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How to Make a Good Impression on Your Potential Customers Before They Start Talking to You - Examples
You can put a lot of effort into your customer service, but what matters most is an excellent first impression.
Sometimes all that is needed is a small action which can pleasantly surprise people who visit your website.
If you improve your website so that customers can easily find what they are looking for, you can gain a competitive advantage.
There are many examples that show how to make a good first impression.
6 Ways to Make a Good Impresion on Your Potential Customer
- Suggest a call to your visitors.
- Help to make decision faster.
- Direct people to the appropriate departments.
- Give something.
- Keep potential clients.
- Build expectations by showing response time.
1. Suggest a call to your visitors
Offering the possibility of telephone contact before the customer even thinks about calling is an effective way of attracting attention.
Even a short talk on the phone can help dispel the doubts of your potential clients and encourage them to purchase.
Therefore publishing contact information on your website (and especially on sales subpages) is worth trying.
Znanylekarz.pl offers telephone support to physicians who visit their website.
If the user spends a certain amount of time on the site, he receives information about the possibility of a free call back from customer service.
People who visit sub page with price list are usually potential customers who compare prices before buying.
The CallPage plugin can help to close the purchasing process by offering these people a free call back from customer service.
2. Help to make decision faster
Customers often browse multiple websites before making a purchasing decision.
You can speed up the process by posting persuasive texts on your website and proposing a telephone contact.
Giving your customers the information they are looking for is very important.
CallPage plugin can be customized so that it looks like an integral part of the website and appears in crucial moments.
3. Direct people to the appropriate departments
Nothing is as annoying as calling many departments to obtain information.
Sometimes customers need hours to get the information they need.
Therefore, you should help your clients and make it easy for them to contact the appropriate department and solve their problem.
CallPage plugin gives clients an opportunity to choose the department they want to contact, such as IT service, Customer Service, or Complaints.
Thanks to this your potential customer does not have to wait.
Fast connection to the appropriate department within the company makes a perfect impression!
4. Give something
When you offer a free trial of your service or product, customers can test it and decide whether they want to continue using it or not.
Instead of asking them to fill out a complicated form which would allow them to sign up for a free trial, you can offer them a phone contact.
This will help speed up the process.
5. Keep potential clients
Customers often browse different pages to find a solution to their particular problem.
For them, it is irrelevant which service they choose because they’re looking for a quick way to fix their problem.
It may happen that visitors don’t find what they are looking for at your website, but it does not mean that you don’t offer a solution.
It is worth to provide them with telephone support.
6. Build expectations by showing response time
In most cases, clients prefer a quick answer.
They do not care how busy your customer service department is.
By posting information about response time, the company builds customer expectation and thus makes a promise.
Example: CallPage offers customers a call back within 28 seconds.
Customers like to test companies’ promises, and if companies live up to the expectations, customers are pleasantly surprised.
Providing a short response time will undoubtedly encourage customers to verify whether you can meet their expectations.
7. Inform about the time
Lack of answer will disqualify your company in the customer’s eyes.
The expected response time depends on various factors such as the industry, type of service, etc.
So try to inform your customer how much time it will take you to contact him, be it 28 seconds, 24 hours, or more.
Providing information when the customer can expect a phone call is a good practice.
Thanks to it, your customer won’t be surprised by the call and will be able to prepare.
8. Help even when you’re not working
Your website works 24/7.
Potential customers visit it at different times of the day, even when you are not in the office.
You should take care to not lose potential customers while you’re out of office.
CallPage offers potential customers the possibility to leave their phone number even when the company they want to contact is not available at the moment.
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Agnieszka Włodarczyk, Wioleta Szybowska