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Blog about sales, lead generation and marketing

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Sergey Butko

Sergey Butko

Co-founder and Chief Marketing Officer at CallPage. Has over five years of experience in marketing. He deals with generating leads and conversion on a daily basis. He has gained experience working in a consulting firm and designing websites after his working hours. He is passionate about conversion rate optimization and lead generation strategies.

Recent posts

6 Killer Ideas For Growing Your E-commerce Business In 2019

Ok, growing your e-commerce business is definitely NOT a walk in the park.

Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products.


Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Cold Calling: 6 Myths You Always Believed in But You Shouldn’t Any Longer

Cold calling is like Marmite - you either love it or you hate it, but to be successful with it you need to try it a bit more.

For many people cold calling is the worst way of gaining new leads and delivering excellent results, but mainly because they don’t know the crisp cold calling practices and they still believe in things that don’t apply to reality.

And the reality is

Are You Ready for Online Sales Sprint? Take Part in Free Webinars!

Online Sales Sprint awaits you!

Are you ready for a very special run? Well, if you work in the field of marketing, you know it is a constant one, and sometimes you need to chase up others - or overtake them. Get ready for our Online Sales Sprint… and run faster than your competitors.

CallPage: An Infallible Method To Increase Your Conversion Rate

The aim of most websites and online stores is to convert, that is - encourage customers to buy, add products to a basket, register for an event, etc.

There are many different conversion events, but they have one thing in common.


We all want them to happen.

Sergey Butko
Sergey Butko
February 1, 2017

7 CallPage Functions That Are Most Useful To Capture Leads

If you are not already using CallPage, you will love to have these features on your website!

Sergey Butko
Sergey Butko
April 14, 2016

9 Key Performance Indicators in Internet Marketing That You Should Know About

Properly designated key performance indicators (KPIs) have a significant impact on the company’s results.

They provide knowledge on how to operate certain elements of the strategy and help to make business decisions.

How to Make a Good Impression on Your Potential Customers Before They Start Talking to You - Examples

You can put a lot of effort into your customer service, but what matters most is an excellent first impression.

Sometimes all that is needed is a small action which can pleasantly surprise people who visit your website.

10 Website Errors That Is Hurting Your Business

Every company can generate leads via a website. However, its potential depends on a number of key issues. Sometimes it is not enough to apply all the good practices. You need to know as well what you should not do. Meet the most serious errors, for which the company B2B lose time, money and customers.

Sergey Butko
Sergey Butko
March 30, 2016

YES! Customers Service Is The New Marketing

It is estimated that the average value of each lost customer in Poland amounts to 145 euros per year, and losses resulting from lost profits of companies in Poland are nearly $18 billion a year. Research shows that the Achilles heel of many companies is the low quality of customer service.

Sergey Butko
Sergey Butko
March 20, 2016

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