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Everything You Need to Know About CallPage Scoring System [23 Actions]

Autor: Magda Wąsowicz | Opuplikowano: 7.10.2016 | Czas czytania: 6m

CallPage scoring system tracks people who visit your website and thus helps to detect potential customers.

When a person who visits your website performs actions predefined in CallPage scoring system, he receives a certain number of points.

23 Actions of CallPage Scoring System

  1. The user tries to leave the website.
  2. Scroll offset.
  3. Number of page views.
  4. Device type.
  5. Operating system.
  6. User visits the website for the first time.
  7. User has visited the website before.
  8. „Utm-Source” parameter.
  9. „Utm-Medium” parameter.
  10. „Utm-Term” parameter.
  11. „Utm-Content” parameter.
  12. „Utm-Campaign” parameter.
  13. „Url-Address” parameter.
  14. Page title.
  15. User tried to interact with the text.
  16. Used „Copy-Paste”.
  17. Number of clicks.
  18. Clicked CallPage button.
  19. Time spent on the website.
  20. Switched to another tab.
  21. Idle.
  22. Returns to your tab.
  23. Geo IP lookup distance.

When the website visitor scores a sufficient number of points, the system recognizes him as a potential customer and displays CallPage pop-up

We have created this scoring system to help you to snatch potential customers.

Thanks to the system, CallPage widget is displayed only to these people, who seem to be really interested in getting in touch with your company.


Conditions:

  • eq – Value is equal to
  • neq – Value is not equal to
  • lt – Value is lower than the given value
  • lte – Value is lower or equal to the given value
  • gt – Value is greater than the given value 
  • gte – Value is greater or equal to the given value
  • starts-with – Character string starts with the given value
  • ends-with – Character string ends with the given value
  • contains – Character string contains the given value
  • does-not-contain – Character string does not contain the given value
  • between – The value is in-between




Here are actions for which CallPage scoring system assigns points:


1. The user tries to leave the website [exit-intent]

A person who is visiting your website receives points when he/she tries to leave the website.

2. Scroll offset [scroll-to]

Scoring system assigns points for scrolling through the website.
Points can be assigned according to:

a) Pixel value, e.g. 500px
b) Website height percentage, e.g. 70%
c) DOM element. It should be given as a jQuery-style selector https://api.jquery.com/category/selectors/ e.g. body, #my-selector, .my-class:first, etc.


3. Number of page views [page-depth]

A person who is visiting your website receives points for visiting a defined number of subpages.


4. Device [device-type]

Scoring system assigns points if the visitor displays your website on certain devices. You can choose between a mobile phone, computer, and tablet.

Each device can have a different value.

For example, those who visit your website on a mobile phone can get more points than those who visit it on a tablet (or vice versa).


5. Operating system [device-os]

Scoring system assigns points is the website visitor uses/not uses certain operating systems. Possible choices: iOS, Mac OS, Windows, Android, Linux.


6. User visits the website for the first time [new-user]

Scoring system assigns points for visiting the website for the first time.

7. User has visited the website before [old-user]

Scoring system assigns points if the website visitor has already visited your website in the past.


8. „utm-source” parameter [utm-source]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link that contains “utm-source”.


9. „utm-medium” parameter [utm-medium]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-medium”.


10. „utm-term” parameter [utm-term]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-term”.


11. „utm-content” parameter [utm-content]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-content”.


12. „utm-campaign” parameter [utm-campaign]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains the name of a given campaign (“utm-campaign”).


13. „url-address” parameter [url-address]

Scoring system assigns points to users who have visited a website which includes/doesn’t include, begins/doesn’t begin with a certain word of phrase.


14. Page title [page-title]

Scoring system assigns points to users who have visited a website that has a title (HTML tag <title>) which fulfills predefined conditions (it includes/doesn’t include, begins/doesn’t begin with, etc.).


15. User tried to interact with the text [text-interaction]

Your website visitor receives points for interacting with the text (e.g. clicking on something).


16. Used „Copy-Paste” [copy-event]

Your website visitor receives points for using Clipboard.


17. Number of clicks [click-times]

Your website visitor receives points for a certain number of clicks.


18. Clicked CallPage button [cp-button-interaction]

Your website visitor receives points for clicking on CallPage button.


19. Time spent on the website [spent time]

Scoring system assigns a predefined number of points to your website visitor if he spent a certain amount of time on the website.

Time is measured in seconds. 30, 60 or 90 means assigning x points if the user has spent 30, 60, or 90 seconds on the website.


20. Switched to another tab [switch-to-another-tab]

Your website visitor receives points for switching to another tab.

The widget emits a sound when it opens.

It’s a good way of attracting the attention of the person who tries to switch to another website.


21. Idle [idle]

Your website visitor receives points when does not navigate the website for a certain period of time (the system track the keyboard and mouse).

Thanks to this trigger you can display a pop-up to a user who reads something on your website or tries to find something.


22. Returns to your tab [return-to-our-tab]

Your website visitor receives points for returning from another tab to the one in which CallPage is installed.

If the user decided to come back, he is probably interested in it. It is a good time to display a pop-up.


23. Geo IP lookup distance [geo-ip-distance]

Your website visitor receives points for visiting your website from certain locations.

The system uses GeoIP lookup to check the location of the person who is visiting the website. Sample localizations: Cracow, Warsaw, etc.

Our scoring system helps to determine whether the person who visits your website has the making of a potential client.

If you have any questions with regard to working on the system, you can contact us here.

We are looking forward to hearing from you! Order a personalized presentation or test our tool for free for 7 days!

Magda Wąsowicz
Autor: Magda Wąsowicz
7.10.2016

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