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The main goal of digital marketing is to attract the right customers and keep them coming back to the website, and, sooner or later, convert them into customers.

How to Increase Your Conversion Rate? 7 Tips to Make Your Conversions Skyrocket!

Illustration of a giant phone with a person sitting on top of it.

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Voice, silence, or language are keys to paraverbal communication.

While talking with anyone over the phone, paraverbal communication (intonation, emphasis, voice changes, in short, variations in the use of the voice) conveys a special message. Since we can’t see the other person’s face, paraverbal communication transmits the emotional dimension of the conversation.

5 Aspects to be Taken into Account While Providing Customer Service Over the Phone

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Year after year, inbound marketing constantly brings great results to companies following its rules. But those who specialize in inbound marketing need to keep up to date with industry trends and news if they want to achieve outstanding results.

9 Trends for Inbound Marketing You Should Know

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Every leader of a sales department needs to measure the efficiency of sales calls made by their team. There is no fixed recipe for this, however, many basic metrics can match your company’s goals. In this article, we present 12 ways to monitor the efficiency of sales calls. By knowing your targets, you can choose those best suited to your business process and learn how to get more phone calls from your website.

10 Lead Generation Principles That Will Stay With Us Longer

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12 Ways To Monitor The Efficiency of Sales Calls

Young woman wearing a headset during a sales call

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Marketing and sales methodologies are changing rapidly due to the massive technological evolution. It’s high time for the salespeople to change their way of approaching prospects.  As a sales representative, you might have used cold calling tactics to see whether your business can serve the needs of prospective customers. Once upon a time lead generation calls were driving great results.

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