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Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

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In this article, we’ll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

In this guide, you'll learn 10 customer acquisition strategies to fuel sustainable business growth. We cover content marketing, social media, email, paid advertising, referrals, SEO, market research, lead nurturing, customer retention, and more. You'll also learn how CallPage can instantly elevate your website's customer acquisition capabilities.

10 Customer Acquisition Strategies 

Lead generation software helps you automate tasks and gain valuable insights into your audience, making it easier to create targeted and effective marketing campaigns. Learn how to find the best software for your business!

What Is Lead Generation Software? | 7 Top Lead Gen Software Examples

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What Is a Call Center Knowledge Base and Why Use One For Your Business

Despite the rise of social media and other digital communication channels, call centers are still relevant in today’s B2B business landscape. Having been around for decades now, they remain an integral part of customer support wings in most companies. A 2019 CCW Market Study report shows that 64% of companies believe customers should be able to reach a live agent easily.

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12 Effective Sales Prospecting Techniques You Should Be Using

Prospecting is one of the most important sales techniques that representatives use. They send outbound emails or make outbound calls to leads, hoping they can create opportunities for selling products or services. With proper techniques, prospectors can achieve predictable return on investment.

12 Effective Sales Prospecting Techniques

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The sales process is certainly not for everyone. It is a long, arduous, and complex task that will have you pulling your hair out at times. The entire process can be looked at as a funnel, hence sales funnel, as you try to filter as many customers as you can from the larger pool of leads that are pouring in from the internet.

5 Proven Ways to Move Leads Down the Sales Funnel Faster

Ways to Move Leads Down the Sales Funnel Faster - summary:

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We always want what we can’t have. Or, at least, what we’re afraid we might not be able to have. That’s the whole concept behind scarcity marketing: using the idea of shortage as a tactic to drive sales.

A Guide to Driving More Sales with Scarcity Marketing

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Higher business productivity, happier the customers! You must have heard these lines often. Well, it’s true! If you run a call center or  are a call center outsourcing company, you must be aware of the significance of generating sales leads, answering calls and reaching out to the customers’ on time.

The Business Checklist to Improve Help Desks’ Productivity. Boost Your Help Desk Performance Today!

How to Improve Help Desks’ Productivity

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Taking a step into management is a big career move and involves more than just accepting a new title and pay rise. You will have bigger responsibilities and much higher expectations. In this article, we will review the five skills that you might need to master before moving up the career ladder to a management position.