Don’t be afraid to raise prices to increase revenue by x11
The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit.
Few months ago stumbled upon a page with a pricing teardown and after watching an amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.