About Lavazza Professional Germany
Lavazza is an international producer of espresso coffee. It was founded as a coffee store in San Tommaso, Turin in 1895. The company also provides coffee machines and other equipment necessary to serve extraordinary coffee.
Why did Lavazza Professional Germany decide to implement CallPage:
Company struggled with providing outstanding customer service. It receives thousands of calls and contact inquiries every day, but lacked a system that would enable quick reaction time, satisfying both the users and management. Because of long waiting times, many potential clients were abandoning Lavazza infoline and were turning to their competitors.
Results:
Since CallPage was introduced on the website, Lavazza notes way more interactions with customers and highly improved reaction time. A callback offer makes it seem that the company is instantly and constantly available to their potential customers. This builds trust and increases the number of sales calls from highly motivated users who are at the end of their buyer journey.
Key takeaways:
- Improved reaction time.
- Increase of inbound calls.
- Higher customer satisfaction level