Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.

[CMO Guide] How to fix lead management and generate 50% more clients?

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

It’s impossible to deny that there have been considerable changes in the process of obtaining and access to the information in the 21st century.

The primary data carrier has become the Internet, which revolutionized our path to its acquisition.

The world has accelerated.

According to the Central Statistical Office, in 2018, 74% of Poles (28 million people) use the Internet in Poland.

We are continually bombarded with hundreds of messages and various kind of information every day. Our brains, however, are not adapted to process such large volume of data, so we try to filter messages, news, and notifications that reach us, whereas the giants of the digital industry deliberately focus on content personalization.

We often forget what we were doing online two days ago (remember this sentence - it will be crucial in the further part of the article).

What makes people buy the product?
 

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

If you are thinking why you are receiving hundreds of emails full of cooperation offers, and you don’t understand why companies have decided to spam - this article is for you. Why? Because you have probably lost tens of valuable offers that could have helped develop your business.

Best strategies, examples, and tools optimize conversion rate. 

Any company that sells its products/services or generates leads through the internet goes to the “golden recipe” for a successful business that consists of 3 steps: attract more visitors, get more leads and get more customers.

In this article, we will focus mainly on the second step - how to get more leads. To achieve this goal, conversion optimization should be implemented. If you have been dealing with internet marketing for several years and you are looking for good examples and practices how to optimize your conversion rate keep reading because this article is full of many practical and useful advice.

The main goal of marketing activities, especially in B2B, should be acquiring new sales leads. It turns out that the process is not as simple as it would seem from the beginning. According to the State of Inbound 2016 study conducted by Hubspot, it has always been a challenging task for marketers to acquire qualified sales leads and generate traffic.

If you’re serious about startups then you should have heard about the Disrupt, place where you’ll find the renowned Startup Battlefield competition, a virtual Hackathon, hundreds of startups in Startup Alley, Workshops and legendary networking at the after parties.

Tech Crunch Disrupt focuses on revolutionary startups and everything associated with them – from debuting the best startups and introducing game-changing technologies to discussing what is on the mind of key innovators and influencers in the tech industry.

How to introduce your product to the international market? We want to share a case study with you, in which we describe how we managed to acquire 3,600 foreign clients and earn 177,000$ in one week.