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The B2B Demand Generation Playbook

In this guide, you'll uncover 10 highly effective customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

The B2B Demand Generation Playbook for 2025

B2B Demand Generation:

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In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

In this guide, you'll learn 10 customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

10 Customer Acquisition Strategies 

Lead generation software helps you automate tasks and gain valuable insights into your audience, making it easier to create targeted and effective marketing campaigns. Learn how to find the best software for your business!

What Is Lead Generation Software? | 7 Top Lead Gen Software Examples

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Customer Acquisition Strategies

10 Customer Acquisition Strategies - summary:

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sales funnel vs sales pipeline

Confused about the difference between a sales pipeline and a sales funnel? Learn how a sales pipeline represents your entire sales process, while a sales funnel offers a top-down view of the buyer's journey. Uncover the key metrics to track and how they work together to maximize your sales efforts. Unlock valuable insights to master your sales process and convert more leads into paying customers.

Sales Pipeline vs Sales Funnel - What's The Difference?

Summary:

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Future is Automated: 14 Marketing Automation Examples


This article showcases real-world marketing automation examples to boost your sales and free up your team's time. Discover how to automatically send emails and nurture leads – all while converting them into loyal customers. Read now and unleash the power of marketing automation!

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Are you unsure if your customers are truly satisfied with your products or services? Don't let unhappy customers slip through the cracks. This article reveals the essential metrics that give you a clear picture of how well you're meeting your customers' needs and keeping them loyal.


The Beginner's Guide to Measuring (and Improving) Customer Success Metrics

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customer shaking hand

Unsure whether to call someone a customer or client? Learn the key differences and use the right term every time to strengthen your professional communication.

Customer vs. Client? When Does Terminology Really Matter?

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marketing for accountants, cpa firms

Struggling to find new clients and keep them coming back? This article describes 17 marketing strategies specifically designed for accountants. Learn how to showcase your expertise, build trust, and attract a steady stream of happy clients.