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Intent-Based Marketing (IBM) is an intent driven marketing approach that combines data, context, user behavior, and timing. IBM is marketing driven by intent — by what a customer communicates through their actions. It helps you focus on the prospects who are most ready to buy and increases the chances they will convert.

Intent-Based Marketing – What Is It?

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In this article, we’ll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

In this guide, you'll learn 10 customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

10 Customer Acquisition Strategies 

Lead generation software helps you automate tasks and gain valuable insights into your audience, making it easier to create targeted and effective marketing campaigns. Learn how to find the best software for your business!

What Is Lead Generation Software? | 7 Top Lead Gen Software Examples

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AI technologies are becoming a pillar of the modern tourism industry – from travel planning to after-sales service. There are many ways to apply AI in travel agencies – in this blog, we will briefly discuss the most important ones and take a look at AI voice agents and their potential.

AI Voice Agent for travel agencies

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AI voice agents are transforming how companies handle customer interactions — and Poland is no exception. In this article, we compare 8 leading AI voice agent solutions available in Poland, explore how they work, what makes them different, and which ones can bring the most value to your business.

8 Best AI Voice Agents in Poland: A Complete Comparison for Businesses

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Voice bots and AI agents can support sales and customer service, but they’re strictly regulated. This guide explains EU rules, cold calling, marketing consents, and AI Act requirements. Learn how to use voicebots legally and with confidence.

Voicebots and the Law – What’s Allowed?

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AI voice agents are no longer just a trend—they’re helping online stores answer questions, guide purchases, and improve customer support. Here’s how they fit into modern e-commerce.


AI Voice Agent – When is it Worth Implementing it in Your Company?

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Voice AI is no longer a novelty—it’s a key driver of e-commerce performance. In this article, we explore how an AI voice agent for ecommerce is reshaping the way brands interact with customers. From improving lead response time to handling complex support tasks and increasing sales, voicebots are moving beyond automation to deliver truly conversational, real-time experiences. Learn how this technology transforms both B2C and B2B operations—and why now is the time to act.



What Role Does an AI Voice Agent for E-commerce Play in the Modern Digital Landscape?

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This article explores the value selling methodology—focusing on solving real customer problems instead of competing on price. You'll learn how to use a structured value selling framework to uncover buyer needs, build trust, and drive B2B sales with clear ROI and customer impact.
