How does dogadamycie.pl acquire customers 24 hours a day using CallPage?

dogadamycie.pl

Professional services

2017

Sale

Problem

dogadamycie.pl needed a solution that would enable quick contact with customers looking for translation services. The company has several websites in different languages - it was important that the tool could be easily installed and individually adjusted to the appearance of each site. In the translation industry, direct contact with clients who often need help in choosing the right services is very important. Due to the nature of the company, i.e., services provided online, potential customers expect an answer in the shortest possible time. Therefore, CallPage turned out to be an ideal solution, as it allows for calling back visitors to the website in 28 seconds.

Solution

The company installed CallPage widgets on several websites (e.g. dogadamycie.pl, turbotlumaczenia.pl) and several dozen landing pages prepared for particular offers. The installed widgets also use scoring rules which analyze user behavior on the website and on this basis display a window with a callback offer in 28 seconds. For example, when a potential customer wants to leave the page, scrolls for a long time or returns to it for another time - it is when the CallPage widget window appears on their screen. Such a solution allows to attract the user's attention and keep them on the website in order to acquire a lead. An interesting example is also matching the CallPage widget to specific subpages - for example, the page with the order form. When a user gets to this subpage and has doubts or questions, the company encourages them to quickly contact a consultant. Such actions allow the company to build positive experience related to customer service and call back only those who are ready to talk. Thanks to the implementation of CallPage the company acquires leads 24 hours a day.

Key takeaways

2017 - date of implementation of CallPage service. 289 leads - average monthly number of successful calls generated by CallPage 90% - answered calls generated by CallPage by consultants of dogadamycie.pl company 6 employees - handle the calls generated by CallPage

In our business, direct phone contact with customers is extremely important. However, the traditional phone lacked analytical solutions that the Internet offers. That is why we were looking for a solution that we could implement on our Polish and foreign websites to give customers an alternative to the traditional phone and at the same time have an insight into the statistics of the calls made. The CallPage widget solved our problem as it did not negatively influence traditional phone calls and allowed us to identify the caller and measure the performance of our customer service department. Customers immediately liked the app and a significant amount of phone traffic shifted to the CallPage widget.

Anna Gargula Chief Marketing Officer at dogadamycie.pl

About dogadamycie.pl

dogadamycie.pl is an online translation service using which clients can quickly and conveniently carry out various types of translation such as sworn, certified, specialist, scientific, technical, legal, economic and many others. Dogadamycie.pl translators translate texts in over 50 languages. The company was founded in 2012.

Company size: 500 employees
Industry: Services (online translation agency)
Country: Poland
Challenge: Quickly contact website users and increase the number of leads acquired

Why diddogadamycie.pl decide to implement CallPage?

dogadamycie.pl needed a solution that would enable quick contact with customers looking for translation services. The company has several websites in different languages – it was important that the tool could be easily installed and individually adjusted to the appearance of each site. In the translation industry, direct contact with clients who often need help in choosing the right services is very important. Due to the nature of the company, i.e., services provided online, potential customers expect an answer in the shortest possible time. Therefore, CallPage turned out to be an ideal solution, as it allows for calling back visitors to the website in 28 seconds.

Results:

The company installed CallPage widgets on several websites (e.g. dogadamycie.pl, turbotlumaczenia.pl) and several dozen landing pages prepared for particular offers. The installed widgets also use scoring rules which analyze user behavior on the website and on this basis display a window with a callback offer in 28 seconds. For example, when a potential customer wants to leave the page, scrolls for a long time or returns to it for another time – it is when the CallPage widget window appears on their screen. Such a solution allows to attract the user’s attention and keep them on the website in order to acquire a lead. An interesting example is also matching the CallPage widget to specific subpages – for example, the page with the order form. When a user gets to this subpage and has doubts or questions, the company encourages them to quickly contact a consultant. Such actions allow the company to build positive experience related to customer service and call back only those who are ready to talk. Thanks to the implementation of CallPage the company acquires leads 24 hours a day.

Key takeaways:

2017 – date of implementation of CallPage service.
289 leads – average monthly number of successful calls generated by CallPage
90% – answered calls generated by CallPage by consultants of dogadamycie.pl company
6 employees – handle the calls generated by CallPage