Unlocking the Power of AI Marketing: The Top 5 Most Useful Tools to Grow Your Business

In this blog post, we’ll explore what AI is and how it can be used in marketing. We’ll also share five of the best AI tools you can use to elevate your AI marketing strategy.

What is Artificial Intelligence (AI)?

Artificial intelligence refers to the ability of machines to perform tasks that typically require human intelligence, such as understanding natural language, recognizing objects and patterns, and making predictions based on data. AI marketing and machine learning are becoming increasingly popular methods for companies to target their customers more effectively.

Best usages of AI in everyday life

In our daily lives, artificial intelligence has become an integral part of our interactions. Many of the functions we now enjoy and have become accustomed to rely on AI, from unlocking our phones using our face or fingerprint to personalized playlists and recommendations on Spotify or Netflix to tailored ads based on our interests. Even banking systems rely on machine learning and AI analysis of data to scan for counterfeiting and remind us of likely transfers we have made in the past. 

Despite the buzz around AI in recent months, it’s worth reminding ourselves that AI has been behind many of our commonplace activities long before now.

How Can AI Be Used in Marketing?

AI marketing can be used for automation to save time and increase the accuracy of campaigns. Analyzing vast amounts of data to identify patterns, personalize experiences for customers, generate leads, and segment customers. 

AI-powered tools can also help personalize emails and website content, as well as predict customer behavior, leading to higher conversion rates and increased revenue for businesses. Therefore, AI is an invaluable tool for any successful marketer.

READ ALSO: The 11 Best B2B Marketing Tools & Software You Should Get To Know

Benefits of Using AI in Marketing

AI can bring numerous benefits to marketing campaigns, such as automation, improved accuracy, hyper-personalization, and speeding up the creation of marketing strategies.

Automation

One of the main advantages of AI in marketing is the ability to automate repetitive tasks, freeing up time for marketing teams to focus on high-value tasks. AI algorithms can quickly analyze vast amounts of data and provide insights into consumer behavior, helping marketers make informed decisions and tailor their strategies to better meet the needs of their target audience. 

READ ALSO: Automated Lead Generation Software: Everything You Need to Know to Get More Leads

Improved accuracy

Machine learning algorithms can continuously learn from data and refine their decision-making processes, reducing the chance of human error and providing more accurate predictions and recommendations.

Hyper-personalization

Hyper-personalization is a powerful tool in the marketer’s arsenal. AI helps personalize marketing efforts by allowing marketers to provide relevant and targeted content and communications to each individual customer based on their unique behavior, preferences, and purchasing trends. 

This provides maximum impact by making sure that each customer is receiving information that resonates with them personally and improves the customer journey.

Speeding up the creation of marketing strategies 

Machine learning is revolutionizing marketing strategies, making them easier and faster to create than ever before. AI-assisted chatbots like ChatGPT and the use of a relevant prompt enable marketing teams to create efficient marketing strategies. On the web, you can find numerous tutorials and prompts on how to create a marketing campaign with ChatGPT.

Overall, AI has the potential to revolutionize the way marketers approach their strategies and campaigns, increasing efficiency, accuracy, customer data analysis, and content personalization. AI marketing let specialists focus on their core tasks instead.

How AI Is Revolutionizing Search Engine Optimization (SEO)

If you’re wondering how the integration of language models, such as chatbots and GPT-powered technology, might affect your SEO efforts. While AI development brings conversational interfaces ever-closer to human levels, the need for discoverability remains. The good news is that they are not likely to replace the need for SEO. Chatbot and GPT technologies can provide quick answers to questions and enhance the user experience, but they don’t directly impact your website’s visibility in search engine results pages (SERPs).

With a strong focus on incorporating AI, Microsoft is investing heavily in the development of GPT chat technology and branding it natively with Bing search. In February 2023, Microsoft announced a new Bing and Edge browser powered by upgraded ChatGPT.

Moments before the integration of the Bing search engine and technology from OpenAI’s ChatGPT, Google’s CEO announced that it will premiere an AI chatbot, BART, along with 20 AI-enabled products in 2023. However, it is worth noting that Google is already using AI in its search engine - Google Assistant is an example.

While Google and OpenAI are both revolutionizing the way search engines work with their text generation software. One of the main challenges that arise is the need to mitigate the flaws associated with this technology.

This includes not only inappropriate or unsavory outputs but also difficulties in updating the systems with new information. To take advantage of what AI-powered chatbots have to offer web search, companies must find a balance between accuracy and the ability to update their software with new info. If successful, these chatbots will revolutionize search engines completely, making them more accurate and personalized for each user.

How to Implement AI in a Marketing Strategy Effectively

The implementation of AI is done by selecting the right tool to support the activities of a specific area. Implementing new tools can be a daunting task, but the rewards are worth it. 

To get the most out of AI, marketers should focus on how it fits into their overall strategy, set measurable expectations and goals, and then begin to integrate the technology bit by bit.

Automation is essential when it comes to taking advantage of AI. This means automating repetitive tasks and allowing AI to handle difficult decision-making tasks. There are countless tools available that can help make your AI journey painless.

Although it might seem intimidating at first, once you understand the fundamentals of using AI in your marketing campaigns, you’ll be well on your way to transforming the way your organization interacts with customers!

READ ALSO: Five Types of Tools To Generate Leads Any Business Needs

The Six Best AI Marketing Tools According to Us

Implementing AI marketing tools in your strategy can help your business to be more efficient and accurate with its marketing goals. There are many AI tools available, each with its own advantages. 

In recent times, the Internet has been flooded with new tools using artificial intelligence. Below is our subjective selection of the best of our AI-powered marketing tools. We already can't imagine marketing activities without them. 

Jasper — writing assistant

Jasper is an AI writing assistant that helps make content creation easier and more efficient with creative, ethical, and friendly assistance. By providing high-quality writing for content such as tweets, blog posts, short stories, and social media posts, Jasper helps make the content generation process faster and more enjoyable.

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Additionally, Jasper’s advanced functions allow users to create custom templates for their own individual needs and easily update existing content in just a few clicks.

Smartly.io — AI marketing tool for SM advertising

Smartly.io is a social media advertising tool that helps advertisers create, manage, and optimize ad campaigns on multiple channels. It offers ad templates, automated optimization, real-time performance monitoring, and detailed reporting and insights. Its goal is to simplify the process of social media advertising and improve campaign performance.

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Dynamic templates enable users to automate creative production with real-time data for highly relevant and personalized ads, while predictive algorithms automatically optimize targeting, budgets, and bidding to ensure you get the most out of your campaigns. 

With consolidated views across all social networks, users can track performance in real-time and gain actionable insights into their efforts.

Search engine optimization with SurferSEO

Surfer SEO is an AI-powered SEO tool that simplifies the process of increasing organic search traffic and improving a website’s ranking. It provides a workflow designed to identify relevant keywords, analyze competitors, and write content with higher semantic richness.

The Content Editor feature allows users to quickly create content that reads well, ranks high in search engines, and has improved optimization. It offers real-time feedback on how optimized an article is and provides users with targeted keyword suggestions that best fit their topic of choice. This helps ensure the content is optimized for SEO while still providing meaningful information to readers.

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Whether you’re looking for keyword suggestions or analytical insights into competitor strategies, Surfer makes it all possible with its AI-driven technology.

AI video creation with Synthesia

Synthesia is an AI martech tool for creating engaging and professional-looking videos without any of the time and cost associated with traditional video production. With the use of this tool, even those who lack prior video editing experience can create beautiful, captivating videos in a fraction of the time it would take through traditional methods.

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This marketing tool enables users to quickly generate marketing videos in any language using data from multiple sources, such as text, images, audio, and video clips.

Email sending time optimization with Seventh Sense

Seventh Sense helps companies use Hubspot and Marketo to optimize email sending time. It stands out from other similar tools because it is specifically designed to take into account the individual user’s schedule. Rather than sending bulk emails that would likely get filtered as spam, Seventh Sense analyses the best time for each person on your subscriber list to open their emails.

The Seventh Sense AI marketing tool offers several automated features, such as automatic scheduling, intelligent resend targeting, and personalized subject lines. All of these help businesses save valuable time by automating tedious tasks while still delivering results-oriented messages tailored to each unique user’s needs.

Automated content creation with Narrato

Narrato is an AI-powered content creation tool that offers the unique ability to generate SEO-friendly content on autopilot. With AI Content Genie automatically generating fresh, weekly social media and blog content based on your content themes (and optional website URL), you'll be able to produce amazing content consistently and stay on top of the content game.

This AI marketing tool also offers an AI Content Assistant with 100+ AI templates and tools to simplify and speed up content creation. Create everything, from blog posts, copy, emails, and social media content to video scripts, memes, AI images, and more. Besides this, it also offers AI tools to help with keyword research and content optimization. And with publishing automation, you can easily publish content on your favorite channels. 

Narrato could be a great option if you want to simplify your content workflow and ramp up content production without losing quality. Other useful features of the platform include workflow automation, content team and project management, and content planning tools.

Conclusion

For any business looking to stay ahead of the competition and get maximum value from their marketing investments, utilizing AI marketing technology is a must.

With key advances in machine learning, deep learning, and natural language processing. These AI marketing tools can take the effort out of complicated and time-consuming tasks like content creation and predictive analytics. AI tools can provide invaluable insights into customer behavior, allowing marketers to tailor their efforts more effectively to reach the right audiences. When used correctly, these AI-powered marketing tools are proven to increase ROI.