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Rachel Worthington

Rachel Worthington

Content marketer at Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

Recent posts

A Guide to Driving More Sales with Scarcity Marketing

We always want what we can’t have. Or, at least, what we’re afraid we might not be able to have. That’s the whole concept behind scarcity marketing: using the idea of shortage as a tactic to drive sales.

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