How does music wholesaler Magnus contact customers in 28 seconds with CallPage?

Magnus

E-commerce

2017

Sales

Problem

Hurtowniamuzyczna.pl offers a wide range of products for both amateur and professional musicians. The offer is so wide that customers who visit the wholesale website need professional support in choosing equipment. Until now, the company provided contact details and a hotline number for customers on its website, but this form did not ensure quick communication with people who were interested in purchasing. Thanks to CallPage it is possible, as the consultants call back the users in 28 seconds.

Solution

The company installed the CallPage widget on the homepage, several product-specific subpages, and the shopping cart page. The plugin uses a scoring system - the moment a user wants to leave the page, a pop-up with a callback offer in 28 seconds appears on the screen. This captures the attention of the potential customer and keeps them on the website for longer. When the user leaves their phone number, the advisor calls them back automatically at the specified time. Installing a widget on the shopping cart page is a great solution - at the moment when the customer adds products to the cart, and then wants to abandon it, because perhaps they are undecided - the company offers them the support of its advisor. Thanks to CallPage, an average of 317 customers per month take advantage of the call offer, and the call duration is over 4 minutes, which proves that sellers have a chance to make a sale.

Key takeaways

2017 - the date of implementation of CallPage service 317 leads - average number of successful calls generated by CallPage 4 min 31 sec - average call duration 4 employees - handles calls generated by CallPage

Providing professional advice to our clients is our priority. That is why we were looking for a tool that would encourage users from the website to contact us and that is how we found CallPage. We were surprised that we could implement the widget on our website so quickly. Moreover, customers browse the offer in the evenings or on weekends, but it does not mean for us that we lose them. Thanks to CallPage we can collect their data, even after working hours, and call them back at a chosen time.

Mateusz Kapusta, Ecommerce Manager at Magnus

About Magnus

Magnus company was founded in 1990 in Zamość. The company’s offer includes a wide range of musical instruments and accessories, sound and lighting systems, which will satisfy the needs of the most demanding people, both those who are looking for exclusive top-class goods and those who are looking for a product of the highest possible quality at an affordable price.

Company size: 50 employees
Industry: Ecommerce (music equipment wholesale)
Country: Poland
Challenge: Quick contact with website users and generating leads

Why did Magnus decide to implement CallPage:

Results:

The company installed the CallPage widget on the homepage, several product-specific subpages, and the shopping cart page. The plugin uses a scoring system – the moment a user wants to leave the page, a pop-up with a callback offer in 28 seconds appears on the screen. This captures the attention of the potential customer and keeps them on the website for longer.

When the user leaves their phone number, the advisor calls them back automatically at the specified time. Installing a widget on the shopping cart page is a great solution – at the moment when the customer adds products to the cart, and then wants to abandon it, because perhaps they are undecided – the company offers them the support of its advisor. Thanks to CallPage, an average of 317 customers per month take advantage of the call offer, and the call duration is over 4 minutes, which proves that sellers have a chance to make a sale.

Key takeaways:

2017 – the date of implementation of CallPage service
317 leads – average number of successful calls generated by CallPage
4 min 31 sec – average call duration
4 employees – handles calls generated by CallPage