficulties in finding the right information or connecting with a sales rep or a representative.

The problem arises from the limitations of traditional contact center methods, such as email forms or static phone numbers, which require customers to take additional steps to initiate communication. This can lead to missed opportunities and frustrated prospects who seek immediate assistance or clarification.

As technology continues to evolve, the Click to Call system is likely to become even more integral to business communication strategies. With a focus on convenience, speed, and personalized service, Click to Dial bridges the gap between online browsing and real-time connection.

Best Features of Click-To-Call Software

In the beginning, we promised that we would provide more details on this technology. So here is what you should know.

Click-to-call simplifies phone communication by allowing users to initiate calls easily. The user provides his phone number and orders a call. The software automatically log calls and then tries to connect the user with the available consultant on the business side.

This functionality has revolutionized the inbound sales calls, improving efficiency. It's often integrated with Virtual PBX allowing seamless connectivity and sales call tracking.

Thanks to this:

  • Businesses can analyze call data to optimize the customer support team and sales team.
  • Customer service agents benefit from instant connections, enhancing the support experience.
  • Sales teams can easily engage with prospects, increasing sales performance.  


Click-to-call transforms the customer journey and communication, providing convenience, efficiency, and improved connectivity.

What Makes a Click-To-Call Software So Useful?

Picture this: A customer visits your website interested in your products or services. Instead of struggling to find a phone number or filling out a contact form, they see a clickable button that says "Order Call Now." After providing a phone number, they are instantly connected to a representative who can provide personalized assistance, answer questions, and guide them through the purchasing process. They don't have to manually dial or wait on the line for the answer. It's all easy and stress-free for them.

woman ordering callback on CallPage widget

The app simplifies communication and amplifies results for your business. It eliminates barriers, reduces customer frustration, and increases the chances of converting leads into sales. By offering immediate and seamless communication, you can deliver exceptional customer service and stand out from the competition. And what makes this even greater is that it will work great both on mobile and desktop browsers.

What if Someone Wants To Call Outside of Business Hours?

Many click-to-call systems, including CallPage, not only enable real-time communication with consultants but also offer the convenient option to schedule phone calls for when your consultants are back online and available. This feature ensures that no customer inquiry or opportunity goes unanswered.

Here's how it works: When a customer reaches out, and your consultants are offline, CallPage allows them to book a phone call for a later time when your team is working. This smart scheduling system takes into account the availability of your employees and aligns it with the customer's preferred time slot.

But that's not all. CallPage will send SMS reminders to both the customer service agent and the client, ensuring they are prepared and ready for the scheduled call. A client can also easily cancel the call using a link in the SMS.

When the scheduled time arrives, CallPage automatically connects the customer and your representative. The seamless connection ensures that customers receive the assistance they need at the appointed time, enhancing customer contact channels and their satisfaction and trust.

Advantages of Click-To-Call From a Business Standpoint

Increased lead conversion

Click-to-call provides a direct and immediate connection with potential customers, increasing the chances of converting leads into sales. By eliminating the need for manual dialing or form submissions, customers are more likely to engage in real-time conversations and receive the information or assistance they need to make a purchasing decision.

And here's something to consider — according to statisticsreducing the lead response time to one minute can increase sales by up to 391%! What's more, only 7% of companies respond within five minutes (source: Drift). Why not make this your competitive advantage?

Enhanced customer experience

With click-to-call, businesses can offer a seamless and convenient communication channel for customers. By eliminating the frustration of searching for contact information or waiting for email responses, businesses can provide instant support, address customer inquiries promptly, and deliver highly personalized customer service and assistance. This enhances the overall customer experience and builds positive brand perception. And that can easily turn into returning loyal buyers.

Improved sales and revenue

By simplifying communication and providing more immediate call assistance, click-to-call helps businesses close deals faster. Real-time conversations allow sales representatives to address customer concerns, overcome objections, and guide prospects through the sales process effectively. This streamlined communication leads to increased sales and revenue generation.

READ ALSO: How To Improve Generation Inbound Leads?

Analytics and insights

Most click-to-call solutions provide analytics and reporting features that offer valuable insights into customer behavior and call performance. You can track call metrics, such as call duration and call volume, or record calls. In the system, you'll also discover details about the page the customer ordered the call from or the UTM link they used to arrive at the site. These insights help you understand customer preferences, identify areas for improvement, and make data-driven decisions to optimize your communication strategies.

Moreover, click-to-call often integrates with Customer Relationship Management (CRM) systems. This integration lets you capture and store valuable information about customer interactions, within your CRM.

Cost savings

By streamlining communication and improving lead conversion rates, businesses can reduce customer acquisition costs and increase the return on investment (ROI) from their marketing efforts.

Why Try Out CallPage?

It's more than a "Call Now" button on your website. You can also let customers schedule a call for later or leave messages when your team is busy. That way, you never miss an opportunity to connect with potential customers!

Another thing you might like about CallPage is our analytics feature. You can track important metrics like call duration and record calls. This gives you valuable insights into customer behavior and helps you make data-driven decisions to improve your communication strategies.

You can set up automated SMS reminders for scheduled calls, ensuring that both you and your customers are well-prepared. It saves you time and makes the whole process more efficient. You can also use it as a direct link - this way you can send it to your prospect and just add it to your email footer.

We believe CallPage is an awesome system that anyone should give a try. But you know what, don't take our word for it. Just try out CallPage for yourself. You get a free trial with enough time to test out all the features! 

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