Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

4 enemies of conversion rate. How to get rid of them?

It's not easy to successfully execute a CRO plan, especially when there are so many potential conversion optimization mistakes. It is important to find the right methods and strategies for your website, as well as to identify current conversion optimization errors that, if mitigated, can improve your conversion rates today. These four points are among the most common and most destructive ways that companies can end up harming their conversions.

Author:  Sergey Butko   •   November 7, 2017
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Cold Calling for financial industry: tips, tricks & good practices.


If you are in sales and you "don't put stock in cold calling" you may miss out on a considerable measure of money.

Author:  Sergey Butko   •   October 30, 2017
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Why can't you close the deal? 7 common mistakes.


Unclosed deals is just a symptom. If you take a look at what really caused the missed opportunity to make a deal, you’ll find that you ignored important activities in the earlier stages of the sale process.

Author:  Sergey Butko   •   October 23, 2017
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Lead nurturing can lead you to success. How to do it right?

Lead" - refers to a customer who is interested in a product or service and who has left his application on the site or filled out a registration form. The completed application, the registration form, the contacts left on the site by the client - this is the generated lead.

Author:  Sergey Butko   •   October 16, 2017
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3 simple things to make your cold calling better

It’s a well-known fact, that cold calling is a very difficult task for a every sales-manager. Thanks to the efforts of marketers, there are many approaches to cold calling, a lot of scripts and techniques to combat objections: standard call scenarios, company presentation, identifying needs or establishing a dialogue. The main problems of each sales manager is often a fear of dialing numbers and overcoming barriers.

Author:  Sergey Butko   •   October 16, 2017
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10 Phone Selling Techniques That Work. Grow your sales right now!

There is nothing quite as personal and as fast as a phone call, which is why customers still prefer to call, despite having other options such as social media or support chats. Customers prefer speaking to a live person as opposed to an automated program, and the instantaneous nature of phone calls also save customers from waiting for hours for an email. As phone calls are important to businesses and sales, phone call etiquette is just as important to businesses and their sales representatives. Losing a client on the telephone is easy, but how can businesses effectively gain clients through telephone sales? The answer is simpler than most people think. The following 10 tips will help any business improve their sales rate on the phone.

Author:  Brandon Wong   •   September 11, 2017
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6 CallPage features you had no idea about. Make the most of CallPage!

 With all the marketing platforms at your disposal, it is common to use a multi-tiered strategy that leverages many of these platforms in order to attract the greatest number of leads.

Author:  Sergey Butko   •   August 16, 2017
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6 unusual ways of using Callpage. How to use Callpage for your business (and not only)?

 CallPage connects website visitors with website creators. It facilitates a conversation with others in 28 seconds, and brings the website visitor anonymity to your personal phone call.Its primary usage is for generating sales leads, and it’s a successful hit. But our start-up thrives off creativity and innovation, constantly mulling over abstract possibilities of our widget. Here are 6 unusual ways to use CallPage:

Author:  Fiona Shen   •   August 7, 2017
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6 killer ideas for growing your ecommerce business. Boost your strategy!

Ok, growing your e-commerce business is definitely NOT a walk in the park. Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products. Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Author:  Sergey Butko   •   July 14, 2017
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