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B2B Marketing Statistics That You Need To Know [RECOMMENDED]

B2B Marketing Statistics That You Need To Know [RECOMMENDED]

Sergey Butko
Sergey Butko
February 21, 2016

Do you want to know about current trends and practices in B2B marketing? In this article, you will find interesting statistics about popular activities taken by companies and B2B marketers.

Statistics about B2B marketing that you need to know:

 

80% of sales are made between the 5th and 12th contact between the client and the brand.


79% of marketing leads never convert into a sale.


10% increase in revenue occurs within 6-9 months when record companies automate management of leads.


45% of marketers indicate inbound marketing to be a primary source for leads.


37% of B2B marketers use marketing automation to generate leads.

 

25% of Fortune 500 B2B companies use marketing automation tools.

 

80% of marketers using marketing automation note a clear increase in the number of acquired leads, and 77% see an increase in conversion.

 

78% of marketers believe that marketing automation is one of the best ways to increase revenue from content marketing.

 

71% of B2B marketers use content marketing to generate leads. Content marketing generates three times more leads than traditional outbound marketing, yet the cost is about 62% lower.

 

74% of marketing managers believe that content marketing is more effective in increasing ROI, while only 4% say that traditional advertising is effective.

 

44% of B2B marketers generate leads through LinkedIn, while only 39% of leads were generated by Facebook, and just 30% through Twitter.

 

47% more purchases were generated through educated leads than occurred with those who did not know the company.

 

5% of marketers benefit from advanced solutions for marketing automation.

 

89% of marketers maintain at the same level or increase their financial budgets allocated to inbound marketing.

 

68% of B2B businesses use landing pages to gather new sales leads for further conversion.

 

61% of B2B marketers send all leads directly for sale; only 27% of these leads are qualified.

 

56% of B2B organizations check the current state of business leads before they reach the sales department.

 

68% of B2B organizations did not set their sales funnel.

 

35%-50% of sales go to the merchant.

 

25% of leads are legitimate and should be sent to the sales department.

 

57% of B2B organizations are primarily focused on converting eligible customers into paying customers.

 

Data sources: Sellingly, VB Insight, ClickZ, The Lenskold and Pedowitz Groups, HubSpot,Direct Marketing News, Demand Metric, Marketing Proofs

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