In the world of customization - generating some additional costs or meeting customers' requirements?
In a customised world - a cost-generating strategy or meeting customer’s needs?
Customization is becoming an increasingly popular term used in various areas of business. In practice, it refers to crafting the product or service accordingly to the individual needs of the customer. From the perspective of the business, it might concern an addition to the standard offer or allowing the user to create his own product by using a given type of tool.