Why did InFakt decide to implement CallPage?

How does inFakt acquire over 300 leads per month with CallPage?

InFakt

Professional services

2016

Lead generation

Problem

inFakt makes running business easier by providing accounting support. The company was looking for a tool that would encourage users on subpages offering specific services (e.g. help with setting up a business, invoicing or accounting) to contact an advisor. It was also important for the company to generate leads and be able to analyze the effects of using the widget on particular subpages.

Solution

The company uses the CallPage widget on key business listing pages. This allows customers who are interested in a particular solution to quickly consult a specialist on the topic. The widget uses scoring rules that analyze user behavior. One of the rules allows to "keep" the user on the page - at the moment when the user wants to leave the page a message appears on the screen with a proposal to order a callback. Another rule causes that the window with the offer to call is displayed only to people who are on the site for the first time. On average 330 people per month decide to use CallPage. As much as 90,1% of the calls generated by CallPage are answered. This result proves that customers are eager to talk to the company's consultant. Potential customers also use the feature that allows them to choose any time to receive a call from an advisor. This ensures that the company doesn't miss out on contact opportunities, acquires leads, and can call the customer back when the customer has time to talk.

Key takeaways

2016 - the date of implementation of CallPage 330 leads - average number of successful calls generated by CallPage 90.9% - successful calls generated by CallPage 3 min 43 sec - average call duration 1 employee - handles calls generated by CallPage

About inFakt

inFakt has been simplifying self-managed electronic bookkeeping and accounting services since 2008. It is available from browsers on computers and from a mobile application on smartphones. The award-winning inFakt mobile app allows you to quickly issue invoices, easily add paper expense invoices by taking pictures of them, pay invoices or automatically recognize their categories, among other things.

Company size: 50 employees
Industry: Accounting
Country: Poland
Challenge: Provide customers with high quality service and improve sales results

Why did InFakt decide to implement CallPage?

Results:

The company uses the CallPage widget on key business listing pages. This allows customers who are interested in a particular solution to quickly consult a specialist on the topic. The widget uses scoring rules that analyze user behavior. One of the rules allows to „keep” the user on the page – at the moment when the user wants to leave the page a message appears on the screen with a proposal to order a callback.

Another rule causes that the window with the offer to call is displayed only to people who are on the site for the first time. On average 330 people per month decide to use CallPage. As much as 90,1% of the calls generated by CallPage are answered. This result proves that customers are eager to talk to the company’s consultant. Potential customers also use the feature that allows them to choose any time to receive a call from an advisor. This ensures that the company doesn’t miss out on contact opportunities, acquires leads, and can call the customer back when the customer has time to talk.

Key takeaways:

2016 – the date of implementation of CallPage
330 leads – average number of successful calls generated by CallPage
90.9% – successful calls generated by CallPage
3 min 43 sec – average call duration
1 employee – handles calls generated by CallPage