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How does a car dealer RM Filipowicz get more leads with CallPage?

RM Filipowicz - logo

RM Filipowicz

Automotive

2018

Lead generation

Problem

Problem

The automotive industry is characterized by the fact that despite the development of technology and the use of digital channels for promotion - cars are still sold in showrooms. Dealers must try to encourage and convince users who land on the website to visit the showroom, where the consumer will be able to see the car, or take a test drive. This is the only way dealers have a chance to make sales. For this reason, the company decided to use the CallPage widget, which allows direct contact with users in 28 seconds, and consequently, during the conversation, advisors can invite potential customers to a meeting.

Solution

Solution

The company managed to install CallPage within 3 days and after about 30 minutes of using the tool they received the first call from an interested person. CallPage uses a so-called callback system. Potential customers leave their phone number and the advisor connects with them automatically after 28 seconds. Thanks to the implementation of the CallPage widget the RM Filipowicz salesmen gained a new channel for reaching potential customers. The quality of service has also increased - the company is meeting consumer needs for faster communication. In addition, the company has also increased the number of leads acquired. Within less than a month of installing the plugin, the company acquired 48 new leads. The widget was viewed over 1,742 times, and the average conversation time was two minutes and forty-ten seconds.

Key takeaways

Key takeaways

2018 - date of implementation of CallPage service 48 leads - number of successful calls generated by CallPage in less than a month since the implementation 2 min 10 sec - average call duration 97.4% - percentage of answered calls generated by CallPage 2 employees - handle the calls generated by CallPage

Everything works as it should, I am satisfied with the functionality of the tool, I highly recommend it!

Piotr Zalewski, Marketing Manager at RM Filipowicz

Piotr Zalewski, Marketing Manager at RM Filipowicz

About RM Filipowicz

RM Filipowicz is a company with many years of experience. It was founded in 1990. The company is an authorized dealer and car service of the following brands: KIA, Mitsubishi and SsangYong.

  • Company size: 50 employees
  • Industry: Automotive
  • Country: Poland
  • Challenge: Increase the number of contacts (leads) acquired from the website

Why did RM Filipowicz decide to implement CallPage:

The automotive industry is characterized by the fact that despite the development of technology and the use of digital channels for promotion – cars are still sold in showrooms. Dealers must try to encourage and convince users who land on the website to visit the showroom, where the consumer will be able to see the car, or take a test drive. This is the only way dealers have a chance to make sales. For this reason, the company decided to use the CallPage widget, which allows direct contact with users in 28 seconds, and consequently, during the conversation, advisors can invite potential customers to a meeting.

Results:

The company managed to install CallPage within 3 days and after about 30 minutes of using the tool they received the first call from an interested person. CallPage uses a so-called callback system. Potential customers leave their phone number and the advisor connects with them automatically after 28 seconds.

Thanks to the implementation of the CallPage widget the RM Filipowicz salesmen gained a new channel for reaching potential customers. The quality of service has also increased – the company is meeting consumer needs for faster communication. In addition, the company has also increased the number of leads acquired. Within less than a month of installing the plugin, the company acquired 48 new leads. The widget was viewed over 1,742 times, and the average conversation time was two minutes and forty-ten seconds.

Key takeaways:

  • 2018 – date of implementation of CallPage service
  • 48 leads – number of successful calls generated by CallPage in less than a month since the implementation
  • 2 min 10 sec – average call duration
  • 97.4% – percentage of answered calls generated by CallPage
  • 2 employees – handle the calls generated by CallPage

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