Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Sergey Butko

Sergey Butko
Co-founder and Chief Marketing Officer at CallPage. Has over five years of experience in marketing. He deals with generating leads and conversion on a daily basis. He has gained experience working in a consulting firm and designing websites after his working hours. He is passionate about conversion rate optimization and lead generation strategies.

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Categories: Marketing B2B

How we acquired 3600 foreign clients and 177,000$ in a week. CallPage Case Study.

How to enter your product to the foreign market? We want to share a case study with you, in which is described how we managed to acquire 3,600 foreign clients and earn 177,000$ in one week.

Author:  Sergey Butko   •   May 10, 2018
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47 Tools for digital marketing in eCommerce

E commerce is one of the most important areas in these days, when it comes to digital marketing. Startups want to grow faster, increase sales figures and become more popular. However, even integrated companies need to evolve to bring customers closer to their new products. Pages like Instagram and Facebook also make it possible for young customers to draw attention to their new products. But how do you get the best out of this social media sites for your company, or more generally in the field of digital marketing?

The following 50 tools are among the best in the area to help you to achieve your goals:

 

  1. Analytics
  2. Social Media
  3. Email marketing / marketing automation
  4. Customer experience / on boarding
  5. Lead generation
  6. Landing pages / website conversion optimization
Author:  Sergey Butko   •   January 18, 2018
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12 facts about sales you wish you knew earlier.

The main challenge for most e-commerce players around the world is growing demand for the technological component of online stores, the need for multi-channel promotion, and the security of personal and payment data of buyers.

Author:  Sergey Butko   •   November 13, 2017
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4 enemies of conversion rate. How to get rid of them?

It's not easy to successfully execute a CRO plan, especially when there are so many potential conversion optimization mistakes. It is important to find the right methods and strategies for your website, as well as to identify current conversion optimization errors that, if mitigated, can improve your conversion rates today. These four points are among the most common and most destructive ways that companies can end up harming their conversions.

Author:  Sergey Butko   •   November 7, 2017
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Sell more - 7 quick tricks to start selling more

Finding new people to buy your product or service is an important part of the entire sales process. The more you sell, the higher self-confidence and self-esteem grow. In this context, the question of how to sell a maximum is a key issue for any sales manager.

Author:  Sergey Butko   •   November 2, 2017
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10 things you have to check when conversion rate is low.

Do you struggle with your conversion rate? Thinking all the time what could go better?Our list may be helpful if you want to improve your situation. Check the higlighted parts and cross them out of your list. These little points can fix your strategy and boost your conversion!

Author:  Sergey Butko   •   October 31, 2017
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Cold Calling for financial industry: tips, tricks & good practices.


If you are in sales and you "don't put stock in cold calling" you may miss out on a considerable measure of money.

Author:  Sergey Butko   •   October 30, 2017
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Why can't you close the deal? 7 common mistakes.


Unclosed deals is just a symptom. If you take a look at what really caused the missed opportunity to make a deal, you’ll find that you ignored important activities in the earlier stages of the sale process.

Author:  Sergey Butko   •   October 23, 2017
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Categories: B2B Marketing

Cold Calling Statistics That Will Amaze You In A Heartbeat


Сold calling in conservative industries and narrow niches remain one of the best ways to find new customers. For the last 10 years cold calling has lost it’s place among rating of popular promotion tools. However, it remains an extremely profitable form of marketing, when it is correctly configured. Cold calling doesn’t hurt if it is managed properly.

Author:  Sergey Butko   •   October 18, 2017
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