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How To Convince The Client To Buy? 7 Proven Psychological Tricks

How To Convince The Client To Buy? 7 Proven Psychological Tricks

Magda Wąsowicz
Magda Wąsowicz
May 10, 2018

You may assume that your company will not benefit from the incoming calls.

Customers usually call when they have some problem to solve. It seems like there will be no profits from such kind of calls.

It's a mistake!

In this article, we will show you how to convince the customer to purchase by using proven psychological methods.



How to convince the client to buy?

An efficiently operating customer service department creates a positive image of the brand and builds strong customer loyalty.

What's more, customers may call you with questions regarding your offers. All conversations connected to complaints, queries or just clients’ comments can be managed in such a way, so they end up in sales.

Do you want to persuade the customer to buy? You have to know the tricks.

Here are some of the best ones!

1. Be natural and do not use scripts


Customers choose to call because they want to have a conversation with a real person, who will respond to their inquiries and answer the questions, even the unusual ones.

If it were otherwise, clients would keep on browsing the website.

For this reason, you should never use the readymade conversation scripts.

These kinds of prewritten replies sound unnatural to the client and create a feeling of an unwanted sale process.


Customers are more willing to buy if they establish an emotional relationship with a consultant.


Building such links will not be possible if the consultant reads aloud the previously prepared conversation scenario.

2. Ask about the clients’ well-being

At the beginning of the conversation, while introducing yourself, ask the customer about his/her well-being.


Research revealed that sales increase significantly within the group of customers, who were asked about their well-being.

You can also start a conversation on a positive note.


An experiment conducted among waiters showed that positive comments increased the tip by 27%! During the telephone conversation, it works too.


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3. Use names while talking with a client

Find out your client’s name and use it from time to time. Psychological research shows that people like to hear their name and are much more likely to make a friendly relationship when the other side uses it.

While having a conversation in Polish, pay attention to proper forms. In English, you can address the client by name without fear of committing a faux pas. However, it's not easy in Polish.

Therefore, before you start addressing the client, ask them if they agree. With this technique, you will avoid awkwardness.

If you do not want to offend the client, use the phrase "Mr / Miss".

4. Prove that your products are better than those offered by competitors

Highlighting the advantages of a product or service offered by your company is very important.

Often, customers call companies to ask questions about the product to investigate the market. Therefore, if you have an opportunity, emphasize that your offer is better (because it gives access to some special functions, it enables personalization, it is technically superior) and/or cheaper than the competitor (it is worth using specific values here, e.g., at 20%).

If the offer is not cheaper – it is harder, but you can always mention that for a slightly higher price the customer receives a better product.

5. Keep initiating further conversation


Lead and initiate a conversation, ask open questions and give the interlocutor a chance to develop the topic.


Instead of saying: "So our product has this function," say: "Yes, (name of the client), our product has such a function, and I will gladly tell you how it works."

6. Specify the positive characteristics of the customer.

Psychologists have proven that if we mention some clients’ positive aspects during the conversation, our attitude to them, they will try to act accordingly.

How does this affect incoming calls and phone sales?

When you talk to the client, try to highlight the importance of one, by saying: "You are one of our best clients" or "It's a pleasure to do business with you."

In this way, you encourage the client to be the best customer!


ALSO READ - 12 Ways To Monitor The Efficiency of Sales Calls


7. Act on emotions.


We all like to think that our decisions are rational, but let's face it - our emotions influence most of it.

When talking with a client, emphasize what positive emotions your product or its purchase will cause.

You will see that it will work more effectively than an objective argument!


Incoming calls can be a great sales channel, and you need to know how to move from questions about the product to a commercial offer.

The psychological tricks presented above will certainly help you establish a good relationship with the client.

These are great tools, especially if you still have a question: how to encourage a customer to buy a product or service? Order a personalized presentation or test our tool for free for 7 days!

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