The Implantology and Esthetic Dentistry Clinic borczyk.pl owned by Roman Borczyk is located in Katowice. It offers comprehensive dental services. The clinic deals with: implantology, cosmetic dentistry, endodontics and prosthetics. During dental procedures, the company uses digital equipment to ensure precise treatment.
- Company size: 50 employees,
- Industry: Dental services
- Country: Poland
- The challenge: Connecting patients with the consultants faster
Why did Borczyk decide to implement CallPage:
The borczyk.pl Implantology and Esthetic Dentistry Clinic provides dental services. This is an industry where direct contact with clients is extremely important. Patients want to see doctors quickly and without waiting for someone from the reception desk to answer the phone. For this reason, the company was looking for a tool that would encourage users to contact the clinic, and secondly, that would simplify the contact process. The CallPage solution fit perfectly into this need.
The Implantology and Esthetic Dentistry Clinic borczyk.pl uses CallPage plugin on the borczyk.pl website. The widget was adjusted in terms of colors to the website’s branding and thanks to that it inspires trust among users who order a callback. This form of contact is used by an average of 200 people per month. Thanks to this, the clinic gets both new patients and offers a faster way of contact with people who have been using its services for a long time. The widget uses scoring rules (exit-intent, scroll-to, old-user) to analyze user behavior on the site. When a user, e.g., returns to the website for the next time – a window pops-up on their screen offering a callback. The potential customer may also leave a text message and arrange a convenient time for a conversation using CallPage.
Moreover, the borczyk.pl clinic collects phone numbers from users also outside working hours of the clinic or during weekends. Thanks to that it acquires more contact data to potential customers than it did before the CallPage implementation.
- 2017 – date of implementation of CallPage service on borczyk.pl website.
- 200 leads – average number of successful calls generated by CallPage
- 2 min 05 sec. – average length of a conversation
- 4 employees – handles calls generated by CallPage