Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Categories: Other, Client Service, Webinars

Irina Lam [OmniConvert]: Digital Sales in the Artificial Intelligence Era [FREE webinar + transcription]

The Online Sales Sprint is a series of live streamed webinars, in which the latest marketing practices are discussed and taught, all completely free of charge. Learn how to navigate marketing and sales in today's social media and data-driven climate, from success proven Entrepreneurs and Experts across the globe. 

Author:  Sergey Butko   •   September 26, 2017
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Categories: Other

Digital Marketing in 2020: Building Trust Among a Time of Data Tracking and A.I.


Digital marketers face a challenge of balancing hyper-personalised, machine learning automation, and concerns for data privacy and personal connection. Recent studies found that building trust within your online presence is becoming crucial in bridging the gap to in-store human experiences. The following article discusses artificial intelligence and automation in marketing, the critical factor of building trust and transparency, and the role of callback widgets such as CallPage.

Author:  Fiona Shen   •   August 24, 2017
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How can you be content with your content? 7 secrets of content marketing.

Is there any universal formula for writing a copy that will necessarily lead to a sale? Today, the number of holding workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is literally cultivated. But have you ever wondered how does selling text differ from simple text? And what kind of wonderful property allows this copy to sell the goods? С’mon, don’t expect a miracle from the text. Unfortunately, a multipurpose recipe for creating a copy that will certainly persuade people to buy does not exist. But, don’t forget about the techniques and elements that really work, and which are used by all successful content marketers.

Author:  Sergey Butko   •   July 17, 2017
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Google’s policies on Pop-Ups, and the shift in Online Marketing

Recently, Google announced a policy update regarding pop-ups, which will help mobile users to access and read their content more easily. In short, intrusive, full-screen and obstructing pop-ups will detract from a website’s Google Search ranking.

Author:  Krzysztof Nicpon   •   July 10, 2017
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Are you ready for Online Sales Sprint? Take part in free webinars!

Author:  Sergey Butko   •   June 27, 2017
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