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Case study

How the CallPage widget helped the IT department to generate sales leads? 

Jak Orange generuje ponad 400 dodatkowych połączeń sprzedażowych dziennie?

About JCommerce

Logo_JCommerce new


JCommerce was founded in Katowice, in the Polish region of Silesia,  mostly known for heavy industry, manufacturing and coal mines. This part of Poland had to rapidly transform and adjust to the digital economy, and to all the changes it brings. JCommerce understands technological requirements all companies face right now and is aware of current business challenges. The company specializes in consulting and software development. It offers knowledge and skills of over 350 software engineers, consultants and IT specialists, which enables timely delivery of many projects throughout the year. The company operates on the market since 2005, supporting its clients in digital transformation. 


  • Branch of business: IT
  • Region: Central and Eastern European Countries
  • Challenge: increase of the lead generation
  • The size of the company: over 400 people

Why did JCommerce decide to implement CallPage?

JCommerce provides clients with specialized IT services. Due to the specifics of the industry, the company's consultants from the sales department support potential customers in choosing the best solutions for their business's type. Because of that, Jcommerce needed a solution that would enable the company to get in touch with potential clients visiting their website. Additionally, the tool they were looking for had to support the sales department in generating sales leads. The CallPage system has met these requirements.

Screenshot Jcommerce website 4

screenshot Jcommerce webiste 3

Jcommerce mobile screenshot

source: jcommerce.eu

The CallPage widget allows us to contact users who visit our website within seconds. Thanks to the implementation of CallPage, we now have the opportunity to talk with people who are interested in the services of our company, and this is great support for our sales department.

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Kinga Zygula

Marketing & PR Manager at JCommerce

The results:

The CallPage widget installation on the JCommerce website went really fast. The plug-in has been personalized to match the company's visual identity. CallPage uses scoring rules (including exit-intent, time-on-site, scroll-to, old-user) that analyze user behavior on the site. When a potential customer performs a specific action, for example, they stay on the site for a certain period - a window with a call back request pops up. After a prospect leaves the phone number in the form, the company consultant automatically connects with the person interested in the conversation. Such a quick contact with the user increases the chance of getting a new customer. All calls are recorded, which is another advantage of the CallPage system. Thanks to this, the sales department can listen to previous conversations and improve their sales tactics.

 Key takeaways:


  • 3 employees - answer the calls generated by CallPage
  • 2017 - the year of implementation of CallPage on nearshore-it.eu
  • 25 minutes - time it took to implement CallPage on nearshore-it.eu
  • 3:12 - average call duration

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