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#1 blog about sales enablement

Get supercharged with winning advice of sales & marketing leaders to hit your targets like nobody else

#1 blog about sales calls

Sergey Butko

Sergey Butko

Co-founder and Chief Marketing Officer at CallPage. Has over five years of experience in marketing. He deals with generating leads and conversion on a daily basis. He has gained experience working in a consulting firm and designing websites after his working hours. He is passionate about conversion rate optimization and lead generation strategies.

Recent posts

Steli Efti [Close.io] On How To Close Deals On The Phone

The Online Sales Sprint is a series of live-streamed webinars, in which the latest marketing practices are discussed and taught, all completely free of charge. Learn how to navigate marketing and sales in today's social media and data-driven climate, from success proven Entrepreneurs and Experts across the globe. 

Sergey Butko
Sergey Butko
September 7, 2017

6 CallPage Features You Had No Idea About

 With all the marketing platforms at your disposal, it is common to use a multi-tiered strategy that leverages many of these platforms to attract the highest number of leads.

Sergey Butko
Sergey Butko
August 16, 2017

9 Tricks For Increasing Your Conversion Rate Like A Rockstar

Are you familiar with the situation when the item prices of your online store are competitive, the offers are narrowly targeted, the landing page is tested hundreds of times, and the conversion is so high that it's even unbelievable? Still dreaming of such things? Have you ever wondered what causes low conversion and how to deal with it? Well, sit back, cause we will consider 9 main factors that affect the conversion of the website.

Sergey Butko
Sergey Butko
August 2, 2017

How Can You Be Content With Your Content? 7 Secrets of Content Marketing.

Is there any universal formula for writing a copy that will necessarily lead to a sale?

Today, the number of workshops and master classes on content marketing are growing every day, and the importance of the selling text for the business development is cultivated.

6 Killer Ideas For Growing Your E-commerce Business In 2019

Ok, growing your e-commerce business is definitely NOT a walk in the park.

Bearing in mind the huge competition it’s not easy to stand out from the crowd and attract customers with your products.


Sometimes you can move the Earth and nothing will happen afterwards, but following our advice in these 6 simple steps, you and your e-commerce business can do better - and you can boost your sales.

Cold Calling: 6 Myths You Always Believed in But You Shouldn’t Any Longer

Cold calling is like Marmite - you either love it or you hate it, but to be successful with it you need to try it a bit more.

For many people cold calling is the worst way of gaining new leads and delivering excellent results, but mainly because they don’t know the crisp cold calling practices and they still believe in things that don’t apply to reality.

And the reality is

Are You Ready for Online Sales Sprint? Take Part in Free Webinars!

Online Sales Sprint awaits you!

Are you ready for a very special run? Well, if you work in the field of marketing, you know it is a constant one, and sometimes you need to chase up others - or overtake them. Get ready for our Online Sales Sprint… and run faster than your competitors.

CallPage: An Infallible Method To Increase Your Conversion Rate

The aim of most websites and online stores is to convert, that is - encourage customers to buy, add products to a basket, register for an event, etc.

There are many different conversion events, but they have one thing in common.


We all want them to happen.

Sergey Butko
Sergey Butko
February 1, 2017

12 Ways To Increase The Number of Calls from Potential Customers

In some companies, the number of incoming calls from potential customers translates proportionately into the number of acquired customers and revenues generated by the company.

Here at CallPage, every day we reflect on the question of how to get more potential customers by phone.

Therefore, we share a few of our tried and tested tips.

Sergey Butko
Sergey Butko
April 21, 2016

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