Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Categories: E-commerce

How Lead Management will help you to increase sales tenfold?

It’s impossible to deny that there have been huge changes in the process of obtaining and access to the information in the 21st century. The main data carrier has become the Internet, which revolutionized our path to their acquisition. The world has accelerated. According to the Central Statistical Office, in 2018 74% of Poles (28 million people) are using the Internet in Poland. We are bombarded with hundreds of messages and various kind of information every day. Our brains, however, are not adapted to process such large volume of information, so we try to filter messages, news and notifications that reach us, whereas the giants of the digital industry deliberately focus on content personalization. We often forget what we have been doing online two days ago (remember this sentence - it will be crucial in the further part of the article).

Author:  Jakub Ziecina   •   September 11, 2018
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Categories: E-commerce

21 tips that will help you to double your sales

You’re doing your best to sell more, however, it feels like banging your head against a brick wall? Customers are listening to you patiently, but then go to your competitor anyway? You’re struggling to increase your profits, but in the end of the month it turns out again that you barely managed to achieve your goal?

Don’t give up! Fortunately, there are sales techniques that guarantee raise of your profits. We have prepared a list of 21 tips, which will help to accelerate your sales easily. They are useful for both: traders working on the phone, as well as those working in e-commerce or in traditional stores. Looking for the answer? In this article, you'll find all those tips together with some examples.


Author:  Magda Wąsowicz   •   May 10, 2018
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Categories: E-commerce

11 Ways To Boost Your Ecommerce Growth & Fast

As an ecommerce entrepreneur, you want to see your online store grow. You’ve got a great product and a solid SOMETHING, but you’re not seeing the sales you want. You haven’t got the time or money to invest in a long, calculated marketing campaign. You want to see results fast. With that in mind, I present to you 11 simple ways to boost your store’s growth almost instantly! Read on...

Author:  Victoria Greene   •   March 27, 2018
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47 Tools for digital marketing in eCommerce

E commerce is one of the most important areas in these days, when it comes to digital marketing. Startups want to grow faster, increase sales figures and become more popular. However, even integrated companies need to evolve to bring customers closer to their new products. Pages like Instagram and Facebook also make it possible for young customers to draw attention to their new products. But how do you get the best out of this social media sites for your company, or more generally in the field of digital marketing?

The following 50 tools are among the best in the area to help you to achieve your goals:


  1. Analytics
  2. Social Media
  3. Email marketing / marketing automation
  4. Customer experience / on boarding
  5. Lead generation
  6. Landing pages / website conversion optimization
Author:  Sergey Butko   •   January 18, 2018
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9 tricks for increasing your conversion. Rock your conversion rate!

Are you familiar with the situation when the item prices of your online store are competitive, the offers are narrowly targeted, the landing page is tested hundreds of times, and the conversion is so high that it's even unbelievable? Still dreaming of such things? Have you ever wondered what causes low conversion and how to deal with it? Well, sit back, cause we will consider 9 main factors that affect the conversion of the website.

Author:  Sergey Butko   •   August 2, 2017
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How can you be content with your content? 7 secrets of content marketing.

Is there any universal formula for writing a copy that will necessarily lead to a sale? Today, the number of holding workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is literally cultivated. But have you ever wondered how does selling text differ from simple text? And what kind of wonderful property allows this copy to sell the goods? С’mon, don’t expect a miracle from the text. Unfortunately, a multipurpose recipe for creating a copy that will certainly persuade people to buy does not exist. But, don’t forget about the techniques and elements that really work, and which are used by all successful content marketers.

Author:  Sergey Butko   •   July 17, 2017
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6 killer ideas for growing your ecommerce business. Boost your strategy!

Ok, growing your e-commerce business is definitely NOT a walk in the park. Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products. Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Author:  Sergey Butko   •   July 14, 2017
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