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Just a few years ago, online marketing followed a fairly predictable pattern: ad → landing page → form → we’ll get back to you within 24–48 hours. Today, this model increasingly fails to deliver results.

Conversational Marketing: Why Conversation Is Once Again More Effective Than Forms

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Intent-Based Marketing (IBM) is an intent driven marketing approach that combines data, context, user behavior, and timing. IBM is marketing driven by intent — by what a customer communicates through their actions. It helps you focus on the prospects who are most ready to buy and increases the chances they will convert.

Intent-Based Marketing – What Is It?

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AI technologies are becoming a pillar of the modern tourism industry – from travel planning to after-sales service. There are many ways to apply AI in travel agencies – in this blog, we will briefly discuss the most important ones and take a look at AI voice agents and their potential.

AI Voice Agent for travel agencies

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Voice AI is no longer a novelty—it’s a key driver of e-commerce performance. In this article, we explore how an AI voice agent for ecommerce is reshaping the way brands interact with customers. From improving lead response time to handling complex support tasks and increasing sales, voicebots are moving beyond automation to deliver truly conversational, real-time experiences. Learn how this technology transforms both B2C and B2B operations—and why now is the time to act.



What Role Does an AI Voice Agent for E-commerce Play in the Modern Digital Landscape?

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This article explores the value selling methodology—focusing on solving real customer problems instead of competing on price. You'll learn how to use a structured value selling framework to uncover buyer needs, build trust, and drive B2B sales with clear ROI and customer impact.


Value Selling: How to Sell Value, Not Just Price

Learn the top 10 customer service performance metrics to boost satisfaction

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Discover the 10 most important customer service metrics every business should track in 2025. This guide explains what to measure, how to calculate it, and why it matters—complete with real examples, benchmarks, and optimization tips. Whether you’re improving CSAT, lowering resolution time, or tracking agent performance, this article helps you turn support data into business growth.



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