In the last ten years, social media marketing and paid advertising have taken off Facebook. Today, Facebook is one of the most popular social media platforms used by 2.41 billion people monthly. When it comes to lead generation with social media channels, one thing that attracts people is “free advertising “.
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You’ve probably seen dozens of CTA-related headlines on marketing blogs.
They usually run something along the lines of:
The B2B market is booming at an unprecedented rate. According to Shopify, global sales have exceeded $7.7 trillion practically dwarfing the B2C e-commerce sector ($2.3 trillion). The only problem is that profit is not just there for the taking. In fact, maintaining a competitive edge and securing ample market share is a daunting task more often than not.