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Everything You Need to Know About CallPage Scoring System [23 Actions]

Autor: Magda Wąsowicz | Opuplikowano: 7.10.2016 | Czas czytania: 6m

Summary:

  1. Basic setting up of scoring rules
  2. 24 Actions of CallPage Scoring System

CallPage scoring system tracks people who visit your website and thus helps to detect potential customers.

We have created this scoring system to help you to snatch potential customers.

Thanks to the system, CallPage widget is displayed only to these people, who seem to be really interested in getting in touch with your company.

Sounds exciting, right?

Let’s go through the basic setting up of scoring rules: 

1. Go to the Widgets tab

2. Click Edit widget settings

3. Click the Scoring rules:

4. You can see the score value. When the user reaches the value, the pop-up triggers. You can choose this value individually for all your widgets: 

5. You can also select whether the pop-up window should be displayed only once or several times in a single session:

6. 3 basic scoring rules, that are already settled:

7. To edit the scoring rule click here: 

8. You can change the score weight here: 

9. You can also set up a pop-up title for all visitors with a trigger from this particular scoring rule: 

Here’s what it looks like in the pop-up window: 

Remember that the scoring rules are designed in a manner to limit the display of a pop-up window on a website, so as not to attack the user with it, as this may discourage them. Therefore, a rule that has been implemented once for a given user will not be applied to that user again.

24 Actions of CallPage Scoring System

  1. The user tries to leave the website.
  2. User has visited the website before
  3. Scroll offset
  4. „Utm-Source” parameter
  5. „Utm-Medium” parameter
  6. „Utm-Term” parameter
  7. „Utm-Content” parameter
  8. „Utm-Campaign” parameter
  9. Number of page views
  10. Device type
  11. Operating system
  12. User visits the website for the first time
  13. „Url-Address” parameter
  14. Page title
  15. User tried to interact with the text
  16. Used clipboard
  17. Clicks amount
  18. Clicked on the CallPage button
  19. Time spent on the website
  20. Switched to another tab
  21. Returns to your tab
  22. Idle
  23. Geo IP lookup distance
  24. Cookie exists

Here are actions for which CallPage scoring system assigns points:


1. The user tries to leave the website [exit-intent]

A person who is visiting your website receives points when he/she tries to leave the website.

2. User has visited the website before [old-user]

The Scoring system assigns points if the website visitor has already visited your website in the past.

3. Scroll offset [scroll-to]

Scoring system assigns points for scrolling through the website.
Points can be assigned according to:

a) Pixel value, e.g. 500px
b) Website height percentage, e.g. 70%
c) DOM element. It should be given as a jQuery-style selector https://api.jquery.com/category/selectors/ e.g. body, #my-selector, .my-class:first, etc.

4. „utm-source” parameter [utm-source]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link that contains “utm-source”.


5. „utm-medium” parameter [utm-medium]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-medium”.


6. „utm-term” parameter [utm-term]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-term”.


7. „utm-content” parameter [utm-content]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains “utm-content”.


8. „utm-campaign” parameter [utm-campaign]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name.

Your website visitor receives points for visiting the website via a link which contains the name of a given campaign (“utm-campaign”).


9. Number of page views [page-depth]

A person who is visiting your website receives points for visiting a defined number of subpages.


10. Device [device-type]

Scoring system assigns points if the visitor displays your website on certain devices. You can choose between a mobile phone, computer, and tablet.

Each device can have a different value.

For example, those who visit your website on a mobile phone can get more points than those who visit it on a tablet (or vice versa).


11. Operating system [device-os]

Scoring system assigns points is the website visitor uses/not uses certain operating systems. Possible choices: iOS, Mac OS, Windows, Android, Linux.


12. User visits the website for the first time [new-user]

Scoring system assigns points for visiting the website for the first time.

13. „url-address” parameter [url-address]

Scoring system assigns points to users who have visited a website which includes/doesn’t include, begins/doesn’t begin with a certain word of phrase.

14. Page title attribute [page-title]

Scoring system assigns points to users who have visited a website that has a title (HTML tag <title>) which fulfills predefined conditions (it includes/doesn’t include, begins/doesn’t begin with, etc.).

15. User tried to interact with the text [text-interaction]

Your website visitor receives points for interacting with the text (e.g. clicking on something).

16. Used clipboard [copy-event]

Your website visitor receives points for using Clipboard.

17. Clicks amount [click-times]

Your website visitor receives points for a certain number of clicks.

18. Clicked CallPage button [cp-button-interaction]

Your website visitor receives points for clicking on CallPage button.

19. Spent time [time-on-site]

Scoring system assigns a predefined number of points to your website visitor if he spent a certain amount of time on the website.

Time is measured in seconds. 30, 60 or 90 means assigning x points if the user has spent 30, 60, or 90 seconds on the website.

20. Switched to another tab [switch-to-another-tab]

Your website visitor receives points for switching to another tab.

The widget emits a sound when it opens.

It’s a good way of attracting the attention of the person who tries to switch to another website.

21. Returning to your tab [return-to-our-tab]

Your website visitor receives points for returning from another tab to the one in which CallPage is installed. If the user decided to come back, he is probably interested in it. It is a good time to display a pop-up.

22. Idle [idle]

Your website visitor receives points when does not navigate the website for a certain period of time (the system track the keyboard and mouse).

Thanks to this trigger you can display a pop-up to a user who reads something on your website or tries to find something.

23. Geo IP lookup distance [geo-ip-distance]

Your website visitor receives points for visiting your website from certain locations.

The system uses GeoIP lookup to check the location of the person who is visiting the website. Sample localizations: Cracow, Warsaw, etc.

Scoring system assigns points if the website visitor has a specific browser cookie or not.


Our scoring system helps to determine whether the person who visits your website has the making of a potential client.

If you have any questions with regard to working on the system, you can contact us here.

We are looking forward to hearing from you! Order a personalized presentation or test our tool for free for 7 days!

Magda Wąsowicz
Autor: Magda Wąsowicz
7.10.2016

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