Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

How can you be content with your content? 7 secrets of content marketing.

Is there any universal formula for writing a copy that will necessarily lead to a sale? Today, the number of holding workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is literally cultivated. But have you ever wondered how does selling text differ from simple text? And what kind of wonderful property allows this copy to sell the goods? С’mon, don’t expect a miracle from the text. Unfortunately, a multipurpose recipe for creating a copy that will certainly persuade people to buy does not exist. But, don’t forget about the techniques and elements that really work, and which are used by all successful content marketers.

Author:  Sergey Butko   •   July 17, 2017
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6 killer ideas for growing your ecommerce business. Boost your strategy!

Ok, growing your e-commerce business is definitely NOT a walk in the park. Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products. Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Author:  Sergey Butko   •   July 14, 2017
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Google’s policies on Pop-Ups, and the shift in Online Marketing

Recently, Google announced a policy update regarding pop-ups, which will help mobile users to access and read their content more easily. In short, intrusive, full-screen and obstructing pop-ups will detract from a website’s Google Search ranking.

Author:  Krzysztof Nicpon   •   July 10, 2017
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Cold calling: Myths you always believed in but you shouldn’t any longer. Make Cold calling Gold calling!

Cold calling is like Marmite - you either love it or you hate it, but to be successful with it you need a bit more. For many people cold calling is the worst way of gaining new leads and delivering good results, but mainly because… they don’t know the cold calling practices and they still believe in some things that don’t really apply to reality. And the reality is that…

Author:  Sergey Butko   •   July 6, 2017
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Are you ready for Online Sales Sprint? Take part in free webinars!

Author:  Sergey Butko   •   June 27, 2017
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CallPage: An Infallible Method to Increase Your Conversion Rate

Author:  Sergey Butko   •   February 1, 2017
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Have a Unique Voice in the World: Interview with Jeff Sauer

Author:  Magda Wąsowicz   •   January 19, 2017
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Customers Are People, Not Just Data Points: Interview with Jennifer Havice

Author:  Magda Wąsowicz   •   December 29, 2016
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Customer Service is Both Art and Science: Interview with Daniel Lemin

Author:  Magda Wąsowicz   •   December 15, 2016
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