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Traffic vs. Lead Generation — How to Effectively Turn Traffic Into Leads?

Traffic or Lead Generation? Dive into our latest article, where we unravel the true power behind your website's performance. We've got the insights you need to transform your site into a lead-generating powerhouse!

Reena Aggarwal
18.12.2023


Which aspect of your website's performance should you focus on – traffic vs. lead generation? This is a common question, and getting it right is crucial for your digital success.

In this piece, I'll address the often-confused concepts of traffic vs. lead generation. We'll also look at practical ways to convert website traffic into leads so you can keep your revenue ticking.

Ready to find out how to make your website traffic count? Let’s get started.

Traffic vs. Lead Generation — Which Matters the Most?

It's a common mistake in digital marketing to focus only on driving traffic. Why is that not enough? Well, traffic is like the guests at your party. It's great to have a full house, but what if no one's dancing?

Lead generation is where the real magic happens. It's not just about getting people through the door. You need to engage them, spark interest, and ultimately convert them into leads. This is where your content, offers, and customer interaction play a part.

Traffic vs. lead generation is not an either/or scenario. It's about finding the right balance. While traffic builds the foundation, lead generation turns that potential into results.

Think of traffic as the quantity and lead generation as the quality. You need both, but it's the quality – the lead generation – that drives your business forward. In fact, Semrush’s report reveals that 67% of marketers measure their content marketing ROI from leads generated – not traffic obtained.

In summary, both traffic and lead generation are essential for your business's success. So, let’s figure out how to go about traffic generation. 

Four Traffic Generation Strategies You Should Implement

All your lead generation strategies can only work when you have enough traffic coming to your website. That’s why it’s important to know how you can get people to find your website. Here are some strategies that can help you.

1. Use SEO

Search engine optimization (SEO) traffic generation focuses on ranking high in search engine results, particularly Google. It's a powerful tool that can help your website receive a lot of organic website traffic. Consistent traffic you don't have to pay directly for.

Some of the tactics you can use to improve your SEO include:

  • Use the right set of keywords 
  • Create compelling content
  • Get backlinks from high-authority websites in your niche
  • Build a simple site structure
  • Ensure there are no broken links or orphan pages
  • Make your website mobile-friendly and improve your page loading speed

2. Leverage Social Media Marketing

With over 4.76 billion active users, social media platforms can be a great source of traffic generation. Here are some tactics you can use to make the most out of social media:

  • Create catchy image posts
  • Make short-form videos and upload them as Reels or TikToks
  • Partner with social media influencers
  • Upload Stories and add links to your website
  • Run social media ads

3. Run Google Ads

Like SEO, Google Ads help you tap into the search engine audience. A combination of the two can help you get both paid and organic traffic. Here’s what you can do to get Google Ads right:

  • Choose the right set of keywords based on user intent and your budget
  • Write compelling copy for your ads 
  • Choose long tail keywords for more targeted paid traffic
  • Make sure you select the right target URLs for your ads

READ ALSO: Five Easy Tips to Generate Qualified Leads with Facebook Ads

4. Use Emails

Email marketing campaigns can also play an important role in both traffic generation and engagement. You can get your target customers to visit your website by sending out targeted cold email campaigns to them. 

Similarly, you can engage your existing subscribers and customers through emails to get them to buy from you again. Emails also work well for moving your leads further down your funnel toward conversion.

And now that you know how to increase your website traffic, let's delve into strategies that can effectively convert traffic into leads and sales.

Five Proven Strategies to Convert Website Traffic into Leads

Converting traffic into leads requires effective planning. Here, we break down five proven strategies you can follow to achieve this. Let’s explore the list together.

1. Optimize Your Landing Pages

A landing page is like a crossroad where a visitor stands and decides whether to engage further with your site or leave. An optimized landing page that aligns with the visitor's intent guides them toward becoming a lead.

Here are tips for optimizing your landing pages for generating leads:

  • Capture Attention with Compelling Headlines: Your headline should grab attention and clearly state what visitors can expect.
  • Engage with Content: Use concise, persuasive language that speaks directly to the visitor's needs and pain points.
  • Feature Strong Visuals: Include images or videos that complement your message and are visually appealing.
     

A well-optimized landing page can dramatically increase your lead generation rate. It’s the first step in turning casual visitors into interested prospects.

For example, the Wavehuggers’s landing page, shown below, stands out effectively. Its headline, “Learn to Surf in Southern California,” is clear and concise, indicating the brand's offerings. The vibrant imagery also adds to the appeal, prompting immediate action.

Wavehuggers landing page

Marketing funnel tools such as ClickFunnels can help you build attractive landing pages. You can read curated lists like Attrock ClickFunnels alternatives if you seek more options tailored to your needs and budget for landing pages.

READ ALSO: Full-Funnel Marketing: A Comprehensive Approach to Driving Business Growth

2. Implement Targeted CTAs

Calls to action (CTAs) are like signposts that guide visitors to the next step. A well-crafted, targeted CTA can significantly increase the chances of converting a visitor into a lead.

Here are some tips for crafting effective CTAs:

  • Aim for Contextual Relevance: Align CTAs with the specific content the visitor is viewing. For instance, a CTA on a blog post about SEO tools might offer a free SEO checklist.
  • Use Clear, Actionable Language: Use verbs that encourage action, like 'Download,' 'Subscribe,' or 'Get Started.'
  • Design for Visibility: Make your CTAs stand out with colors that contrast with your site's color scheme but still fit the overall aesthetic.
     

Targeted CTAs can significantly increase click-through rates and conversions. They are not just a nudge towards action but also a clear path to what the visitor seeks next.

For example, Snackpass’s CTA "Get in touch" is clear, direct, and effectively positioned to prompt business inquiries. It demonstrates how a targeted CTA should entice users to learn more about a brand’s offerings.

Snackpass CTA

3. Use Lead Magnets

A lead magnet is an irresistible offer given in exchange for contact details. It's a cornerstone for converting visitors into leads, as it provides value and initiates a relationship with potential customers.

Here are tips for creating compelling lead magnets:

  • Identify Your Audience's Needs: Your lead magnet should solve a specific problem or address a need that is relevant to your target audience.
  • Offer Immediate Value: Whether it's an eBook, webinar, or discount code, ensure that your lead magnet provides instant gratification.
  • Share High-Quality Content: The lead magnet should reflect the quality and expertise of your brand. Poorly made lead magnets can deter potential leads.
     

A well-crafted lead magnet can help elevate your email marketing strategy. It also helps build your email list and establishes trust and authority. It's a key tool for moving visitors further down the sales funnel.

Social Media Examiner’s offer of a free report on 'Social Marketing Trends' is an excellent lead magnet example. It encourages visitors to exchange their contact information for a valuable resource.

Social media examiner lead magnet

4. Leverage Social Proof

Social proof, such as testimonials, reviews, and case studies, plays a crucial role in building trust and credibility. It shows prospective leads that others have found value in what you offer, reducing the perceived risk of engaging with your brand.

Here are tips for effectively utilizing social proof:

  • Showcase Testimonials and Reviews: Display positive feedback from satisfied customers prominently on your site. You can embed Google reviews on your website via code snippets or use fancy testimonial boxes.
  • Create Case Studies: Share detailed stories of how your product or service has helped others. Case studies not only demonstrate value but also provide relatable scenarios for potential leads.
  • Use Trust Badges: Display any endorsements, certifications, or awards to further establish credibility.
     

Effective social proof can significantly increase conversion rates. It provides the reassurance potential leads need to take the next step.

The Branch Furniture website, for example, uses social proof well. It features prominent endorsements from popular publications and positive testimonials from diverse professionals. This enhances credibility and trust among potential customers.

Branch Furniture website with social proof

5. Implement Live Chat & Service Desk

Live chat is a powerful lead-generation asset. By providing real-time assistance, you can engage visitors at the peak of their interest. You can address their queries and guide them toward becoming leads.

Here are tips for effectively implementing live chat for lead generation:

  • Strategically Place Chat Widget: Integrate live chat on pages where visitors are most likely to have questions or need assistance.
  • Respond Promptly: Ensure that queries received via live chat are addressed promptly. Automated responses can be used to engage visitors until a representative is available.
  • Personalize Conversations: Train your team to personalize interactions based on the context of the visitor's journey. Interactions can also be based on previous interactions, if available.
     

Live chat provides an immediate connection with visitors. It offers a personal touch that can significantly increase the chances of converting them into leads.

Wine.com, for example, offers personalized recommendations and assistance through live chat. It connects with customers in real-time, addressing queries and preferences.

Wine live chat.webp

This strategy enhances the shopping experience and also serves as an effective tool for capturing leads who are in the decision-making phase of their purchase.

Investing in a service desk is also a good option that helps your support team to provide excellent customer service. A service desk solution has multiple tools and resources that can help the team perform a good job.

How CallPage Can Transform Your Website into a Lead Generation Machine

CallPage is a robust and versatile tool designed to revolutionize how businesses convert website traffic into leads. Its installation is easy, and it has a range of customization features. This allows businesses to tailor the user experience to their specific needs.

Here are CallPage's standout features that make it a valuable tool for converting website traffic to leads.

Instant Callbacks

This feature enables immediate interaction with website visitors. When a visitor requests information, CallPage’s click-to-call widget offers a quick callback option. It creates a direct line of communication and fosters real-time engagement with the visitor. 

This instant connection is essential in converting visitors into leads. It reduces response times drastically – usually to as little as 28 seconds​.

READ ALSO: How to Create a Converting B2B Lead Generation Funnel

Customizable Pop-Ups and Widgets

CallPage callback widget

CallPage offers customizable pop-ups that capture visitors' attention at crucial moments, prompting them to initiate contact. It uses a custom set of scoring rules (which you can set) that get the pop-up to display at the right time for maximum effectiveness and better conversions.

This customization ensures that the pop-ups blend seamlessly with your website's design. Ultimately, it enhances user experience and engagement. It also boosts your lead generation.

Meeting Scheduler Integration

CallPage’s meeting scheduling tool enables users to schedule both online and offline meetings directly from the website. It integrates with calendars like Google Calendar and Microsoft Calendar and simplifies the process of setting up meetings.

Seamless Integration with Other Tools

CallPage offers integration with 5000+ apps, including WordPress and Shopify. This enhances the workflow and broadens the scope for lead generation and management.

Additionally, CallPage’s suite of features significantly enhances customer interaction on websites. From offering real-time communication options to providing seamless integrations, CallPage equips businesses with the tools they need to generate leads. 

READ ALSO: How to Use CallPage to Capture More Leads?

Conclusion

So, which should you focus on the most – traffic vs. lead generation? 

Well, as we've explored, driving traffic is just the beginning. The real challenge lies in converting that traffic into leads. 

Implementing the strategies I’ve shared and leveraging tools like CallPage can make a substantial difference in your lead generation efforts.

Remember, the key is not just to attract visitors but to engage and convert them. With the right tool and approach, your website can become a potent lead-generation machine.

Ready to transform your site's traffic into leads? Go ahead and implement all you’ve learned. The journey starts now!

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Author Bio

Reena heads Operations and Sales at Attrock, a digital marketing firm. Her decade of experience in e-commerce and marketing marks her as an industry ace. She strongly believes that people are the heart of a successful business. Off the clock, she's a mom to a nearly-teen daughter, embracing the adventures of parenting in a digital world.

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