Is there any universal formula for writing a copy that will necessarily lead to a sale? Today, the number of holding workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is literally cultivated. But have you ever wondered how does selling text differ from simple text? And what kind of wonderful property allows this copy to sell the goods? С’mon, don’t expect a miracle from the text. Unfortunately, a multipurpose recipe for creating a copy that will certainly persuade people to buy does not exist. But, don’t forget about the techniques and elements that really work, and which are used by all successful content marketers.