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How does inFakt acquire over 300 leads per month with CallPage?

inFakt - logo

InFakt

Professional services

2016

Lead generation

Problem

Problem

inFakt makes running business easier by providing accounting support. The company was looking for a tool that would encourage users on subpages offering specific services (e.g. help with setting up a business, invoicing or accounting) to contact an advisor. It was also important for the company to generate leads and be able to analyze the effects of using the widget on particular subpages.

Solution

Solution

The company uses the CallPage widget on key business listing pages. This allows customers who are interested in a particular solution to quickly consult a specialist on the topic. The widget uses scoring rules that analyze user behavior. One of the rules allows to "keep" the user on the page - at the moment when the user wants to leave the page a message appears on the screen with a proposal to order a callback. Another rule causes that the window with the offer to call is displayed only to people who are on the site for the first time. On average 330 people per month decide to use CallPage. As much as 90,1% of the calls generated by CallPage are answered. This result proves that customers are eager to talk to the company's consultant. Potential customers also use the feature that allows them to choose any time to receive a call from an advisor. This ensures that the company doesn't miss out on contact opportunities, acquires leads, and can call the customer back when the customer has time to talk.

Key takeaways

Key takeaways

2016 - the date of implementation of CallPage 330 leads - average number of successful calls generated by CallPage 90.9% - successful calls generated by CallPage 3 min 43 sec - average call duration 1 employee - handles calls generated by CallPage

In our company we like to help customers and care about customer experience. Therefore, as soon as we heard about a tool that allows for quick contact with people visiting the website - we had to test it. From the first moment we liked the simplicity of CallPage and above all effectiveness. Every month a few hundred people use the widget to contact us, which confirms that the decision to install the plug-in on our websites was a great one.

Małgorzata Rys, Customer Service Director at inFakt

Małgorzata Rys, Customer Service Director at inFakt

About inFakt

inFakt has been simplifying self-managed electronic bookkeeping and accounting services since 2008. It is available from browsers on computers and from a mobile application on smartphones. The award-winning inFakt mobile app allows you to quickly issue invoices, easily add paper expense invoices by taking pictures of them, pay invoices or automatically recognize their categories, among other things.

  • Company size: 50 employees
  • Industry: Accounting
  • Country: Poland
  • Challenge: Provide customers with high quality service and improve sales results

Why did InFakt decide to implement CallPage?

inFakt makes running business easier by providing accounting support. The company was looking for a tool that would encourage users on subpages offering specific services (e.g. help with setting up a business, invoicing or accounting) to contact an advisor. It was also important for the company to generate leads and be able to analyze the effects of using the widget on particular subpages.

Results:

The company uses the CallPage widget on key business listing pages. This allows customers who are interested in a particular solution to quickly consult a specialist on the topic. The widget uses scoring rules that analyze user behavior. One of the rules allows to „keep” the user on the page – at the moment when the user wants to leave the page a message appears on the screen with a proposal to order a callback.

Another rule causes that the window with the offer to call is displayed only to people who are on the site for the first time. On average 330 people per month decide to use CallPage. As much as 90,1% of the calls generated by CallPage are answered. This result proves that customers are eager to talk to the company’s consultant. Potential customers also use the feature that allows them to choose any time to receive a call from an advisor. This ensures that the company doesn’t miss out on contact opportunities, acquires leads, and can call the customer back when the customer has time to talk.

Key takeaways:

  • 2016 – the date of implementation of CallPage
  • 330 leads – average number of successful calls generated by CallPage
  • 90.9% – successful calls generated by CallPage
  • 3 min 43 sec – average call duration
  • 1 employee – handles calls generated by CallPage

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