Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Nataliya Lysyk

Nataliya Lysyk
Business Development Manager. She is responsible for building and sustaining long-term relationships with international partners. Enthusiastic about new partnership opportunities.

Najnowsze wpisy

Why you need to optimize the conversion factor

WHY YOU NEED TO OPTIMIZE THE CONVERSION FACTOR

Author:  Nataliya Lysyk   •   June 27, 2018
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Categories: Marketing B2B

Everything you should know about where to get sales leads

The main goal of marketing activities, especially in B2B, should be acquiring new sales leads. It turns out that the process is not as simple as it would seem from the beginning. According to the State of Inbound 2016 study conducted by Hubspot, it has always been a challenging task for marketers to acquire qualified sales leads and generate traffic.

Author:  Nataliya Lysyk   •   June 27, 2018
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