Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

6 unusual ways of using Callpage. How to use Callpage for your business (and not only)?

 CallPage connects website visitors with website creators. It facilitates a conversation with others in 28 seconds, and brings the website visitor anonymity to your personal phone call.Its primary usage is for generating sales leads, and it’s a successful hit. But our start-up thrives off creativity and innovation, constantly mulling over abstract possibilities of our widget. Here are 6 unusual ways to use CallPage:

Author:  Fiona Shen   •   August 7, 2017
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9 tricks for increasing your conversion. Rock your conversion rate!

Are you familiar with the situation when the item prices of your online store are competitive, the offers are narrowly targeted, the landing page is tested hundreds of times, and the conversion is so high that it's even unbelievable? Still dreaming of such things? Have you ever wondered what causes low conversion and how to deal with it? Well, sit back, cause we will consider 9 main factors that affect the conversion of the website.

Author:  Sergey Butko   •   August 2, 2017
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What is social selling in the eyes of Mick Griffin?

What is social selling? At our Online Sales Sprint two weeks ago, Brand24’s Chief Revenue Officer Mick Griffin delivered a highly informative and interactive webinar revolving around this buzzword. Here are our three takeaways from the presentation and reasons we believe social selling will help businesses of any size achieve greater selling success.

Author:  Brandon Wong   •   August 1, 2017
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How can you be content with your content? 7 secrets of content marketing.

Is there any universal formula for writing a copy that will necessarily lead to a sale? Today, the number of holding workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is literally cultivated. But have you ever wondered how does selling text differ from simple text? And what kind of wonderful property allows this copy to sell the goods? С’mon, don’t expect a miracle from the text. Unfortunately, a multipurpose recipe for creating a copy that will certainly persuade people to buy does not exist. But, don’t forget about the techniques and elements that really work, and which are used by all successful content marketers.

Author:  Sergey Butko   •   July 17, 2017
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6 killer ideas for growing your ecommerce business. Boost your strategy!

Ok, growing your e-commerce business is definitely NOT a walk in the park. Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products. Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Author:  Sergey Butko   •   July 14, 2017
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Google’s policies on Pop-Ups, and the shift in Online Marketing

Recently, Google announced a policy update regarding pop-ups, which will help mobile users to access and read their content more easily. In short, intrusive, full-screen and obstructing pop-ups will detract from a website’s Google Search ranking.

Author:  Krzysztof Nicpon   •   July 10, 2017
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Cold calling: Myths you always believed in but you shouldn’t any longer. Make Cold calling Gold calling!

Cold calling is like Marmite - you either love it or you hate it, but to be successful with it you need a bit more. For many people cold calling is the worst way of gaining new leads and delivering good results, but mainly because… they don’t know the cold calling practices and they still believe in some things that don’t really apply to reality. And the reality is that…

Author:  Sergey Butko   •   July 6, 2017
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Are you ready for Online Sales Sprint? Take part in free webinars!

Author:  Sergey Butko   •   June 27, 2017
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CallPage: An Infallible Method to Increase Your Conversion Rate

Author:  Sergey Butko   •   February 1, 2017
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