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How does the CallPage widget support an IT sales department in acquiring sales leads?

Jcommerce - logo

Jcommerce

Internet services

2017

Sales

Problem

Problem

JCommerce provides customers with specialized IT services. Due to the complexity of the offered services, consultants from the sales department must help potential customers in choosing the best solutions. For this reason, the company needed a solution that would allow quick contact with customers, as well as support the sales department in the acquisition of sales leads. The CallPage system met these expectations.

Solution

Solution

The process of implementing the CallPage widget on the JCommerce website went smoothly. The look and feel of the plug-in was personalized and tailored to the company's branding. The system uses scoring rules (e.g. exit-intent, time-on-site, scroll-to, old-user), which analyze user behavior on the website. When the consumer performs a specific action, e.g. browsing the website for a long time - the system displays a window with an offer to call back in 28 seconds. After providing the phone number, the consultant of the company automatically connects with a person interested in conversation. Such quick contact with the user increases the chance of getting a new client by the sales department. The advantage of using CallPage on the website is also the fact that all conversations are recorded. Thanks to this, the sales department can listen to the conducted conversations and improve their sales tactics.

Key takeaways

Key takeaways

2017 - date of implementation of CallPage service at www.nearshore-it.eu 31 leads - average number of successful calls generated by CallPage 2 min 22 sec - average call duration 3 employees - handle calls generated by CallPage.

The CallPage widget allows us to contact users who visit our website within seconds. Thanks to the implementation of CallPage, we now have the opportunity to talk to people who are interested in the services of our company. It is a great support for our sales department.

Kinga Zyguła, Marketing & PR Manager at JCommerce

Kinga Zyguła, Marketing & PR Manager at JCommerce

About Jcommerce

JCommerce was founded in Katowice, Poland, at the heart of Poland’s heavy industry, which in recent years has had to rapidly transform into a digital economy. JCommerce understands technological requirements and modern business challenges. The company offers consulting and software development services. It provides the knowledge and skills of more than 350 software engineers, consultants and architects, which enables it to deliver multiple projects on time throughout the year. The company has been in business since 2005 and supports its clients in digital transformation.

  • Company size: more than 400 employees
  • Industry: IT
  • Country: Poland
  • Challenge: Support the sales department in acquiring sales leads

Why did Jcommerce decide to implement CallPage:

JCommerce provides customers with specialized IT services. Due to the complexity of the offered services, consultants from the sales department must help potential customers in choosing the best solutions. For this reason, the company needed a solution that would allow quick contact with customers, as well as support the sales department in the acquisition of sales leads. The CallPage system met these expectations.

Results:

The process of implementing the CallPage widget on the JCommerce website went smoothly. The look and feel of the plug-in was personalized and tailored to the company’s branding. The system uses scoring rules (e.g. exit-intent, time-on-site, scroll-to, old-user), which analyze user behavior on the website.

When the consumer performs a specific action, e.g. browsing the website for a long time – the system displays a window with an offer to call back in 28 seconds. After providing the phone number, the consultant of the company automatically connects with a person interested in conversation. Such quick contact with the user increases the chance of getting a new client by the sales department. The advantage of using CallPage on the website is also the fact that all conversations are recorded. Thanks to this, the sales department can listen to the conducted conversations and improve their sales tactics.

Key takeaways:

  • 2017 – date of implementation of CallPage service at www.nearshore-it.eu
  • 31 leads – average number of successful calls generated by CallPage
  • 2 min 22 sec – average call duration
  • 3 employees – handle calls generated by CallPage.

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