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How to Get New Clients as a Coach: Marketing for Coaching Business

To succeed in the coaching industry, having a robust marketing strategy is essential for building brand recognition and connecting with clients. Check out these proven strategies to improve your digital marketing strategy.

Mike Arnold

Can we get real for a second, coach? 

Because if you're like, what... 82% of other coaches out there (probably), you're spending more time stressing about Instagram captions and email marketing lists than you are coaching; we need to switch things up.

The passion is there—you know you can make a difference—but getting people to find you and book sessions feels like climbing a mountain in flip-flops.

Oh yes, we're getting real in this guide.

Listen, it's not about being a bad coach. This is way bigger than that. The truth is that marketing and visibility are everything these days, and you could be the best coach in the world, but without proper marketing and branding, no one will click to find out.

And marketing has changed a lot over the last few years. It's not just a website and a nice logo anymore. You need a marketing strategy that helps you cut through the noise and resonate with the folks who need what you offer.

And boy, there are a lot of coaches for a lot of different niches out there.

The good news is, it doesn't have to be a constant uphill battle. There are ways to get yourself seen and connect with those prospective clients – the ones who'll be pumped to work with you. Interested in finally getting off that marketing hamster wheel?

Let's dive into some strategies and marketing tips that make a real-world difference.

READ ALSO: Marketing for Financial Advisors: How to Get the Attention You Deserve

Understanding the Coaching Market

Okay, let's talk about the elephant in the room: the coaching market is BOOMING.

It's not just some side hustle anymore – this is a real industry with serious numbers behind it. In 2023, we're talking about a 5.34 billion dollar market... and that's just the start.

Why's it growing like this?

The truth is that people are getting serious about investing in themselves. People are wanting to innovate, and they're not satisfied with those generic self-help books anymore. They want someone who understands them and can give them that personalized push.

They want people who can help them find the real problems. They want people who can create unique solutions.

So, amazing news for coaches, right?

Well, kinda.

Because where there's a booming market, there's always competition. It's not enough to be a fantastic coach, you've got to be a visible one. You need to make sure those dream prospective clients can find you in the crowd.

Alright, no need to panic. The good part is understanding how this whole market works is your secret weapon. Think of it as the cheat sheet for leveling up your marketing game.

Let's get into the marketing strategies.

16 Marketing Strategies for Coaching Business You Need to Know

Well-crafted marketing strategy can be the difference between blending in and standing out. If you want to attract the right clients, build trust, and establish your expertise, these 16 marketing strategies will help you do just that. 

Whether you're new to coaching or a seasoned pro, these tactics will help you reach new opportunities and overcome your specific marketing challenges. Read on to discover practical ways to distinguish yourself in the crowded coaching space and watch your business grow!

Crafting Your Unique Selling Proposition (USP)

First, before you do anything, you need to get clear on what your online business is about. 

  • What you're offering? 
  • What sets you apart from the other coaches in your niche?
  • What's your superpower? 
  • What's that thing that makes you THE coach for the people you're meant to help. 
  • Who are your target audience? What age are they? 
  • What do they do? 
  • What kind of lives does your target audience lead?


This is your "Unique Selling Proposition" – your USP.

This will be the core of how you try to market your coaching business moving forward. It's what sets you apart from the pack, so to speak.

So, how do you find it? Here's the deal:

  • Dig Deep: What kind of results do your coaching clients rave about? Is there a common theme? What's your secret sauce for making those transformations happen?
  • Let Your Coaching Clients Do the Talking: Testimonials are marketing gold. What words do your existing or past clients use to describe their experience with you? That's a clue to what makes you stand out.
  • Be Honest with Yourself: What do you absolutely LOVE to coach on? Where do you lose track of time? That passion shines through and attracts the right people to you.


But here's where many coaches get stuck. They think a good USP is all about them. Nope—it's about your clients.

  • What's Keeping Them Up at Night? What pain points in your niche will people pay to solve? This isn't about generic stuff; get specific.
  • Where's the Gap? What are those dream clients looking for that they're not finding with other coaches?


Think of your USP as a promise you're making. It's the answer to the unspoken question in your ideal client's head: "Why should I work with YOU?"

Embrace Thought Leadership

Okay, hear me out on this 'thought leadership' thing. It might sound like some fancy buzzword that you've probably seen plastered all over social media, and yes, it's there, but that's just because it's a genuine advantage that everyone's aiming for without taking the time to see what it really means.

The concept of being a thought leader is game-changing, but this doesn't mean you just go around saying you're a thought leader. Far from it.

Think of it this way: it's the difference between being just another coach and being THE coach people trust and seek out. It's about knowing everything there is to know in your niche and being able to share that value in a way that people get.

It's becoming the go-to for value. The authority. 

It takes time to build up that kind of reputation, but that's what you're aiming for.

Here's where to start:

  • Your Brain is Your Goldmine: Start blogging! Seriously, get those awesome insights out of your head and onto the internet. Your potential clients are searching for answers – your blog posts become the breadcrumbs leading them straight to you.
  • Solve Their Problems: Don't make your blog about YOU; make it about the stuff those dream clients are struggling with. Case studies? Even better – real-life success stories pack a punch.
  • Own a Niche: You can't be everything to everyone, so pick a few topics and become the go-to expert on them. This is how you build authority fast.
  • But blogging's not the only way to market your coaching business...
  • Get on Stage (or a Webcam): Webinars, workshops, even speaking at in-person conferences... this stuff levels you up FAST. People see your passion, they get a taste of how you work, and that trust just skyrockets.
  • Find Your Tribe: Partnering with other awesome coaches and influencers? It's your shortcut to reach a new audience already primed to love what you do. It's joint ventures like this that can open new doors to whole new audiences.


Look, thought leadership takes a bit of hustle. But the payoff?


You're the coach people quote. Your content gets shared. Clients come to you because they feel like they know you. That's when the magic happens.

Quick Tip: Don't be afraid to have a strong opinion! Thought leaders spark conversations, even if not everyone agrees.

Build an Engaging Website

We need to talk about websites. They need to be pretty, engaging, and accessible. They also need to give people who click your name the experience and answers they want. Plus, a positive website in all these factors means good on-page SEO, which translates to high-ranking potential.

So, what's your mindset toward your website? Did you use a template and hope for the best? When was the last time you updated it?

Think of your website as your coaching HQ.

It's not just an online business card; it's the first impression that either hooks people in or sends them running. So, here's the deal:

  • Make it PRETTY (and Easy to Use): We judge books by their covers, and websites are no different. Clean design, nice photos, and a layout that makes sense is a MUST. If people can't figure out where to click, they're gone.
  • Your 'Why' Front and Center: Don't make people guess what you do. A short, punchy statement about who you help and the results you get needs to be right there above the fold (that's the part they see without scrolling).
  • Brag a Little: Got testimonials? Amazing before/after stories? This is your trophy case! Show people that you're not just talking the talk; you get real results.
  • The Magic Button: Have a super clear call to action (like "Book a Discovery Call" or "Download My Free Guide"). Don't be shy – tell people exactly what you want them to do next!
  • The Need for Speed: Websites these days need to be fast and have a rapid page speed. Statistics show that any page taking longer than four seconds to load will have a 90% bounce rate, so speed it up. Compress those images. Reduce on-page elements.


Let's be real; building a website can be a pain. But think of the payoff:

  • Open 24/7: It's like having a sales rep working for you even while you sleep.
  • Credibility Boost: A professional website makes you look more legit than just a social media page.
  • Attracts Your Idea Coaching Business Clients: With the right messaging, the folks who need you will practically find themselves.


Need some inspiration? Let's hop on Pinterest and find some website designs you love – that's the fastest way to envision your own.

Implement SEO Best Practices

With your website technically and aesthetically in check, it's time to talk SEO (or search engine optimization).

I know it can sound like some mysterious tech wizardry, but really, it's just about helping the right people find your website.

With the recent March 2024 Google Update, there are a few things to think about.

Firstly, your focus needs to be offering visitors to your website a quality experience. This means allowing them to find what they're searching for, to get the answers they came for, and doing so in a way that feels easy and natural.

For example, if someone is searching for a money management coach, do you have content that relates to money management? Both your visitors and search engines will judge how well you do this, so you need to be active in making sure you're putting out the goods.

And, on the note of AI, NEVER just generate a blog or article, upload it, and think it's done. AI content won't get you penalized, but bland, generic, unhelpful content will. Google will only rank original, helpful, informative content that gives a unique perspective to the reader.

Therefore, never just post generic quality. It's always better to have 15 killer posts than it is to have 200 sub-par. And on this note, other important SEO marketing tips include;

  • Keywords are Clues: These are the words your dream clients are typing into Google when looking for help with a problem you solve. Sprinkling them throughout your site (without going overboard) is like leaving a trail for the search engines to follow.
  • Links are Like Recommendations: When other websites link to yours, it's like a vote of confidence. This tells Google your site is trustworthy and worth showing to people. Same goes when you link between pages on your own site – it helps users find more of your awesome content.
  • Your Phone Needs to Love Your Site: Seriously, Google cares just as much about a good mobile experience as your visitors do. A slow, clunky site on a phone? That's a fast track to the bottom of the search results.


SEO isn't magic, but it does take work. Here's the good news:

  • Small Changes Have a Big Impact: You don't have to become an SEO guru. Even simple tweaks make a difference over time.
  • It Gets Easier: The more you do the basics, the less overwhelming this stuff will feel.
  • You're Not Alone: If SEO truly makes your head spin, some affordable experts can help!


Quick Tip: There are free tools (like Google Keyword Planner) to help you find the right keywords. Don't just guess!

Boost Your Social Media Presence

I understand social media marketing can feel like a giant time-suck. I've had a heavy love-hate relationship with it for years now, but here's the thing—it's where your dream clients are hanging out, both during their professional and personal lives, so it's a great place to market your coaching business.

Yes, modern social media marketing can feel convoluted and messy. It's where everyone is, and it's so competitive.

However, if used in the right way, it can bring results. I would personally recommend creating accounts for your coaching business, pick the platforms that work best, maybe 1-2 to start with, and then master them.

That said, if you make a short-form TikTok, you can absolutely post it on Instagram Reels or YouTube Shorts so it gets the most mileage.

Let's break down the best practices to make it simple:

  • Find Your People: Don't try to be everywhere. That'll strain your marketing efforts and resources. Pick 1-2 platforms where YOUR ideal coaching business clients actually spend time and focus on those. Instagram is great for visual stuff, and LinkedIn is more professional... you get the idea.
  • The Content Mix: Variety is the spice of life, which goes for your posts too! Share tips, celebrate client wins, and even a funny meme about that thing everyone in your niche struggles with... it shows you're human!
  • Be a Real Person: Don't just broadcast; ENGAGE. Answer questions, hop into comments on other people's posts, and start conversations. This is how you build a following that's actually excited to hear from you.
  • Don't Give Up: Social media is a marathon, not a sprint. Consistent digital marketing efforts are way more important than going viral once and then disappearing.

Leverage Content Marketing

Content marketing is like planting seeds for your coaching business. You're not just out there yelling, "Hire me," you're showing people you've got the answers they desperately need.

By content marketing, I mean blog posts, articles, Quora answers, newsletters, and podcasts—essentially any form of content you put online.

By posting content, you're giving out information for free that shows you know what you're talking about and you have the answers people want. Using the money management coaching business example again, if someone searches, "how to improve my savings", you want your post at the top.

A high-quality blog post that really covers everything someone would need to know in an authoritative, original, and informative way.

Now, if you actually search "how to improve my savings" or any topic or question that better suits your niche, check out the top three posts. These are the posts you're competing with and the posts you need to beat, so how are you going to do that?

You need to get creative. Think about what is missing. Consider what unique expertise you can share and what insights people want. Also, present it in an easy way.

Enough posts like this, and you'll quickly become the best in the coaching business (at least that's the aim), and you'll become the go-to coach.

Here's how to make it work:

  • The Master Marketing Plan: Don't wing it! Having a content marketing strategy is like having a roadmap – it helps you stay focused, consistent, and on track to reach those goals.
  • Change it Up: Blogs are awesome, but don't be afraid to experiment! Short videos, infographics, guest posting, and even hosting a Twitter (Now X.com) chat can all help you reach different parts of your audience.
  • It's All About Them (Not You): People follow coaches who solve their problems, not the ones who just brag about how awesome they are. Every piece of content you create needs to offer something genuinely helpful.
  • The Magic of Freebies: A quick guide download, a checklist, even a short email course... these give people a taste of what it's like to work with you and build a real connection.


The best part? Great content keeps on working for you:

  • Evergreen Content is King: A valuable blog post can keep bringing you leads for years to come.
  • Repurpose Like a Pro: Turn that post into social media graphics or an email series... get more mileage out of your hard work!

Quick Tip: Don't be afraid to outsource some of this. If writing's not your jam, find a freelance writer who gets your niche and let them do their thing. This means you get their expertise in creating your content. You also get time and resources to focus on other areas of your online coaching business.

Utilize Email Marketing

Think of your email list as your inner circle. Whereas social media puts you in a feed that may or may not be scrolled past, email marketing is a direct line to your follower's inbox—one most people typically check every day.

And to think, these people have already chosen to give you their email address, meaning they're interested in what you have to say. Don't waste this opportunity.

However, the trick here is not to oversell. Don't just pump your follower's inbox with promos and sales pitches. They don't want that. They want real value that will help them in their lives. After all, that's why they're interested in your coaching business.

Aim for the 80/20 rule. 80% value with 20% promo.

So, here's the deal on how to nurture your list to success:

  • Treat It Like Gold: Don't spam people! Only email those who have actually opted in, and always give them a way to unsubscribe if they're not feeling it.
  • Be a Regular: Pick a schedule and stick to it. Showing up consistently builds that know-like-trust factor that's so important in coaching.
  • Personality Goes a Long Way: Nobody wants to read boring corporate emails. Let your personality shine through – your potential clients are picking up on those vibes!
  • Give, Give, Give! Every email shouldn't be a sales pitch. Share valuable tips, insights, or even just a quick inspirational story. This is how you become a resource, not just another salesperson.


Here's why email is so powerful for coaches:

  • You Own It: Unlike social media, where algorithms change, your email list is yours forever.
  • Direct Connection: You're landing right in their inbox, not competing with a million other posts.
  • Segmentation Magic: As your list grows, you can target specific emails to different groups (like new leads vs. long-time subscribers) for even more personalized content.


Pro Tip: A welcome email series is a great way to introduce yourself to new subscribers and build that relationship right from the start. Link your best content so people know where to go and find what they're looking for.

Create a Referral Program

Now, the chances are you've had a client or two, hopefully, more, and your service has been a hit with them. Don't think you're done with them just yet though. The best marketing strategy for services, like a coaching business, is this: turn your happy clients into your marketing team.

Referral programs are a seriously underrated strategy for coaches. We're talking testimonials, video testimonials, reviews, and the sorts from past satisfied clients.

Think about how you shop on Amazon or via popular social media channels.

One of the main considerations is how many reviews a product has. Have you ever bought a one-star product? The more reviews a product has, the more likely you are to buy it. That's because you don't need to risk buying a bad product because so many other people have already taken that risk and won.

The same applies here.

It's hard for coaches to get their first reviews. You need clients. But, as soon as you get new clients, get reviews fast. As soon as you can showcase how beneficial you've been to others, more people will be interested in trying you for themselves.

Here's how to make yours awesome:

  • The Sweetener: What's the reward for satisfied clients referring a friend? Don't be stingy here – make it something that gets people excited to share (a free session, steep discount, etc.)
  • Shout it Out: Don't be shy about your program! Put it on your website, in your newsletters, and even mention it casually in sessions with clients who seem really happy.
  • Spread the Love: Whenever someone gets a referral, THANK them profusely! A handwritten note or small gift goes a long way in making them feel appreciated.
  • Win-Win: Think about ways you can partner with other businesses serving your potential clients. Offer to refer your clients to them in exchange for them doing the same – boom, instant audience growth!


Here's the magic of referrals:

  • Trust Factor: People are WAY more likely to hire a coach recommended by a friend than someone they found randomly online.
  • Free Marketing: Once that referral train gets rolling, it's basically like having a sales team you don't have to pay.
  • Warm Leads: Folks who are referred already have a positive impression of you before they even reach out.


Pro Tip: Make the referral process SUPER easy. Have a simple form on your website or even just a dedicated email address for it. The less work your clients have to do, the less friction they'll be, the better!

Offer a Free Initial Consultation

Think of a free consult like a first date but for your coaching business. It's a chance for you and a potential client to see if there's that spark before they make a big commitment. Here's how to make it work for you:

  • Not Just a Chat: Have a plan for your consults. Ask good questions, give them some mini-coaching on the spot, and show how you'd help them reach their goals.
  • Value Bomb: Even if they don't end up hiring you, they should walk away from that consult with some actionable tips or a new perspective. This builds trust even if it doesn't turn into a sale right away.
  • Follow Up Like a Pro: Don't ghost them! Send an email recapping what you discussed, maybe a link to a relevant resource... This shows you're invested and gets them thinking about taking that next step.
  • Don't Be Afraid to Say No: Not everyone will be a good fit, and that's okay! Better to find out during a free consult than to have a miserable client relationship later.


Here's the thing about free consults:

  • Lower Barrier: Trying something new is way less scary when it's free. You get more leads in the door.
  • Warm Up Those Leads: Even if they're not ready right now, those who had a great consult will remember you when the time is right.
  • Builds Confidence: The more consults you do, the better you'll get at them – and the higher your conversion rate will be!


Pro Tip: Have a simple scheduling tool (like Calendly) so people can easily book a time without the back-and-forth emails.

Host Workshops or Webinars

Alright, coaches, ready to level up? Webinars and workshops are how you go from being just another name on a website to being THE expert that everyone's buzzing about. Here's the lowdown:

  • Teach, Don't Sell: The focus is on giving value. Solve a small piece of that big problem your ideal clients struggle with and leave them wanting more.
  • Promote, Promote, Promote: Don't be shy! Your awesome webinar won't do any good if no one knows about it. Get the word out on social media and your email list, and even partner with others in your niche.
  • It's All About the Follow-Up: Your job isn't done when the webinar ends! Send out a replay link, offer a special discount on your services…, and keep the conversation going with those warm leads.
  • Personality is KEY: Webinars allow you to showcase your skills as a coach—use humor, tell stories, and be yourself! This is what makes people want to work with you.


Why you should be doing these ASAP:

  • Mega Credibility Boost: Hosting an event positions you as a leader in your field.
  • Reach a Wider Audience: Get in front of people who may not have found you otherwise.
  • Nurture Those Leads: Webinars are perfect for warming people up before they're ready to invest in 1-on-1 coaching.


Quick Tip: Partner up with another coach for a joint workshop! Double the expertise, double the audience.

Develop Online Courses

Courses are a huge hit now. They offer value to the world at a good price. They bridge the gap between valuable blogs and coaching. They let people help themselves in their own time.

Developing your own courses are also a great way to improve your reputation and to showcase you mean business.

You also get paid for your content, even if you're on vacation... that's the power of online courses! Here's how to make yours awesome:

  • Solve a Specific Problem: Don't try to teach everything at once. Pick a niche you're known for and go deep on solving that ONE thing your ideal clients are desperate for.
  • Make it Engaging: Nobody wants to sit through hours of boring lectures. Mix up your videos with worksheets, quizzes, and even a short workbook they can download.
  • The Online Communities Factor: Having a Facebook group in your name or a forum just for students of your coaching business builds amazing connections and keeps people motivated. It's also a great way to market your coaching business because outsiders can see and want to be a part of it.
  • Don't Just Launch and Ghost: Be active in answering questions and offer bonus Q&A sessions... this is how you get raving fans who will tell their friends!


The best part about coaching business online courses:

  • Work Once, Get Paid Forever: Sure, the upfront work is a lot, but then it's a product that keeps earning you money.
  • Reach a Global Audience: You're no longer limited by geography – anyone in the world can take your course!
  • Build Your Brand: A great course positions you as THE expert in your niche, attracting even more high-paying 1-on-1 clients.


Pro Tip: Start by outlining what your dream course would look like. Then, break it down into smaller, easier-to-tackle pieces. You'll have it created faster than you think!

Organize Local Community Events

Want to become THE go-to coach in your town? Get offline! Community events are marketing gold and way more fun than just blasting social media ads. Here's how to make a real impact:

  • Find Your People: Where do your potential clients already hang out? Chamber of Commerce events? Local meetups? Get on their radar.
  • Partner Up: Team up with other businesses (think coffee shops, yoga studios, etc.) to host events together. Split the costs and double the potential clients!
  • Keep it Small at First: Don't feel like you have to rent out a huge venue. Even a short workshop at a local bookstore can make a big impression.
  • The Follow-Up: Collect emails at your events and nurture those relationships afterward. This is how you turn casual attendees into paying clients!


Why this is a total game-changer:

  • Face-to-Face Connection: People hire coaches they trust. Meeting you in person builds that trust fast.
  • Local Celeb Status: Host enough awesome events, and soon, you'll be the coach everyone recommends.
  • Content Ideas for Days: Repurpose your workshop into blog posts or social media graphics. You did the hard work, so milk it for all it's worth!


Pro Tip: Offer a special discount to event attendees – gives them an extra incentive to book a session with you.

Use Paid Advertising

Paid advertising can be scary.

I'm not a massive fan of it because of the risk and the initial cost (typically not viable for coaches starting out with little investment), but it can get results. The trick is to make sure you're getting your ads in front of the right people, and you're being specific with who your target audience is.

Here's the deal:

  • Laser Focus: With platforms like Facebook, you don't blast ads to everyone. You can target people actively searching for help with the exact problems YOU solve and reach people in Facebook groups.
  • Warm Up Cold Leads: Retargeting ads (the ones that follow people around after they visit your website) are genius for reminding people about you when they're ready to take action.
  • It Doesn't Have to Break the Bank: You can start small! Set a daily budget and experiment with different ad types. The data you get back is invaluable for making smarter ads later.


Why paid ads are worth trying:

  • Find Dream Coaching Clients Fast: Instead of waiting for people to find you organically, you go to them!
  • Track Your Results: Ads give you super clear data about what's working and what's not... no more guessing!
  • Scalable Success: Once you find a winning ad, you can ramp up your budget and reach even more people.


Pro Tip: Paid ads aren't magic. You still need a killer landing page and content to turn those clicks into clients! I recommend working hard on your content and website. Make sure all the other digital marketing strategies are in place. Then, use paid ads to enhance what you've already been working on.

Utilize Client Testimonials

It's like running a referral program. Use your client's testimonials and reviews to your advantage. Get them to post on Facebook Groups. Also, on your Google My Business, Trustpilot, and your website.

People trust the opinions of others on the internet, with 78% of people trusting online reviews as much or more than a friend or family member.

While you can't force anyone to write a review, encouraging them to do so can reap massive benefits.

Here's how to make them work their magic:

  • Ask at the Right Time: Don't wait until a client's finished working with you. Get that testimonial when they're super excited about a breakthrough they've had in a session.
  • Make it Easy: Don't just ask them to 'write something'. Give them a few questions to guide them (like "what was your biggest struggle before we worked together?").
  • Variety is King: Long, detailed testimonials are awesome, but you also get some short and punchy ones you can use on social media graphics.
  • Show Them Off Everywhere: Website? Check. Sales page? Check. Random Instagram post? YES – sprinkle them throughout your content!


Here's why testimonials are non-negotiable:

  • Overcome Objections: Testimonials answer those unspoken questions potential clients have ("Will this work for ME?"). When trying to market your coaching business, these are the reservations you're trying to overcome.
  • Humanize Your Brand: It's not just about you being a great coach; it's about showing the real-life transformation your clients get.
  • Boost Your Confidence: Rereading those amazing testimonials is the perfect antidote to that imposter syndrome that creeps in sometimes!


Pro Tip: Offer a small discount or bonus session to coaching clients who give you an especially juicy testimonial. Incentivizing (ethically) can make a big difference.

Optimize Your Online Directory Listings

Okay, let's talk about those dusty online directories no one remembers they have. They still play an important role when trying to market your coaching business successfully.

They might not be sexy, but they actually do work to get you more clients—if you do them right. This is especially true since there are so many online directories these days.

And I'm not just talking about the Yellow Pages, Yelp, Facebook groups, or a coaching services website. Maybe you can reach out to websites that have "Top Ten Gardening Coaches". Ask if you can get get yourself on one of them.

This could mean more traffic and some substantial backlinks (link building is essential these days) for your website.

  • Find Your Niche: Don't just focus on the big ones like Yelp. Are there directories specifically for life coaches? Fitness coach businesses? Business coaches? Get laser-focused on where YOUR people are looking.
  • Consistency is Key: Make sure your name, address, and phone number (NAP) are EXACTLY the same across every single listing.
  • Keywords Matter: Just like with your website, sprinkle in those relevant keywords people are searching for.
  • Claim Those Listings: Lots of sites auto-create listings with wrong info. Find yours, claim them, and fix any errors.


The best part about directories:

  • Super Easy: Seriously, you can knock this out in an afternoon and reap the rewards forever.
  • Local SEO (Search Engine Optimization) Boost: This helps you show up when people search for "[your niche] coach near me."
  • Legit Lead Magnet: The more places you show up online, the more chances people have to find you.


Pro Tip: Google yourself! This is the fastest way to uncover all those forgotten directory listings that need some love.

Write a Book

And finally, okay, okay, I know writing a book is a big project. But for coaches, it can be a total game-changer. Here's why you should seriously consider it:

  • The Ultimate Proof of Expertise: Anyone can call themselves a coach. But a published author? That's instant authority.
  • Attracts High-End Clients: People who invest in a book already show they're serious about making a change – aka, your dream clients!
  • Content for LIFE: Repurpose those book chapters into blog posts, social media content, and email series... the marketing coach possibilities for your coaching business here are endless.
  • Lead Magnet on Steroids: A free coaching chapter download is way more compelling than yet another boring PDF checklist. A great way to promote healthy lead generation within your business.


But it's not just about the finished book...

  • The Process is Powerful: Writing a book forces you to get crystal clear on your coaching business philosophy and what makes you unique.
  • Opens Up New Opportunities: Speaking engagements, media interviews... being an 'author' gets you noticed.


Pro Tip: Don't have time to write the whole thing yourself? Hire a ghostwriter to interview you and get your knowledge out of your head and onto the page.


Think of marketing your coaching business like building a thriving garden. You've got the seeds — your incredible knowledge. But, you need the right tools and conditions for things to really grow.

We've covered many marketing tips and strategies. Some bring quick wins, others need long-term investment. The key is to just START. Building momentum is the secret to success.

But hey, digital marketing isn't just about getting the clients; it's about those initial conversations, too. That's where CallPage comes in. Our tool bridges the gap between someone being curious about your coaching and actually booking that consult call.

Instead of reaching out, waiting to hear back, and perhaps not bothering from here, we enable you to get back in contact with clients in seconds. All automated, all in a way that serves you.

It's hardly been easier to increase your lead volume, reduce bounce rates, and free you up to focus on growing other areas of your coaching business.

Check out CallPage out here.

So, what are you waiting for? Your dream clients are out there. Let's go find them!

Ready to take action and market your coaching business like never before? 

Pick ONE marketing coach strategy we covered, and let's make a plan to implement it this week. Small steps lead to big changes!

Start generating leads today!

Start a 14-day free trial now,

set up the widget on your site, and see how many more leads you can capture with CallPage

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  • 10 minutes set up
  • 14 days fully-features free trial