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As site visitors scroll through a website, they see an icon or pop-up that will allow them to request a phone call from the company. If a user enters their phone number, they receive a callback. Simple.

How to Increase Your Website Conversion Rate With a Click-To-Call Widget?

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Year after year, inbound marketing constantly brings great results to companies following its rules. But those who specialize in inbound marketing need to keep up to date with industry trends and news if they want to achieve outstanding results.

9 Trends for Inbound Marketing You Should Know

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Every leader of a sales department needs to measure the efficiency of sales calls made by their team. There is no fixed recipe for this, however, many basic metrics can match your company’s goals. In this article, we present 12 ways to monitor the efficiency of sales calls. By knowing your targets, you can choose those best suited to your business process and learn how to get more phone calls from your website.

10 Lead Generation Principles That Will Stay With Us Longer

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How many subscribers do you have? And customers? In most cases, these numbers don’t coincide. The reasons can be different, but increasingly it is an incorrect onboarding strategy.  40-60% of users that get a free trial version will use it once and never come back according to the Intercom. You can change these figures with the help of the onboarding email campaign.

Onboarding email sequence: Convert subscribers into customers

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No matter what you do in life, you must agree that marketing is a complex field. There is no universal formula for success, you have to be really careful about what metrics you track and marketing trends change all the time. However, some things will always remain the same, such as the concept of social proof.

Clients-Convert-Clients Marketing: Your Secret Sales Weapon

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Figuring out the buyer’s journey is an essential task for all marketers, as it perfectly encapsulates the process most people go through when they buy something. It is a simple, three-step scheme that covers how they learn about a need, research about possible solutions, and finally, commit to a purchase to address their situation.

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