Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Categories: Marketing B2B

Don’t be afraid to raise prices to increase revenue by x11

Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.


 

Author:  Margo Ovsiienko   •   September 26, 2018
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Categories: Marketing B2B

[CMO Guide] How to fix lead management and generate 50% more clients?

[CMO Guide] How to fix lead management and generate 50% more clients?  

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

Author:  Margo Ovsiienko   •   September 24, 2018
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Categories: Marketing B2B

How to get people to buy your product?

What makes people buy the product?  

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

Author:  Margo Ovsiienko   •   August 2, 2018
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Categories: Marketing B2B

Everything you should know about where to get sales leads

The main goal of marketing activities, especially in B2B, should be acquiring new sales leads. It turns out that the process is not as simple as it would seem from the beginning. According to the State of Inbound 2016 study conducted by Hubspot, it has always been a challenging task for marketers to acquire qualified sales leads and generate traffic.

Author:  Nataliya Lysyk   •   June 27, 2018
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Categories: Marketing B2B

How we acquired 3600 foreign clients and 177,000$ in a week. CallPage Case Study.

How to enter your product to the foreign market? We want to share a case study with you, in which is described how we managed to acquire 3,600 foreign clients and earn 177,000$ in one week.

Author:  Sergey Butko   •   May 10, 2018
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Report Garden | Top SEO tools to analyze your website in 2018

Top SEO tools to analyze your website in 2018

You either want a website that’s popular, or you don’t want one at all!
Think- what’s the benefit of a webpage that lies on the fifth page of Google results, never to see the light of the first page? Negligible! The traffic share degrades from 32.5% on page 1 to 6.1% on page 5, says a Chitika Ad Network study. And, is there any point of a website with good design and relevant content, if no one is ever going to find it in the flood of search results?

Author:  Abhishek Mohanty   •   January 11, 2018
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Categories: Marketing B2B

Personal branding for sales people - how to do it right?

- What unites all people-brands - for example: Salvador Dali, Lady Gaga, Richard Branson and Steve Jobs?

Author:  Sergey Butko   •   September 28, 2017
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