The aim of most websites and online stores is to convert, that is - encourage customers to buy, add products to a basket, register for an event, etc.
There are many different conversion events, but they have one thing in common.
We all want them to happen.
Jeff Sauer is a born problem solver. He created his first website when he was in the 8th grade. He became a full-time Internet marketer in 2005, and since then he has helped his company Three Deep Marketing to grow by 500%.
Jennifer Havice is conversion optimizer and copywriter for a subscription business. Over the past several years she has been helping businesses get better performing websites and marketing campaigns with higher converting online copy. Jennifer has been working for some of the best in business, including Peep Laja of Conversion XL and Joanna Wiebe of CopyHackers. She believes that a blend of science and creativity can make copywriting magic. If you want to learn more, check out Jen's website - or read our interview below!
Daniel Lemin leads consulting work for corporate and agency clients at Convince & Convert. He is the author of Manipurated, and is a frequently quoted authority on the reputation industry by major U.S. and international media.
Daniel has an almost superhuman immunity to jet lag and is known to take midday swims to hit his personal reset button. An early Google hire (rumors are he was no. 400), Daniel was one of the first pioneers to recognize the influence of online ratings and reviews on businesses.
Brian Balfour is an entrepreneur, speaker, advisor, and the Founder/CEO at Reforge. He has been a co-founder of 4 companies in the past 10 years. Now he is focused on finding the next company he wants to build, and in the meantime he is advising a few select companies on growth. His essays on growth and user acquisition have been featured in Forbes, Hacker Monthly, and OnStartups. He also writes on his popular blog Coelevate. He lives in San Francisco, but often visits LA, Chicago, Boston, and Michigan to spend time with friends and other entrepreneurs.
Brian Massey calls himself a Conversion Scientist™ (he has the lab coat to prove it!). In 2007 he founded website optimization company Conversion Sciences. He is the author of the Amazon Marketing best-seller Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He believes that website optimization is the art and science of finding more online revenue without paying for more traffic. Brian appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.He authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Rand Fishkin - also known as Wizard of Moz - is a founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. He's an unsaveable addict of all things content, search and social on the web.
And today Rand Fishkin, SEO and content marketing superstar, answers questions we at CallPage longed to ask!
Ben Settle is a world leader in email copywriting education. He has published several books about copywriting and marketing, such as Crypto Copywriting Secrets, Copywriter's Crib Sheet, How to Get Clients in a Bad Economy. He has been writing for 14 years and created countless successful email and marketing campaigns. Ben is, as David Garfinkel, the World's Greatest Copywriting Cach put it, "hottest f*'in email copywriter on the web right now."
