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Blog about sales, lead generation and marketing

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#1 blog about sales calls

7 Mistakes Salespeople Make in Their Everyday Work and How To Fix Them

There are at least a few mistakes your reps probably make.

Some of them are oh-so-obvious and easy to track.

Others may slip unnoticed through loads of everyday work.

In this article, we present 7 mistakes sales representatives make while dealing with potential customers over the phone. We also give some advice on how to omit them.

Paulina Golab
Paulina Golab
December 7, 2018

12 Thought Leaders and Sales Influencers to Follow and Meet in 2019

As a sales leader, you want to stay connected with your colleagues, exchange experiences, learn new strategies and discover case studies in other growing organizations. We have created a list of 12 sales leaders and influencers who are present on LinkedIn & Twitter, and share their hands-on experience with their colleagues.

Margo Ovsiienko
Margo Ovsiienko
December 3, 2018

6 Best Practices for Increasing B2B eCommerce Sales

The B2B market is booming at an unprecedented rate. According to Shopify, global sales have exceeded $7.7 trillion practically dwarfing the B2C e-commerce sector ($2.3 trillion). The only problem is that profit is not just there for the taking. In fact, maintaining a competitive edge and securing ample market share is a daunting task more often than not.

Larry Reed
Larry Reed
November 30, 2018

10 Questions Every Head of Marketing Should Ask Head of Sales About The Lead Source

Sales and marketing departments are two key players that need to be on the same team to ensure the company’s success.

It is crucial to make sure they cooperate smoothly, and there are no lost chances related to the lead source and lead generation.

 

To do so, each Head of Marketing needs to know the most about the lead source.

 

This article indicates what to focus on.

Paulina Golab
Paulina Golab
November 27, 2018

Don’t be afraid to raise prices to increase revenue by x11

Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.


 

Margo Ovsiienko
Margo Ovsiienko
September 26, 2018

How to Fix Lead Management and Generate 50% More Clients? [CMO Guide]

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

Margo Ovsiienko
Margo Ovsiienko
September 24, 2018

How Lead Management Will Help You Increase Your Sales Tenfold

It’s impossible to deny that there have been considerable changes in the process of obtaining and access to the information in the 21st century.

The primary data carrier has become the Internet, which revolutionized our path to its acquisition.

The world has accelerated.

According to the Central Statistical Office, in 2018, 74% of Poles (28 million people) use the Internet in Poland.

We are continually bombarded with hundreds of messages and various kind of information every day. Our brains, however, are not adapted to process such large volume of data, so we try to filter messages, news, and notifications that reach us, whereas the giants of the digital industry deliberately focus on content personalization.

We often forget what we were doing online two days ago (remember this sentence - it will be crucial in the further part of the article).

Jakub Ziecina
Jakub Ziecina
September 11, 2018

6 Ways To Get People To Buy Your Product

What makes people buy the product?
 

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

Why do You Need Cold Mailing in 2019?

If you are thinking why you are receiving hundreds of emails full of cooperation offers, and you don’t understand why companies have decided to spam - this article is for you. Why? Because you have probably lost tens of valuable offers that could have helped develop your business.

Yulia Pysko
Yulia Pysko
July 24, 2018

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