Magnus company was founded in 1990 in Zamość. The company’s offer includes a wide range of musical instruments and accessories, sound and lighting systems, which will satisfy the needs of the most demanding people, both those who are looking for exclusive top-class goods and those who are looking for a product of the highest possible quality at an affordable price.
- Company size: 50 employees
- Industry: Ecommerce (music equipment wholesale)
- Country: Poland
- Challenge: Quick contact with website users and generating leads
Why did Magnus decide to implement CallPage:
Hurtowniamuzyczna.pl offers a wide range of products for both amateur and professional musicians. The offer is so wide that customers who visit the wholesale website need professional support in choosing equipment. Until now, the company provided contact details and a hotline number for customers on its website, but this form did not ensure quick communication with people who were interested in purchasing. Thanks to CallPage it is possible, as the consultants call back the users in 28 seconds.
The company installed the CallPage widget on the homepage, several product-specific subpages, and the shopping cart page. The plugin uses a scoring system – the moment a user wants to leave the page, a pop-up with a callback offer in 28 seconds appears on the screen. This captures the attention of the potential customer and keeps them on the website for longer.
When the user leaves their phone number, the advisor calls them back automatically at the specified time. Installing a widget on the shopping cart page is a great solution – at the moment when the customer adds products to the cart, and then wants to abandon it, because perhaps they are undecided – the company offers them the support of its advisor. Thanks to CallPage, an average of 317 customers per month take advantage of the call offer, and the call duration is over 4 minutes, which proves that sellers have a chance to make a sale.
- 2017 – the date of implementation of CallPage service
- 317 leads – average number of successful calls generated by CallPage
- 4 min 31 sec – average call duration
- 4 employees – handles calls generated by CallPage