You either want a popular website, or you don’t want one at all!
Think - what’s the benefit of a webpage that lies on the fifth page of Google results, never to see the light of the first page? Negligible!
The traffic share degrades from 32.5% on page 1 to 6.1% on page 5, says a Chitika Ad Network study.
And, is there any point of a website with good design and relevant content, if no one is ever going to find it in the flood of search results?
What’s Wrong with Your Website? SEO Audit Tools Help You Find Out!
Businesses with a strong keyword in their name rank 1.5 times higher than the rest, says a Local SEO Guide report.
But how on earth were you supposed to know that! Right?
SEO statistics reveal numerous problems with digital channels that you and I are oblivious to.
Broken links and missing pages make the tip of this iceberg of mistakes.
But ignore them, and they’ll drown your indexing boat.
SEO Audit Tools help you identify such issues.
Your traffic generating keywords, site architecture, indexability, accessibility, healthy and unhealthy links, applied SEO practices - an audit goes through every aspect to determine the weak points of your website. It's like SEO Services, but on a smaller scale.
Well Then, Which Online SEO Audit Tool Works Best?
1. Google Webmaster Tools:
The best way to understand the way Google sees your site is to ask Google.
Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.
Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance.
The information returned can help you modify the page in question for better results.
Each week users can request 500 fetches. If you come close to hitting your limit, you'll see a notification on the report.
The PageSpeed Score ranges from 0 to 100 points.
Your goal is to get a green score, which is 85 above for both mobile and desktop.
2. Moz Pro Tools:
The Moz Pro subscription serves as an all-in-one tool for increasing your business' search ranking.
Moz's collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.
This is super helpful if you're looking to identify crawlability factors such as duplicate content and redirects that could be influencing your SEO performance.
Check 9 best portfolio website builders.
3. SEO Report Card:
SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.
In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:
• Rank Analysis. A snapshot of where your website ranks on Google, Yahoo, and Bing! Your ranking is based on the main keyword you selecting when putting information in to build the report.
• Link Building. A detailed account of the number of websites that link back to your site.
• On-Site Analysis. A look at how successful you were in incorporating your main keyword throughout your site.
• Website Accessibility. A section focused on your site's load time and ease of accessibility for crawlers.
• Trust Metrics. An overview of your site's level of trust or authority.
• Current Indexing. An indication of how many of your site pages have been indexed.
If you are looking for other digital tools, check Builderall, an all-in-one digital marketing platform.
4. HubSpot's Website Grader:
Back in 2007, HubSpot released a tool called Website Grader that helps businesses uncover search engine optimization opportunities.
Since a lot has changed since then, they recently released a new and improved version of the tool.
Website Grader is an online tool that generates personalized reports based on the following key metrics:
• Performance. They look into your site's page size, requests, speed, and then some.
• Mobile Readiness. They check to see if your website is mobile-friendly in terms of responsiveness and viewport settings.
• SEO. They determine if your website is easy to find -- by both humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
• Security. They look for things like an SSL certificate. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions.
5. SEO SiteCheckup:
Other than the SEO score of your site, this tool also relays information on how you can fix the analyzed issues pertaining to SEO, such as speed, security and mobile usability.
You simply enter your URL to see how your website is currently performing.
The free version allows up to five check-ups in one day, though you must create a free account in order to check more than one website each day.
If you need to generate more than 300 reports per month for three websites, you’ll need to purchase a paid plan.
The site offers a 14-day free trial, so you can get a feel of it first. Be sure to check out their “free tools” menu option at the top of the site.
Whatagraph is a tool that automatically converts website and social media metrics into visual reports for a quick performance overview. Create engaging visual reports from Google Analytics, Google Search Console, or SEMRush.
These key SEO integrations give users the ability to evaluate and compare traffic gains across different sites, check keyword and page performance, review your top anchors by domains and backlinks...and much more.
Marketing agencies that chose to use Whatagraph, managed to save on average 4h on each report they create! This can help minimize overhead costs, all the while allowing you to steer your clients in the right direction, which garners results.
5-day free trial. Select the integrations your marketing agency needs, and we'll adjust the price accordingly.
Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement.
This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Spanning across 70+ metrics, it would be hard if not impossible to not uncover opportunities for improvement.
As an added bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.
8. Screaming Frog SEO Spider:
Screaming Frog is a desktop program that can be installed locally on any PC.
It mainly evaluates onsite SEO factors, including server errors, broken links, duplicate pages, and blocked URLs.
SEO Spider also crawls your website to analyze title and meta descriptions, determining required length and relevance.
This tool can also outline whether there are any missing elements.
For additional data, the tool integrates with Google Analytics where users are able to generate error reports.
Keep in mind that this tool has a crawl limit of 500 URLs.
For those who are interested in DIY SEO, check out this tool that will help you improve your site’s performance.
Like all other tools in this list, you input your full URL for and it shows you your search results preview, including page title and meta description, headings and subheadings, internal links and links to your site.
You can also analyze individual pages on your site.
Of course, your website must be connected to Google Analytics in order to proceed to the next steps.
This tool also provides you with an SEO score that you can use to gauge your site’s progress and it sends personalized alerts about what needs to be changed on your website.
The great thing about QuickSprout is that it’ll always be free.
And they also provide SEO tutorials for newbies.
10. ReportGarden’s SEO Suite:
ReportGarden provides SEO audit reports that will help you optimize your client’s webpages for better discoverability through search.
This is a one point solution that packages all required functionalities and data to produce actionable insights.
They ensure every webpage of your client has a purpose with ReportGarden’s SEO Audit Tool.
This style of auditing best fits the needs of Digital Ad Agencies.
ReportGarden’s SEO suite provides you a beautiful experience of offline backlink analysis, website analysis, and organic search keywords ranking.
SEO is also about split testing to determine which works better.
For instance, you can use Optimizely to show you which version of your landing page will convert better.
It also offers suggestions backed by live traffic and visitor data. Overall, this tool approaches SEO from a holistic perspective.
It’s something the marketing team, SEO, and developers can all collaborate on simultaneously.
Great option if you have a large team.
Optimizely recently changed their pricing structure.
They offer a 30-Day free trial with the option to continue on a paid plan afterwards.
Prices aren’t listed for the three tiers: Standard, Professional, and Premium (except for the pay-as-you-go option, which is $49 per 1000 monthly unique visitors). There are cheaper options for non-profits as well.
Did we miss any tool? Or do you have a favorite tool? Let us know in the comments below.