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Blog about sales, lead generation and marketing

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Sergey Butko

Sergey Butko

Co-founder and Chief Marketing Officer at CallPage. Has over five years of experience in marketing. He deals with generating leads and conversion on a daily basis. He has gained experience working in a consulting firm and designing websites after his working hours. He is passionate about conversion rate optimization and lead generation strategies.

Recent posts

47 Tools For Digital Marketing in eCommerce

E-commerce is one of the most critical areas in these days when it comes to digital marketing.

Startups want to grow faster, increase sales figures and become more popular. However, even integrated companies need to evolve to bring customers closer to their new products.

Social media portals like Instagram and Facebook also make it possible for young customers to draw attention to their new products.

Sergey Butko
Sergey Butko
January 18, 2018

12 Facts About Sales You Wish You Knew Earlier

The main challenge for most e-commerce players around the world is the growing demand for the technological component of online stores, the need for multi-channel promotion, and the security of personal and payment data of buyers.

Sergey Butko
Sergey Butko
November 13, 2017

4 Enemies of Conversion Rate. How to Get Rid of Them?

It's not easy to successfully execute a CRO plan, especially when there are so many potential conversion optimization mistakes. It is important to find the right methods and strategies for your website, as well as to identify current conversion optimization errors that, if mitigated, can improve your conversion rates today.

Sergey Butko
Sergey Butko
November 7, 2017

7 Quick Tricks To Start Selling More In 2019

Finding new people to buy your product or service is an important part of the entire sales process. The more you sell, the self-confidence and self-esteem increase. In this context, the question of how to sell a maximum is the key issue for any sales manager.

Sergey Butko
Sergey Butko
November 2, 2017

10 Things You Need To Check When Conversion Rate is Low

Do you struggle with your conversion rate? Thinking all the time what could go better? Our list may be helpful if you want to improve your situation. Check the highlighted parts and cross them out of your list. These little points can fix your strategy and boost your conversion!

Sergey Butko
Sergey Butko
October 31, 2017

Cold Calling For Financial Industry: Tips, Tricks & Best Practices

If you are in sales and you "don't put stock in cold calling" you may miss out on a considerable measure of money.

Sergey Butko
Sergey Butko
October 30, 2017

Why Can't You Close The Deal? 7 Common Mistakes To Avoid [RECOMMENDED]

Unclosed deals are just a symptom. If you take a look at what caused the missed opportunity to make a deal, you’ll find that you ignored essential activities in the earlier stages of the sale process.

Sergey Butko
Sergey Butko
October 23, 2017

9 Cold Calling Statistics That Will Amaze You In A Heartbeat


Сold calling in conservative industries and narrow niches remain one of the best ways to find new customers.

For the last 10 years, cold calling has lost its place among the rating of favorite promotion tools. However, it remains an enormously profitable form of marketing, when it is configured properly.

Cold calling doesn’t hurt if it is appropriately managed.

Sergey Butko
Sergey Butko
October 18, 2017

Lead Nurturing Can Lead You To Success. How To Do It Right?

Lead" - refers to a customer who is interested in a product or service and who has left his application on the site or filled out a registration form. The completed application, the registration form, the contacts left on the site by the client - this is the generated lead.

Sergey Butko
Sergey Butko
October 16, 2017

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