Why did Centrum Druku decide to implement CallPage?

Acquiring new customers by an e-shop Centrum Druku with CallPage

Centrum Druku

E-commerce

2017

Sales

Problem

Centrum Druku has a rich and specialist assortment and therefore the customers very often need help from an advisor in choosing the right product. Installing the CallPage widget on the homepage enabled potential customers to quickly contact the company directly. The advisor calls back the interested person within 29 seconds, and during the conversation can answer all questions, advise and convince the recipient to make a purchase. Thanks to such tactics, Centrum Druku does not lose the people most interested in the purchase who end up on the website. What's more, even if the first conversation fails to convince the caller to buy, the contact information is saved in the database - the company can use it in the future for further marketing and sales processes, such as lead nurturing.

Solution

The company managed to install CallPage within a few days and received its first sales call after only about 60 minutes of using the tool. In the first 2 weeks, more than 400 people chose this form of contact, i.e., a callback in 29 seconds. Customers were positively surprised by this possibility. The employees who handled the calls were also pleased with the tool and how the conversations with potential customers started. Centrum Druku has been using CallPage since 2017 and currently generates over 900 sales calls per month using the app. The calls are handled by 3 salespeople.

Key takeaways

60 minutes - the time that elapsed from the installation of CallPage to the first call from a customer. 900 leads - the average monthly number of sales calls generated by CallPage 2017 - the date of implementation of CallPage 2 days - the time it took to implement CallPage 3 employees - handle calls generated by CallPage

About Centrum Druku

Centrum Druku specializes in selling printing equipment for individual and business clients. The company has a full range of printing equipment and expert knowledge about them. Centrum Druku is an authorised partner of the best equipment manufacturers. Thanks to its innovative approach, the company has earned the trust of over 130,000 customers, which include government institutions, universities, as well as numerous companies and individual customers.

Company size: 30 employees
Industry: Ecommerce, wholesale and retail
Country: Poland
Challenge: Directly reaching out to customers visiting the store and acquiring sales leads.

Why did Centrum Druku decide to implement CallPage:

Centrum Druku has a rich and specialist assortment and therefore the customers very often need help from an advisor in choosing the right product. Installing the CallPage widget on the homepage enabled potential customers to quickly contact the company directly. The advisor calls back the interested person within 29 seconds, and during the conversation can answer all questions, advise and convince the recipient to make a purchase.

Thanks to such tactics, Centrum Druku does not lose the people most interested in the purchase who end up on the website. What’s more, even if the first conversation fails to convince the caller to buy, the contact information is saved in the database – the company can use it in the future for further marketing and sales processes, such as lead nurturing.

Results:

Key takeaways:

60 minutes – the time that elapsed from the installation of CallPage to the first call from a customer.
900 leads – the average monthly number of sales calls generated by CallPage
2017 – the date of implementation of CallPage
2 days – the time it took to implement CallPage
3 employees – handle calls generated by CallPage