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Sales enablement is the process of equipping sales teams with the knowledge, tools, and resources they need to succeed in selling. By providing teams with the information and support they need, sales enablement helps companies boost sales productivity, increase customer satisfaction, and drive better business outcomes.

Sales Enablement:  How Can You Benefit?

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Are my customers satisfied with my product and service? This is question business owners and employees often ask themselves. Of course, various methods exist for measuring customer satisfaction and collecting feedback. But most companies measure their net promoter score (NPS) to keep their fingers on the pulse.

What Net Promoter Score is Considered Good?

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In this article, we will briefly explain the types of sales department organization models and the roles that can be found in sales teams. We cover all the basics of creating a great sales department structure.

Sales Department Structure and Roles: How to Organize the Work of a Successful Sales Team

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Generating leads is important, but appropriate lead nurturing increases the chances that cold leads will become hot leads that make purchases. In this article, we’ll explain in practical terms what lead nurturing is and how it can help your business achieve better results. 

Lead Nurturing: How to Regain Control of Leads

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Customer engagement refers to the number of interactions between your customers and your company. Unlike typical communication, customer engagement relies on two-way communication, encouraging customers to “respond” to the company.

How to Improve Customer Engagement?

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Emails are considered one of the most direct and personal communication channels between brands and consumers.

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