Some companies are so in love with their products that they think that the products will actually turn the visitors into brand advocates. However, this is not the case. Products are important - after all, that’s why your customers are there - but if you want a relationship, you have to give them more.
So, after they buy your products, you have to have a strong follow up strategy that will keep your audience entertained and interested. This can show them that you are not just in it for the profit, but something more.
Why is Follow Up Important?
For one, a good follow up makes your connection with your customers stronger. Email marketing is also one of the best ways to market your products or services. However, just selling through email is not viable. Customers want engagement and relationship building from the brands they work with. Endless sales pitches are a bad idea.
One way to make this a reality is the follow up stream of emails.
So, your customer bought something from you? That’s great. But the story is not done yet. What you have on your hands is a customer ready to be a supporter. To make them into a full supporter, you will need to send great follow up emails.
This will make them buy from you again and again, which is what you are after.
Types Of Post-Sale Emails.
“The purpose of follow up emails is to communicate further with your customer, check in on them once in a while. This will increase their engagement. Generally, there are three types of main emails you need to send after the purchase: the ‘thank you’ email, feedback emails and product recommendations,” says Jeremiah Fallon, email marketer at Academized.
Here are more and tips on using them.
Thank You Emails.
This email is sent to acknowledge your customers and let them know that you value what they do. This email is also often used to clear up any doubts or questions that the customer has. The email itself doesn’t have to be anything special - just a few lines of text against your regular email design and template for the sake of familiarity. You can include links to your customer service and areas where they can track their purchase and delivery. Personalization always helps make these emails even more compelling.
What you really need as well is to make these emails as accurate as possible. For that, here are some tools that can help:
- Via Writing and Writing Populist are grammar resources that can help you write the perfect emails in terms of grammar and following the basic rules.
- PaperFellows and Essayroo are online proofreading tools recommended by Revieweal.com that you can use to proofread your emails and make sure that they are accurate.
- Simplegrad and State Of Writing are blogs with useful suggestions on email writing and other types of business writing.
- Boomesssays and Assignment Writers are editing tools recommended by UKWritings that can help you edit out all of the unnecessary parts of your email as well as fluff and jargon.
- My Writing Way and LetsGoAndLearn are writing guides that can help you write the perfect emails of all kinds with their expert guides.
This is a great opportunity to see how your brand is doing. The premise is simple - you are supposed to ask your customer what did they think of your product, website or other elements, of what you have to offer. You will get valuable data back, and your customers will feel valued because you asked them for their opinion. Collect feedback on various elements of what you have to offer, from customer service to website layout.
You can recommend products to your customer, especially when it comes to cross-selling and upselling. This way, you will both boost your revenue, and you will also get to form a deeper relationship with your customers. Send this email separately from all other emails and make sure it includes everything that can work with the product they bought.
Welcome email is the same as the thank-you email, but it’s better suited for the services that are based on subscriptions. This is the way to welcome your customer to the community, thank them for purchasing and also recommend different things.
This email is a must in your follow up stream. You need to let your customers know when their products will arrive. They also need to know how to track their shipments. This is a necessity, not something that will delight them. They expect it.
Emails With Important Information.
Customers need to relate to your brand on a deeper level. This means that your emails shouldn’t be all about their purchase. You should also include fun, engaging content that brings the product closer to them or serves a purpose, in the sense of being useful to them.
Abandoned Cart Emails.
While cart abandonment isn’t a part of the follow up stream, especially if someone purchased, they can still be sent in some situations. Customers abandon their carts too. However, avoid them right after making a sale. But, you still need to address them sooner or later, which is why these emails found their place on this list.
Hope after reading this article you would understand why follow-up emails are important for the results of your email marketing strategy. You have to always send emails after customer has made a purchase. This kind of emails help establish relationships with your brand, they improve customer experience and might help with resolving problems.