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How does an interactive agency get new clients through automated call generation?

InVette

Professional services

2018

Lead generation

Problem

Invette provides complex marketing consulting services. Taking into consideration the number of services, which the agency offers to its clients, the most important task is to guarantee a quick contact with their potential contractors. The decision to implement a callback system was made to facilitate the first contact of potential clients with the agency's representatives. The promise of a connection with an advisor in 28 seconds increased the number of new contacts from clients who visited the website. The increase in conversions from the website translated into more transactions.

Solution

The process of implementation of the CallPage system went smoothly, after several minutes the widget was personalized and adjusted to the expectations of the company. Individual settings helped to increase interest of potential customers visiting the website. First call initiated through the CallPage widget happened on the same day of implementation. On a monthly basis, the system generates more than 50 leads, of which 72% of calls are immediate connections with an employee of the agency.

Results

3 employees - handle calls generated by the CallPage application. 6 minutes - average time of a conversation between a client and an Invette.pl employee. 338 calls - so many successfully completed calls generated by the CallPage system. 2016 - the date of system implementation.

The widget was implemented for conversion optimization on our website. Since the implementation, we have seen an increase in the number of new calls from website visitors. We have achieved higher conversions by applying scoring rules, so that the CallPage pop-up is displayed only to those users who are interested in our services.

Mateusz Kaproń, President of the Management Board at Invette

About InVette:

Invette.pl is an interactive agency which has been on the market for 11 years. During this time it has developed on many levels, so it meets the needs and expectations of customers. It provides professional support in conducting marketing campaigns, creating websites. Invette effectively uses the latest techniques of website positioning. Clients particularly appreciate the agency’s attention to detail and involvement in the delivery of results. Invette.pl wants to increase its advantage over the competition and offers its clients 24h contact for 7 days a week.

  • Country: Poland
  • Industry: Marketing and advertising
  • Company size: 50 employees
  • The challenge: To be in constant contact with the customer and fulfill their expectations

Why did InVette decide to implement CallPage:

Invette provides complex marketing consulting services. Taking into consideration the number of services, which the agency offers to its clients, the most important task is to guarantee a quick contact with their potential contractors. The decision to implement a callback system was made to facilitate the first contact of potential clients with the agency’s representatives. The promise of a connection with an advisor in 28 seconds increased the number of new contacts from clients who visited the website. The increase in conversions from the website translated into more transactions.

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źródło: www.invette.pl

Results:

The process of implementation of the CallPage system went smoothly, after several minutes the widget was personalized and adjusted to the expectations of the company. Individual settings helped to increase interest of potential customers visiting the website. First call initiated through the CallPage widget happened on the same day of implementation. On a monthly basis, the system generates more than 50 leads, of which 72% of calls are immediate connections with an employee of the agency.

Key takeaways:

  • 3 employees – handle calls generated by the CallPage application.
  • 6 minutes – average time of a conversation between a client and an Invette.pl employee.
  • 338 calls – so many successfully completed calls generated by the CallPage system.
  • 2016 – the date of system implementation.

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