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How does Planika Fires acquire customers globally with CallPage?

Planika Intelligent Fire - logo

Planika Intelligent Fire

Home Decor

2017

Sale

Problem

Problem

Planika Fires was looking for a tool that would allow for faster and more efficient communication with potential customers who come to the website. It was also important for the company not to lose people who visit the site, while encouraging them to leave their data. Due to the fact that the company operates globally, they wanted the tool to be easily adaptable to the nine language versions of the website. Due to the fact that the company offers high class products - the consultation with a professional advisor becomes a priority.

Solution

Solution

The CallPage application was installed on all of the company's websites. The widget was adjusted to nine languages (Polish, American English, British English, Arabic, French, German, Italian, Spanish, Russian). Thanks to that the company can quickly contact customers from all over the world. Calls are handled by 7 consultants who answer the phones from particular company's websites (they are selected according to the language they speak). It turned out that potential customers of Planika Fires are satisfied with the callback function in 28 seconds after leaving a phone number. They also liked the possibility of setting a specific callback time and date, as well as with the option of leaving a text message with a question. The average call time is 5 minutes and 15 seconds - a very good result that indicates that consultants have a sales opportunity during the call. The widgets installed on all pages are tailored to them in terms of design, which increases the level of trust among the audience. The company is also successfully using the lead generation feature outside of office hours - allowing them to contact customers who are browsing for particular products at different times of the day and night.

Key takeaways

Key takeaways

2017 - date of implementation of CallPage service 106 leads - average monthly number of successful calls generated by CallPage 5 min and 15 sec - average time of a call generated by CallPage 7 employees - handle the calls generated by CallPage

CallPage is an innovative tool that we really appreciate in our daily work. Most importantly, both our customers and employees have become friends with the widget. The widget on the website in a clear way encourages quick contact with us, which resulted in an increase in the number of inquiries on the website. The tool has opened the way to contact our company to potential customers from all over the world.

Łukasz Orczykowski, Digital Marketing Manager at Planika Fires


About Planika Fires

Planika Fires is a world leader in the fireplace industry, working with designers such as Arik Levy, Christophe Pillet and Serge Atallah. Planika bio-fireplaces have gained recognition from architects, designers and private and business customers around the world and are available in more than 60 countries. You can see them among others in Hilton Hotel, Kempinski Hotel, The Shilla Hotel, Beau Rivage, Grand Palais or Strand Hotel. The company has been founed in 2003.

  • Company size: 50 employees
  • Industry: Interior design
  • Country: Poland
  • Challenge: Increase the number of leads acquired from websites maintained in 9 languages.

Why did Planika fires decide to implement CallPage?

Planika Fires was looking for a tool that would allow for faster and more efficient communication with potential customers who come to the website. It was also important for the company not to lose people who visit the site, while encouraging them to leave their data.

Due to the fact that the company operates globally, they wanted the tool to be easily adaptable to the nine language versions of the website. Due to the fact that the company offers high class products – the consultation with a professional advisor becomes a priority.

Results:

The CallPage application was installed on all of the company’s websites. The widget was adjusted to nine languages (Polish, American English, British English, Arabic, French, German, Italian, Spanish, Russian). Thanks to that the company can quickly contact customers from all over the world. Calls are handled by 7 consultants who answer the phones from particular company’s websites (they are selected according to the language they speak).

It turned out that potential customers of Planika Fires are satisfied with the callback function in 28 seconds after leaving a phone number. They also liked the possibility of setting a specific callback time and date, as well as with the option of leaving a text message with a question. The average call time is 5 minutes and 15 seconds – a very good result that indicates that consultants have a sales opportunity during the call.

The widgets installed on all pages are tailored to them in terms of design, which increases the level of trust among the audience. The company is also successfully using the lead generation feature outside of office hours – allowing them to contact customers who are browsing for particular products at different times of the day and night.

Key takeaways

  • 2017 – date of implementation of CallPage service
  • 106 leads – average monthly number of successful calls generated by CallPage
  • 5 min and 15 sec – average time of a call generated by CallPage 7 employees – handle the calls generated by CallPage

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